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Writing And Self-Promotion Strategies

Updated on January 10, 2014

An Ugly Reality

I wonder how many artists truly love self-promotion?

I do promotion when it is necessary, but I always want to get back to the music.
Enya

Enya and I speak the same language. If I had my way, I would just write. I would never have to take the next step, namely promotion. I would be famous and have an agent, and the announcement of my new book would be enough to send readers worldwide racing for the bookstores in a buying frenzy.

And now back to reality.

My reality, and I suspect yours as well, is that promotion is necessary and it is mandatory that you do it. Few of us have loyal agents salivating in the wings waiting for our next work. Few of us have book publishers who have our numbers on their speed dial. Lovely if it were true but again, now back to reality.

If your work is to be seen then most likely it will be your job to promote it, and if that is true then this article is for you.

PURCHASE YOUR NAME

Read the next five words and commit them to memory: your name is your brand.

If you are serious about selling your work, whether it be your articles for magazine publication or your books for mass-markets, your name is your brand. In other words, you are selling you.

Yes, I know you are shy and yes, I know you are modest, but the sooner you wrap your brain around the fact that you must sell yourself, the sooner you will see success.

Since your name is your brand then you need to purchase your brand. Purchase your name as a URL online. You will be using it often (websites, blogs) so you might as well own it so nobody else can piggyback on your future success.

BUDGET FOR PROMOTION

Yes, you are the brand and yes, you need to invest in your product. Set aside a monthly publicity budget and begin investing.

One does not need to be rich in order to promote. The online world makes it fairly easy to promote without spending a penny. However, there are promotions that do cost a bit, and as you carry on you will discover others, so have some money set aside so you can take advantage of them.

SEEK NEW STRATEGIES

Pay attention to the marketing of products. They are everywhere you look. Which ones resonate with you? Do you like coffee mugs with a brand name on them? Do you like magnetic signs on the side of cars? Do you like radio ads or book readings?

See what grabs your attention and then emulate it. Do some research on the subject and find new and effective ways to promote. If you followed the previous suggestion you will even have a budget that will allow you to pay for some promotion.

Source

ATTEND WORKSHOPS

Learn how to self-promote. Go to classes, workshops and lectures and learn how to market yourself. Many of these are free and they are invaluable. Go online and join some forums that are concerned with promotion. Talk to the Small Business Administration in your city and get ideas from them.

In other words, go to the pros and learn from them. You are a pro in writing; they are pros in promotion. Do what you do best and learn from the best in other fields.

NETWORK WITH OTHER AUTHORS

Who are the leading writers in your genre? If you are a horror writer, who would you turn to for advice? Stephen King? How about romance novels? Mysteries? Fantasy?

I have found other writers to be incredibly giving and yes, I have had famous writers answer questions. I have no problem at all going to a writer’s website and asking advice. How do you think they learned when they were starting out? Many are more than willing to do the same for you. Go to their website and start following them. Make comments and ask questions. Who knows where that might lead?

BUDGET TIME

Write, write, write and then write some more. Welcome to my comfort level. Leave me to my writing studio, shuttle in some meals and just leave me alone.

In that scenario, which is true by the way, there is no way promotion is happening….and there is a very good reason for that…I hate promoting. I will avoid it like the plague. It is belittling to me to promote myself….to me it is the epitome of ego.

Well, Bill, get over yourself and your protestations and start promoting, and to insure that I do that I set aside a block of time each day when I must promote. Every single day I spend between a half hour and an hour promoting my work. I hate every minute of it but I do it because this is important and nobody else is lined up offering to do it.

BUILD CREDITS

If you want to be taken seriously then you need a professional resume, and nothing spells professionalism in writing like credits. Where have you been published in the past? Where will others find your byline or samples of your work?

Get busy on this! You need to build a reputation, so start contacting small magazines and newspapers and pitching your work.

If you have read some of my other writing pieces you will know that I believe you each should be an expert in your field. You should have a pitch line that describes what you are going to give your readers. What questions will you answer and what information will you provide. What is your pitch line? Who are you and why should anyone read you?

Establish yourself as an expert and then set about establishing your foundation with credits.

Some thoughts on self-promotion

Are you marketing your own work?

