One of my upcoming Hubs is on Coca Cola and the history.
I found it interesting that they changed the name from Coca Kola to Coca Cola.
I know that "Alliteration is the repetition of initial sounds in neighboring words." but is there a term for the name being changed to simply match the letters?
From what little I remember about marketing, I believe it must have had to do with 'appearance'. The 'K' in Kola simply looks awkward. The matching capital 'C's are more appealing to the brain. There's a name for this but I've forgotten what it is. It's the same principle that applies to pricing items as so many dollars and 99 cents. Twelve dollars and 99 cents is more appealing to the brain than 13 dollors. Strange but true.
Could it be symmetry? Or does it have something to do with the ingredients? The coca for coca leaves and the kola was the other ingredient the pharmacist put in but the cola was more appealing? What year did they change it? I guess I'll have to wait for the hub.
by Jewels8 years ago
On October 6, the American Academy of Family Physicians (AAFP) announced its new partnership with Coca-Cola. What does AAFP get from this? A grant "to develop consumer education content on beverages and sweeteners...
by jennzie5 years ago
I can't imagine how anyone can drink 2 gallons of Coke per DAY! But this woman also had a very poor diet nutrition-wise and was a heavy smoker, so it probably just wasn't the soda alone that caused her death. I just...
by chioma okafor_otr9 years ago
an e mail stating that my address has won a coca cola award of 250,000 pounds this morning got me crash-landed here,to make an inquiry as to weather a company as reputable as coca cola could allow their nameto be used...
Copyright © 2017 HubPages Inc. and respective owners.
Other product and company names shown may be trademarks of their respective owners.
HubPages® is a registered Service Mark of HubPages, Inc.
HubPages and Hubbers (authors) may earn revenue on this page based on affiliate relationships and advertisements with partners including Amazon, Google, and others.