How would you Promote and Market a Self Published Paperback?

Jump to Last Post 1-7 of 7 discussions (7 posts)
  1. Linda Bliss profile image87
    Linda Blissposted 7 years ago

    How would you Promote and Market a Self Published Paperback?

    A friend has recently written and printed her book, a paperback with 'a humorous review of the addictive misery of commuting on London Underground'. This is her first book in print, although she has published several other e-books already.

    Do you have any tips on how to promote the book on as well as offline?

    Any suggestions welcome - especially the tried and tested methods yikes)

  2. Africanus profile image59
    Africanusposted 7 years ago

    Two books are worth looking at:

    The 'Writers and Artists Yearbook', and 'How to be your own Literary Agent.' Depending on the sort of book you have in mind, you might wish to engage a Cover-designer and an Indexer.
    A good cover-design is vital because a book is ALWAYS judged by its cover.

  3. Alexander Pease profile image62
    Alexander Peaseposted 7 years ago

    There are a few key elements to successfully promoting a self-published book:

    -It is a good standard to have a professional book binder as a business partner, or as a business associate. Self-promoted books, should ultimately have the same look/feel as marketed books, because people will see them as book, (and not stacks of paper).

    -Be prepared to invest hundreds, and do not expect to see an instant cash return. You will need to type, edit, revise, print, (which all adds up in expenses).

    -Book signings are a must. Self-promotion does require a bit of face-to-face contact with people, especially with a paperback book. Unlike an e-book, a paperback is almost entirely offline. Sales can happen online, but there is nothing instant about a paperback.

    -Expect to wait a year or two to see any profits, because during that time is when a writer will establish their audience. Also, most writers will see a increase in their audience after only a few months, (because that is when most people will finish reading, evaluate, and then share with their friends).

    -Online promotion can be tricky if a writer isn't particularly good at web design. There are a number of easy-to-design website hosts that offer free services, such as, Weebly. Also, SEO (search engine optimization), is a good way to get a site on the search engines, and is an essential tool for building a broader audience.

    Best of luck to your friend,

  4. Nobility Erotica profile image61
    Nobility Eroticaposted 7 years ago

    Good reviews from credible sources are a key to success of promoting a book, especially if the author is relatively unknown. If the book is up to a high standard, submit it to as many freelance reviewers as possible, then use the reviews in your marketing.

  5. fernando d. profile image61
    fernando d.posted 7 years ago

    advertise your self, like the way you put up this hubs. post some of your work, post a picture of your book. your already doing it but where is it. offline, in a book store see if you can have it at the check out counter. or at the entrance, some where that it can be seem, and with some thing bright colors . to attract attention ,an eye catcher, big picture, big letters. hope this help.

  6. Linda Bliss profile image87
    Linda Blissposted 7 years ago

    Thanks so much for your help everyone! yikes)

  7. profile image0
    Sarah Meadowsposted 7 years ago

    Create a website (use Dreamweaver & find a host)
    Join blogging communities and forums where literature is a central topic
    Buy ad-space on Facebook or on Google (with incentive of 1st chapter free to hook readers)
    Hold a contest on your blog/website and reward a prize to several people who can design an ad for your book (helps generate a following)

    That's just some basics. Try Guerrilla Marketing techniques (cheap and highly successful), best for market penetration of a new product.


This website uses cookies

As a user in the EEA, your approval is needed on a few things. To provide a better website experience, uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at:

Show Details
HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
LoginThis is necessary to sign in to the HubPages Service.
Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
AkismetThis is used to detect comment spam. (Privacy Policy)
HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the or domains, for performance and efficiency reasons. (Privacy Policy)
Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
MavenThis supports the Maven widget and search functionality. (Privacy Policy)
Google AdSenseThis is an ad network. (Privacy Policy)
Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
Index ExchangeThis is an ad network. (Privacy Policy)
SovrnThis is an ad network. (Privacy Policy)
Facebook AdsThis is an ad network. (Privacy Policy)
Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
AppNexusThis is an ad network. (Privacy Policy)
OpenxThis is an ad network. (Privacy Policy)
Rubicon ProjectThis is an ad network. (Privacy Policy)
TripleLiftThis is an ad network. (Privacy Policy)
Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)
ClickscoThis is a data management platform studying reader behavior (Privacy Policy)