See results

And One More

This is so important. I want you all to type this out on a Word document and then tape it to your bathroom mirror….are you ready? BELIEVE IN YOUR PRODUCT!

Believe in yourself. Believe in your ability to write. Believe in your written words and believe that you are an exceptional writer.

The best salesmen in the world act like they believe strongly in their product. Watch the demonstrators in stores and listen to the spiel of the appliance salesman. They may not have ever owned the product they are demonstrating, but they sound like they are stockholders in the company.

You have to have that kind of self-confidence in your ability. You are the walking, talking personification of your brand name. If you don’t look like you believe in your talent then why should anyone else believe in it?

Now you are ready. Now you have your marching papers. Get out there and sell!

2013 William D. Holland (aka billybuc)

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    • ComfortB profile image

      Comfort Babatola 4 years ago from Bonaire, GA, USA

      Paraphrasing what you said. 'If you don’t believe in your own talent then why should anyone else believe in it?' So true Bill.

      A lot of times it seems we are always looking to others to validate us, when we should be out there promoting our talent(s) or whatever it is we have to sell.

      Voted up and interesting.

    • billybuc profile image
      Author

      Bill Holland 4 years ago from Olympia, WA

      Thank you Comfort....it is hard, selling ourselves, but if we don't then who will?

      I appreciate you stopping by during your busy life. Have a great day!

    • Ericdierker profile image

      Eric Dierker 4 years ago from Spring Valley, CA. U.S.A.

      Grumble grumble grumble and mumble. Next you will tell me how to pull out my fingernails.

    • carol7777 profile image

      carol stanley 4 years ago from Arizona

      This was so appropriate today. I am hosting a seminar here in Prescott by John Kremer, the author of 1001 ways to market your book. He is an amazing guy and thanks to him I have had a lot of success with past books. Learning from the pros is a major step in succeeding. Promotion is as important as writing, obviously. It is something we all should do daily not just when the mood hits. And getting others to join in the promotion..I think helping each other can be so helpful. So we should promote at least one person everyday...with one of the social networks or other ways.

    • Janine Huldie profile image

      Janine Huldie 4 years ago from New York, New York

      Wow, loved all your advice, especially to believe in yourself. That I definitely couldn't agree with you more on and it can be the hardest for many, because we are our own worst critics sometimes. So thanks for the not so gentle reminder here!! Have of course voted way up and shared, too!!

    • billybuc profile image
      Author

      Bill Holland 4 years ago from Olympia, WA

      Eric, I'll try not to go that far. LOL Now stop grumbling and get to work.

      Thanks buddy!

    • billybuc profile image
      Author

      Bill Holland 4 years ago from Olympia, WA

      Carol, I love your advice of promoting one person per day. I don't do it on Facebook as much as I used to, but I try to do it on my blog. Thanks for mentioning that and good luck with your seminar.

    • billybuc profile image
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      Bill Holland 4 years ago from Olympia, WA

      Janine, if we don't believe in ourselves then how can we expect anybody else to do so? I know it's tough sometimes but hey, nobody said being a writer was going to be easy, right?

      Thank you my friend and I hope you have a great Hump Day!

    • Karen Banes profile image

      Karen Banes 4 years ago from Canada

      I just realized how important the first one is. Luckily my name is not common and I've been able to get a .com website for it and claim it as my username on Twitter and other social media. Never thought of my name as my brand 'til recently. Great point to make.

    • rfmoran profile image

      Russ Moran 4 years ago from Long Island, New York

      If you're writing for readers, there's no sense writing unless readers know about your book. Alas, promotion, although a pain, is essential.

    • cleaner3 profile image

      cleaner3 4 years ago from Pueblo, Colorado

      Bill great advice and very inspiring .. now get out of my way ..

      I have a world to conquer..!!!!!!

    • Jordan Hake profile image

      Jordan Hake 4 years ago from Southwest Missouri, USA

      Well, you've convinced me to market myself, but...

      Could you do a hub on HOW to do it without being obnoxious? I worry that I'm just being annoying when I'm posting links to my articles on Facebook, Google+, etc.

      Thanks!

    • billybuc profile image
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      Bill Holland 4 years ago from Olympia, WA

      Thank you Karen and I'm glad you were able to get a .com for it.

