How would you Promote and Market a Self Published Paperback?
A friend has recently written and printed her book, a paperback with 'a humorous review of the addictive misery of commuting on London Underground'. This is her first book in print, although she has published several other e-books already.
Do you have any tips on how to promote the book on as well as offline?
Any suggestions welcome - especially the tried and tested methods )
Two books are worth looking at:
The 'Writers and Artists Yearbook', and 'How to be your own Literary Agent.' Depending on the sort of book you have in mind, you might wish to engage a Cover-designer and an Indexer.
A good cover-design is vital because a book is ALWAYS judged by its cover.
There are a few key elements to successfully promoting a self-published book:
-It is a good standard to have a professional book binder as a business partner, or as a business associate. Self-promoted books, should ultimately have the same look/feel as marketed books, because people will see them as book, (and not stacks of paper).
-Be prepared to invest hundreds, and do not expect to see an instant cash return. You will need to type, edit, revise, print, (which all adds up in expenses).
-Book signings are a must. Self-promotion does require a bit of face-to-face contact with people, especially with a paperback book. Unlike an e-book, a paperback is almost entirely offline. Sales can happen online, but there is nothing instant about a paperback.
-Expect to wait a year or two to see any profits, because during that time is when a writer will establish their audience. Also, most writers will see a increase in their audience after only a few months, (because that is when most people will finish reading, evaluate, and then share with their friends).
-Online promotion can be tricky if a writer isn't particularly good at web design. There are a number of easy-to-design website hosts that offer free services, such as, Weebly. Also, SEO (search engine optimization), is a good way to get a site on the search engines, and is an essential tool for building a broader audience.
Best of luck to your friend,
Good reviews from credible sources are a key to success of promoting a book, especially if the author is relatively unknown. If the book is up to a high standard, submit it to as many freelance reviewers as possible, then use the reviews in your marketing.
advertise your self, like the way you put up this hubs. post some of your work, post a picture of your book. your already doing it but where is it. offline, in a book store see if you can have it at the check out counter. or at the entrance, some where that it can be seem, and with some thing bright colors . to attract attention ,an eye catcher, big picture, big letters. hope this help.
Create a website (use Dreamweaver & find a host)
Join blogging communities and forums where literature is a central topic
Buy ad-space on Facebook or on Google (with incentive of 1st chapter free to hook readers)
Hold a contest on your blog/website and reward a prize to several people who can design an ad for your book (helps generate a following)
That's just some basics. Try Guerrilla Marketing techniques (cheap and highly successful), best for market penetration of a new product.
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