ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

What is ePublishing (Electronic Publishing)?

Updated on October 3, 2012
Row of colorful books and electronic book reader
Row of colorful books and electronic book reader | Source

We need to know about ePublishing because that is the way the world is moving.

Some of us may be ready to welcome the changes while others may be uncomfortable, but in any case it would be nice to stay abreast of developments. This would not only ensure that we do not suffer the disadvantages of being outdated, it could also open up a world of opportunities that the new changes have ushered in.

We can get an overview of ePublishing by finding answers to a few questions. What does publishing mean? What are the different ways to publish? How is ePublishing impacting the world of books? What are the options before us?

What is Publishing?

Publishing simply means making available to the public, books, articles, music, images, video, movies or other material. Usually publishing involves selling, although it could also be done merely to inform or draw the attention of the public.

Traditional publishing involved writing / creation, editing, formatting, printing /preparation, distribution and promotion of the work. Since this was a complex process involving many steps, publishing was usually done as a business by publishing houses although in a few cases, writers and others have tried to do the publishing themselves (referred to as self-publishing).

What is ePublishing?

In its broadest term, ePublishing is publishing by making use of electronic means.

Thus in the traditional model, your article would be printed out in a newspaper or magazine whereas today it will appear online. If you write a blog on a website that would also be a simple form of ePublishing. What has changed is that instead of printing on paper we make use of electronic means.

The distribution is not limited to only Internet articles. You can have e-books distributed either on the Internet or by way of CDs or DVDs. ePublishing is also not limited to books alone but includes audio files, images and video as well. In all these cases when the process of publishing relies on electronic means, it would come under ePublishing.

The world of Books and ePublishing

The disruptive effect of ePublishing is very evident when we look at the Book publishing industry.

According to data published by Association of American Publishers, during the first 3 months of 2012, e-book sales was $282.3 million whereas hardcover and paperback sales was 655.80 million. Therefore E-book sales now accounts for 30% of total book sales! But what is more important is the fact that e-book sales grew by 28% while hardcover and paperback sales declined by 7%. This is a consistent trend that can be seen from the figures of the last few years.

As far as the overall process is concerned, ePublishing is very similar to traditional publishing. Thus, if a book is to be published, then in either case you actually have to write, edit and format the book to prepare it for publication. Then it has to distributed or made available to potential readers / buyers for a certain price. Somebody will also have to promote the book to maximize sales. Finally the reader will sit and read the book one way or the other.

But at the same time there are significant differences brought on by the fact that the medium has changed and therefore everybody who is involved – be it the writer, agent, editor, publisher or the reader – have to be comfortable with the new ways of working. Also the disruptive influence of the new system is changing many aspects of the industry and it’s working.

Impact of ePublishing

For the person who produces the content, the change is mainly in terms of producing it in a digital format. This may involve some basic knowledge and skills regarding use of computers or whatever devices are used at the production stage. Besides this ePublishing has changed the way the industry works. In the old days, you wrote a novel and sent off a query letter to publishing houses or agents. After you got a favorable response, the publisher and your agent would take care of all the other aspects – the editing, formatting, cover design, legal aspects, copyright, ISBN, distribution and promotion arrangements. In the new world of ePublishing, you have the option of going ahead and self-publishing your work without waiting for the publisher’s nod.

The pricing of e-books and the royalty share of authors has also undergone changes. The barriers have also crumbled so that a large number of authors who may have remained unpublished under the traditional model can now become published authors in no time.

Readers too have a wider choice of books and can buy the book anytime from anywhere by downloading it. The best part is that they do not have to find storage space for their books, nor do they have to find ways to protect their books from silverfish, book mites and the weather.

The flip side is that many old readers still find the physical book a unique experience that can never be substituted by e-readers. Also with the proliferation of authors, there will be some poorly written, badly edited self-published books that will come our way.

Whether to ePublish?

If you are an aspiring writer and have a manuscript ready, you need to weigh the pros and cons by looking at all the options that are available. The best route will be to listen to people who have experience of all the models, like the video below. The decision will of course have to be yours keeping in mind your circumstances and skills.

Comments

Submit a Comment

No comments yet.

working

This website uses cookies

As a user in the EEA, your approval is needed on a few things. To provide a better website experience, hubpages.com uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at: https://hubpages.com/privacy-policy#gdpr

Show Details
Necessary
HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
LoginThis is necessary to sign in to the HubPages Service.
Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
AkismetThis is used to detect comment spam. (Privacy Policy)
HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the googleapis.com or gstatic.com domains, for performance and efficiency reasons. (Privacy Policy)
Features
Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
MavenThis supports the Maven widget and search functionality. (Privacy Policy)
Marketing
Google AdSenseThis is an ad network. (Privacy Policy)
Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
Index ExchangeThis is an ad network. (Privacy Policy)
SovrnThis is an ad network. (Privacy Policy)
Facebook AdsThis is an ad network. (Privacy Policy)
Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
AppNexusThis is an ad network. (Privacy Policy)
OpenxThis is an ad network. (Privacy Policy)
Rubicon ProjectThis is an ad network. (Privacy Policy)
TripleLiftThis is an ad network. (Privacy Policy)
Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
Statistics
Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)