    • billybuc profile image
      Author

      Bill Holland 4 years ago from Olympia, WA

      Russ, I agree completely, promotion is a pain. I still have not come to grips with it, but I'm getting better. :) Thanks my friend.

    • billybuc profile image
      Author

      Bill Holland 4 years ago from Olympia, WA

      Michael...you go, guy! I'm out of your way and the coast is clear. LOL Thank you!

    • billybuc profile image
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      Bill Holland 4 years ago from Olympia, WA

      Jordan, that is the fine line we walk every single day. I did another article on marketing strategies, if you can find it.....the key is to network without talking specifically about your work.....it's a passive approach that people do not find annoying. :) Good luck and thank you.

    • bravewarrior profile image

      Shauna L Bowling 4 years ago from Central Florida

      Bill, what do you do in the time you allot to promoting yourself? I'm beginning to feel like I'm running in circles. I have yet to find my specific 'niche'. I write 'green' stuff for another site, but I don't want to box myself into that area. It's important to me but it doesn't feed my creativity and SEO absolutely doesn't feed my creativity!

      I write poetry but absolutely love writing short stories. How do I market that and to whom? Is there a market for short stories?

      I read my latest short story to my (color-blind artist) brother last night. It's based on one of the prompts you presented in Artistry With Words. His response to me was, "when someone can paint colors to someone who is color-blind, with their words, then you have art". He told me he actually saw colors in his mind when I read "Mountains Majesty". Short stories is what I want to do right now, but I need help with direction.

    • Glimmer Twin Fan profile image

      Glimmer Twin Fan 4 years ago

      The other day I saw a guy with a website on his tshirt. He said he was starting up his new business and this was his way of advertising. He told me a little about his company etc... I remember thinking that this was a guy who really believed in his product. I like this tips better, but hey, if a tshirt works why not try it too.

    • lisa42 profile image

      lisa42 4 years ago from Sacramento

      I would much prefer to write than promote, but it is an essential skill to learn. I'm still trying!

    • Jeannieinabottle profile image

      Jeannie InABottle 4 years ago from Baltimore, MD

      I agree with you. The whole self promotion thing is quite annoying. I would rather just write and post wacky photos on my hub. Instead, I have to worry about links and sharing my hubs and blah, blah, blah. Oh well. It is a necessary evil. Great hub and voted up!

    • billybuc profile image
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      Bill Holland 4 years ago from Olympia, WA

      Sha, send me an email and we'll chat about it. Okay? I understand and we have to get you into a niche you are passionate about and can run with.

    • billybuc profile image
      Author

      Bill Holland 4 years ago from Olympia, WA

      Glimmer, I did the same thing for my novel....and it worked! I have a magnetic sign for our car that has my novel on....and it works. They are inexpensive ways of getting the word out, and they are very effective.

      Thanks for reminding me of that. :)

    • billybuc profile image
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      Bill Holland 4 years ago from Olympia, WA

      Lisa, I hate promoting...literally hate it. It is against my nature to toss my name out. I'd rather write and hide from the reading public. LOL

      Thank you for the visit and follow my new friend.

    • billybuc profile image
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      Bill Holland 4 years ago from Olympia, WA

      Jeannie, I don't know any other way to do it....if we want to languish in obscurity then we can just write and forget about everything else...or we can promote and one day be on Oprah. LOL

    • hawaiianodysseus profile image

      Hawaiian Odysseus 4 years ago from Southeast Washington state

      Bill, I love writing, but I pussyfoot around with the promoting...I also tend to do it indirectly, coming in the back door instead of being up front. Thanks for this piece because, like several of your other articles and posts that I've read, it sheds light on my weak areas. I have mixed feelings about that, and I hope you find the compliment in what I just wrote. : ) I'm grateful for your sharing, Bill, and I always look forward to the next one.

      Aloha!

      Joe

    • billybuc profile image
      Author

      Bill Holland 4 years ago from Olympia, WA

      Joe, I don't think there is anything wrong with going through the backdoor. Promotion can be done in a passive manner rather than "in your face." I don't like promotion one bit, but I have learned that good things come from just being an active part of writing communities. The blogs help as they give a public face to me as a writer and not necessarily me screaming to read my stuff. Does that make sense?

