How would you Promote and Market a Self Published Paperback?

1. 85

   Linda Blissposted 12 years ago

   How would you Promote and Market a Self Published Paperback?
   
   A friend has recently written and printed her book, a paperback with 'a humorous review of the addictive misery of commuting on London Underground'. This is her first book in print, although she has published several other e-books already.
   
   Do you have any tips on how to promote the book on as well as offline?
   
   Any suggestions welcome - especially the tried and tested methods )

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2. 60

   Africanusposted 12 years ago

   Two books are worth looking at:
   
   The 'Writers and Artists Yearbook', and 'How to be your own Literary Agent.' Depending on the sort of book you have in mind, you might wish to engage a Cover-designer and an Indexer.
   A good cover-design is vital because a book is ALWAYS judged by its cover.

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3. 59

   Alexander Peaseposted 12 years ago

   There are a few key elements to successfully promoting a self-published book:
   
   -It is a good standard to have a professional book binder as a business partner, or as a business associate. Self-promoted books, should ultimately have the same look/feel as marketed books, because people will see them as book, (and not stacks of paper).
   
   -Be prepared to invest hundreds, and do not expect to see an instant cash return. You will need to type, edit, revise, print, (which all adds up in expenses).
   
   -Book signings are a must. Self-promotion does require a bit of face-to-face contact with people, especially with a paperback book. Unlike an e-book, a paperback is almost entirely offline. Sales can happen online, but there is nothing instant about a paperback.
   
   -Expect to wait a year or two to see any profits, because during that time is when a writer will establish their audience. Also, most writers will see a increase in their audience after only a few months, (because that is when most people will finish reading, evaluate, and then share with their friends).
   
   -Online promotion can be tricky if a writer isn't particularly good at web design. There are a number of easy-to-design website hosts that offer free services, such as, Weebly. Also, SEO (search engine optimization), is a good way to get a site on the search engines, and is an essential tool for building a broader audience.
   
   Best of luck to your friend,
   Alexander.

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4. 61

   Nobility Eroticaposted 12 years ago

   Good reviews from credible sources are a key to success of promoting a book, especially if the author is relatively unknown. If the book is up to a high standard, submit it to as many freelance reviewers as possible, then use the reviews in your marketing.

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5. 60

   fernando d.posted 12 years ago

   advertise your self, like the way you put up this hubs. post some of your work, post a picture of your book. your already doing it but where is it. offline, in a book store see if you can have it at the check out counter. or at the entrance, some where that it can be seem, and with some thing bright colors . to attract attention ,an eye catcher, big picture, big letters. hope this help.

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6. 85

   Linda Blissposted 12 years ago

   Thanks so much for your help everyone! )

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7. 0

   Sarah Meadowsposted 12 years ago

   Create a website (use Dreamweaver & find a host)
   Join blogging communities and forums where literature is a central topic
   Buy ad-space on Facebook or on Google (with incentive of 1st chapter free to hook readers)
   Hold a contest on your blog/website and reward a prize to several people who can design an ad for your book (helps generate a following)
   
   That's just some basics. Try Guerrilla Marketing techniques (cheap and highly successful), best for market penetration of a new product.

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