      Thanks buddy! I hope you are having a great day. Tomorrow I have a hub about walking. :)

      Aloha

      bill

    • livingsta profile image

      livingsta 4 years ago from United Kingdom

      Your hubs are so thought provoking Bill. Thank you for this. Another great hub! It is like a little piece of advice or a little bit of training or mentoring I get each day reading your hubs. Thank you again. Have a good day :-)

    • Made profile image

      Madeleine Salin 4 years ago from Finland

      Great hub with many useful tips, but, there's a but. The word "shy" is still stuck in my head. I'll start promoting myself when I've written something I really like. Thank you Bill. :)

    • MsDora profile image

      Dora Isaac Weithers 4 years ago from The Caribbean

      Great advice! We need to give promotion the attention and effort it deserves. Thanks for the motivation. I need to start with the motto in the bathroom.

    • grandmapearl profile image

      Connie Smith 4 years ago from Southern Tier New York State

      Billy, this is something I need to do more of, actually a lot more of. I don't know where to start to accomplish this self promotion stuff. I've dabbled in Facebook with no success, same for Twitter; not sure of the best way to go about promoting my website and blog.

      By the way, I do believe in my products, and myself as a writer!

      Thanks for the wakeup call my friend ;) Pearl

    • billybuc profile image
      Author

      Bill Holland 4 years ago from Olympia, WA

      Thank you Dahlia. That is music to my ears my friend. :)

    • billybuc profile image
      Author

      Bill Holland 4 years ago from Olympia, WA

      Made, what are we ever going to do with you? LOL Hopefully one day you will believe in your writing ability as much as I believe in you. :)

    • billybuc profile image
      Author

      Bill Holland 4 years ago from Olympia, WA

      MsDora, it is so important and yet it is something few writers do....good luck to you and if I can ever be of any help, feel free to ask.

    • billybuc profile image
      Author

      Bill Holland 4 years ago from Olympia, WA

      Pearl, I love your last statement. You believe in yourself and your writing and that's a huge step.

      You can start by submitting your articles to bird magazines....you write with considerable knowledge and I know there are a lot of birders out there who would enjoy your work.....if you don't have it already, pick up a copy of the Writer's Market and start submitting articles to nature magazines and bird magazines....you just might surprise yourself.

    • heidithorne profile image

      Heidi Thorne 4 years ago from Chicago Area

      You knew I was going to have something to say here, right? :) All great tips that I second as usual.

      But I definitely want to put an exclamation point on the reserving your name as a domain name. You don't have to have a website for it. Send it to your author page on Amazon. Or a blog. But all authors need to get that done!

    • bravewarrior profile image

      Shauna L Bowling 4 years ago from Central Florida

      Heidi, how do you do that without having a website? I don't have a website, but I've published a poetry book. How do I protect and reserve my name?

    • billybuc profile image
      Author

      Bill Holland 4 years ago from Olympia, WA

      Thank you for confirming that, Heidi. This is such an important feature for promotion and it's good to hear a marketing expert second this idea.

    • billybuc profile image
      Author

      Bill Holland 4 years ago from Olympia, WA

      Sha, you purchase your domain name...it costs money but it's well-worth it. There are a number of sites where you can do it...here's one....http://www.godaddy.com/

    • Barbara Kay profile image

      Barbara Kay Badder 4 years ago from USA

      I try to promote my work, but I hate it. Voted up.

    • jpcmc profile image

      JP Carlos 4 years ago from Quezon CIty, Phlippines

      First of all I love Enya. Next, in today's highly competitive world, getting your brand remembered is quite a challenge. For the really serious marketers out there, attending seminars and workshops really help. Knowing the trends and doing it right makes a lot of difference.

      Thank you for such an enlightening hub.

    • billybuc profile image
      Author

      Bill Holland 4 years ago from Olympia, WA

      jjpcmc, thank you for your comment. Marketing our work is hard work but it is necessary.

    • billybuc profile image
      Author

      Bill Holland 4 years ago from Olympia, WA

      Barbara, I hate it too. :) Thanks and good luck.

    • bdegiulio profile image

      Bill De Giulio 4 years ago from Massachusetts

      I have to what? Self promotion is not something that I am comfortable with, but I do realize to be successful here that we need to promote our work. I find that I get stuck in the same promotion routine; Pinterest, Twitter, FB, etc., and then I call it quits. I could certainly do more. Thanks for the tips, now I just need to apply them. Great job Bill.

    • heidithorne profile image

      Heidi Thorne 4 years ago from Chicago Area

      Hello BraveWarrior! I would reserve your name with GoDaddy.com (or other domain name registrar). Then after you reserve your name, you can usually go into Settings and Forward the Domain to wherever you want it to go. If you've published a book of poetry, is it available on Amazon? If so, and that's the only presence you have online, then forward your domain name there. Or maybe you have a Facebook business page. Or even forward it to go to your HubPages page! If you're on HP, you already have a "website" of sorts that you can send people to. Good luck with your self-promotion adventures!

    • vocalcoach profile image

      Audrey Hunt 4 years ago from Nashville Tn.

      After I wrote and recorded the "Anyone Can Sing" vocal series, by the time I had saved up enough to hire a Publicity Agent, cassettes were out and CD's were being replaced by vhs videos. So I went back to the drawing board, went into the studio and made VHS videos. This time I did some promotion in the newspaper which started to pay off nicely. So I hired a good publicity agent (expensive) and found myself being interviewed on both local and national television shows plus radio shows. I could barely keep up with the demand for appearances.

      I'm sharing this just to confirm how very important promotion is for one's product or book. You absolutely have to get your name/brand out there. Is it a gamble to invest in yourself? Sure it is. But who better to gamble on? At least you won't be one of the gazillion people whos last dying words are "I wish I would have tried." Thanks Bill for all the knowledge you share with us! Hugs. Audrey

    • DonnaCSmith profile image

      Donna Campbell Smith 4 years ago from Central North Carolina

      that budget one if the one I need to add to my promotion -and learning where to get the most bang for my buck!

    • billybuc profile image
      Author

      Bill Holland 4 years ago from Olympia, WA

      Bill, yours is a common refrain....yes, my friend, there is more to do. :) Let me know if I can be of service in helping in any way. :) Thanks, Bill!

    • billybuc profile image
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      Bill Holland 4 years ago from Olympia, WA

      Thanks Heidi!

    • billybuc profile image
      Author

      Bill Holland 4 years ago from Olympia, WA

      Audrey, that is a perfect example of what can be done if one is willing to try. Thank you for sharing your experience, strength and hope so others might learn.

      love and blessings coming your way

      bill

    • billybuc profile image
      Author

      Bill Holland 4 years ago from Olympia, WA

      Donna, a lot can be done for a very small amount of money. Good luck in your ventures.

    • Mark Johann profile image

      Mark Johann 4 years ago from Italy

      This is so nice. I always want to have workshops about this. Promotion for me is secondary.

    • Anna Haven profile image

      Anna Haven 4 years ago from Scotland

      I feel I can write but it isn't my time, if that makes sense?

      Another excellent hub, you keep them coming :)

    • peramore20 profile image

      peramore20 4 years ago from Greensburg, PA

      Thanks for the hub. It's very helpful to writers like myself!

    • billybuc profile image
      Author

      Bill Holland 4 years ago from Olympia, WA

      Mark, I know the feeling my friend. Thanks for stopping by.

    • billybuc profile image
      Author

      Bill Holland 4 years ago from Olympia, WA

      Anna, you can write...I have seen proof of it. :)

    • billybuc profile image
      Author

      Bill Holland 4 years ago from Olympia, WA

      peramore, it's my pleasure to help other writers. Thanks for the visit.

    • vkwok profile image

      Victor W. Kwok 4 years ago from Hawaii

      Great advice. I can definitely use this!

    • manatita44 profile image

      manatita44 4 years ago from london

      Bill they spoke a lot about this at my workshop and gave out some good ideas. Right up your street. Much peace.

    • Vellur profile image

      Nithya Venkat 4 years ago from Dubai

      Great advice. Our work has to be visible to be recognized. Promotion is very important to reach out to the people. As you say believing in our product is of utmost importance. Great write, useful and informative.

    • prasadjain profile image

      Dr.S.P.PADMA PRASAD 4 years ago from Tumkur

      Still, in many countries in the world, purchasing takes place by many people not by looking into online advertisements, but, by seeing the books in bookshops, seeing printed advertisements, reading its criticism in a paper, or hearing it from others. For that, different strategy is to be adopted.Ads must be given in papers, we must see review appears in papers. etc, etc.That is a hard job and requires more investment.

    • Eiddwen profile image

      Eiddwen 4 years ago from Wales

      Another true gem for me Billy ;I need a little boot up the backside to get me going with this task.

      Voted up,across and shared my dear friend.

      Enjoy your day.

      Eddy.

    • Ceres Schwarz profile image

      Ceres Schwarz 4 years ago

      Great hub. I've been hearing a lot about how important it is to promote your writings to help increase traffic and income but not to overdo it so as not to appear to be a spammer by throwing out links to your sites and hubs.

      I don't think I'm any good with promotion at all. In fact, I've only just recently made a Twitter account and I'm not even sure I'm doing things correctly as of yet. I haven't given any links yet or anything because I don't know, where's the line between promotion and spamming? There's just so much to learn. Really, I much prefer to just write and not do any promotions. It's too bad we can't just do that.

      About buying your URL name, is it really necessary to do this right away? What happens if you don't buy it right away? Would people use it or something? But then what about those who don't have money for this?

    • billybuc profile image
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      Bill Holland 4 years ago from Olympia, WA

      Glad to hear it, vkwok...thank you!

    • billybuc profile image
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      Bill Holland 4 years ago from Olympia, WA

      Good to hear, manatita.....best of luck to you my friend, and thank you.

    • billybuc profile image
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      Bill Holland 4 years ago from Olympia, WA

      Vellur, believe in yourself and believe in your product. :) Thank you for the visit.

    • billybuc profile image
      Author

      Bill Holland 4 years ago from Olympia, WA

      prasadjain, what you say is very true. There are still promotions that can be done that hardly cost any money, but it is harder in certain countries. Thank you!

    • billybuc profile image
      Author

      Bill Holland 4 years ago from Olympia, WA

      Eddy, most of us need that boot along the backside. LOL Good luck with your and don't kick too hard.

      love,

      billy

    • billybuc profile image
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      Bill Holland 4 years ago from Olympia, WA

      Ceres, if you don't have the money you don't have the money. Not much you can do. Why is it important? It is just one more way to manipulate the internet and the google gods.....and it protects you from someone else cashing in on your name should you start to see success. Does it have to be done right this moment? No, but as soon as you are financially able it should be. :)

    • aviannovice profile image

      Deb Hirt 4 years ago from Stillwater, OK

      Fabulous advice. If we don't believe in our work than nobody else will. YESSSS!

    • billybuc profile image
      Author

      Bill Holland 4 years ago from Olympia, WA

      Yes indeed, Deb! We have to believe my friend, that good things are going to happen.

    • midget38 profile image

      Michelle Liew 4 years ago from Singapore

      I agree, the promotion bit is rather irritating but necessary, because if we didn't do it no one would know we have anything out there. True that we have to believe in what we do!

    • ChitrangadaSharan profile image

      Chitrangada Sharan 4 years ago from New Delhi, India

      Great advice----'Believe in yourself' should be the mantra. But the world we are living in now, needs marketing and necessitates promotion. And I am still learning how to promote myself. Though I have a website by my name and it is doing pretty well, but a lot still has to be achieved and I am in no hurry.

      Thanks very much for your guidance!

    • billybuc profile image
      Author

      Bill Holland 4 years ago from Olympia, WA

      Michelle, it's a tough job but someone has to do it, and that someone is us. :) Thank you!

    • billybuc profile image
      Author

      Bill Holland 4 years ago from Olympia, WA

      Chitrangada, I love that you are in no hurry! Carry on and best of luck to you. Thank you!

    • Fossillady profile image

      Kathi 4 years ago from Saugatuck Michigan

      For someone just starting out in a new field late in life, I appreciate your advice. It makes sense, I understand it, it inspires me and here's another Billy Holland hub bookmarked!! Thank you my generous friend! Kathi

    • billybuc profile image
      Author

      Bill Holland 4 years ago from Olympia, WA

      Kathi, if this helped then I am happy. Helping others is my high for the day. :) Have a great weekend my friend.

    • MrsBrownsParlour profile image

      Lurana Brown 4 years ago from Chicagoland, Illinois

      I for one need this pep talk. Thanks for the ideas! :-) Lurana

    • billybuc profile image
      Author

      Bill Holland 4 years ago from Olympia, WA

      My pleasure, Lurana, and there are times when we all need a pep talk. Bev seems to sense when I need one. :)

    • fpherj48 profile image

      Paula 4 years ago from Beautiful Upstate New York

      bill....you are RIGHT!! You know what you're talking about and you say it better than anyone else...In short: You are ON FIRE, my friend...and sizzling HOT! You have the perfect advice and you represent it as well!

      You are a teacher, a leader, a cheerleader and one hell of a great writer....heading straight for GREATER things!.....UP+++

    • billybuc profile image
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      Bill Holland 4 years ago from Olympia, WA

      Wow, Paula....that was so nice I don't know what to say. LOL Speechless at this moment. You caught me when I'm tired and fresh out of witty returns....I guess I'll just say a sincere thank you. :)

    • manatita44 profile image

      manatita44 4 years ago from london

      A great many salient points and most certainly worth acting upon. Thank You.

    • billybuc profile image
      Author

      Bill Holland 4 years ago from Olympia, WA

      Thank you Manatita! I hope you are well my friend.

    • ladydeonne profile image

      Deonne Anderson 4 years ago from Florence, SC

      Great advice billybuc! As writers, we usually don't want to do the promotion work. However, we can soften our dislike of the drudgery by making it a game and going about it in a creative way. I am finding that there are free and very low cost ways of promoting one's product and one's self. Everytime I find a free tool, I give myself a star! Thanks for the advice and reminder.

    • billybuc profile image
      Author

      Bill Holland 4 years ago from Olympia, WA

      Lady, you are very correct....promoting does not have to cost a lot of money....I have done the same as you and I continue to build on that platform.

      Thank you my friend and have a great week.

    • drbj profile image

      drbj and sherry 4 years ago from south Florida

      A product, no matter how great, is just another product without marketing (promotion). A very important fact, Bill, and I am happy to see you expound on it as it pertains to writers. BTW, I use Vistaprint, too, for my business (marketing) cards.

    • billybuc profile image
      Author

      Bill Holland 4 years ago from Olympia, WA

      Thank you drbj.....and I happen to love Vistaprint....they are fast and the price is reasonable and the product is more than adequate for my needs.

      Have a wonderful weekend in Florida my friend.

    • ThelmaC profile image

      Thelma Raker Coffone 4 years ago from Blue Ridge Mountains, USA

      Such great advice, especially your name being your brand. Thanks for all of the good info. Voted up and sharing!

    • billybuc profile image
      Author

      Bill Holland 4 years ago from Olympia, WA

      Thelma, thank you! I hope some of this helps you. :)

    • epbooks profile image

      Elizabeth Parker 4 years ago from Las Vegas, NV

      Great advice. I started writing my books and self-publishing in 2010. I love every minute of it, but yes, the marketing and promotion takes work. On the flip side, I've met a bunch of awesome people (yourself included)! I've learned through trial and error what works for me. For example- book signings didn't do much for me, however,other book related or dog related events where I can mingle, have. Twitter and Facebook pages, (while I fought it at first) have helped tremendously. And perfect advice- believe in your product. That's probably the most important thing. If you don't believe in yourself, no one else will!!

    • billybuc profile image
      Author

      Bill Holland 4 years ago from Olympia, WA

      Liz, look at you all over my site tonight. LOL I'm flattered that you read so many of my hubs tonight. Thank you! I'm going to sign off now but I'll respond to your other comments tomorrow morning. Thank you again and great advice at the end of your comment. Have a great weekend.

    • MagicalDimension profile image

      MagicalDimension 3 years ago from Tower City

      If you're looking for more links back to your writing website, you might parttake in Create 'n Show on http://www.createnshow.com

    • billybuc profile image
      Author

      Bill Holland 3 years ago from Olympia, WA

      Thank you Magical.

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