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The Story of QRart

Updated on September 15, 2012
Source

Tips

  1. All of the QR codes in this article can be scanned.
  2. Take out your smartphones and download and install a QR scanner like QRdroid.
  3. Open up your app and allow your camera to focus in on the QR codes.
  4. Enjoy the ride!

The Story of QRart Book One

QRart is where marketing, technology, and art comes together in one elegant yet powerful picture. High quality QRart simultaneously draws you in and sends you out. It has both form and function. It means one thing to humans and something completely different to smartphones. To you it shares it beauty and to your phone it shares information. It can be fluid and subjective while being rigid and objective. To each and every one of us it reveals a kind of truth yet it stores a hidden secret. This little secret is kept in a little box like a treasure chest and this box is called a QR code and here the story begins.

The Humble Beginnings of QR

Scan me, please?
Scan me, please? | Source

The Promise of QR

When QR was born it had great promise. QR codes could share digital business cards, contact information, URLs, apps, pictures, calendar events, GPS coordinates, and phone numbers. It was touted as the fastest way to share information.

It had the potential of transporting all smartphone users to your digital doorstep instantly. QR was the gateway that connected old fashion print media like newspapers, magazines, and billboards to the new digital world of music, video, and webpages. One could be a passenger in a car and see a billboard for a new movie and wonder if the movie was going to be good or not, but with the QR code on the billboard you could instantly see the trailer for the movie right there on your smartphone. You could be flipping through a magazine and see an ad for a new song--next you scan the QR and you hear a sample of that song playing right there in front of you with a shopping cart button followed by a download link. As you can see the potential of QR was limitless. However, there was one slight problem with this picture.

Source

The Ugly Duckling

QR was born ugly. This little black and white box reminded us of a bar code. It felt cold, industrial, and alienating. This box, that held other little boxes locked inside, looked confining and rigid--almost like a prison. Consequently, advertisers would hide QR codes near the bottom corners of their ads. This severely reduced its effectiveness as a tool for connecting the paper world to the electronic world. This powerful marketing tool was now discarded, left to be ugly, and hide in a little corner where it belonged.

Advertisers did this because they knew that QR codes were an eye sore. They attract attention away from your beautiful ads and products. QR codes and its rigid boxes can break up the harmony of an otherwise fluid looking ad. QR codes were like that one kid in the show that always sang off-key and ruined the performances. Therefore QR codes faded into the corners of the ads near the fine print. They kept fading until advertisers just stop placing them in ads altogether. They became that kid that nobody wants to play with. However, QR did not want to "go gentle into that good night".

The commercialization of commercial art.
The commercialization of commercial art. | Source

Don't Call it a Comeback

QR refused to go away. QR was like the Andy Warhol painting of a Campbell Soup Can--It started growing on people in an annoying way. It kept doing this until we actually started to like it and appreciate it.

QR became a revolutionary in the way that it redefined the genre of commercial art by blending both art and commercial information technology in way that had never been seen before. QR was a movement like Seurat's pointillism except it used boxes instead of dots. It is like "Boxalism".

People began to see this and attitudes started to shift. People began to tolerate and accept QR, but QR would not be appeased by this. QR saw this indecision and ambivalence by the public as a time to rise up.

The Aftermath of the QR Uprising
The Aftermath of the QR Uprising | Source

How to Create QRart?

Check out this video that I made on how to create QRart?

Planet of the QR

QR had no way of forgetting what had happened to it in the past. All of the painful memories were etched into its code. This code was a reminder to all who had seen it of the past wrongs suffered by QR.

Thus QR took to the streets. It used its pattern to blend into the background and then attack with surprising efficiency. Its patterns were also used to create distractions that would serve as a decoy for ambushes. All of these actions were executed with a precision that could have only been made possible by the ability of QR to transfer information instantaneously. Codes were scanned, links were followed, and actions were launched.

Just as quickly as it began, it ended. After it was all over art, technology, advertising, and communications were never the same. QR had established and rooted itself firmly. This was the dawn of a new era. An era where information moved in a faster and more beautiful way. An era where art spoke to humans and machines alike. An era where QR is kind, QR is smart, QR is important. This is the story of QR.

From QR to QRart

Source

Grow Your own QRart

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    • Gamerelated profile image
      Author

      Gamerelated 5 years ago from California

      Hello g-girl11, thank you for stopping by and reading my Hub. Thank you for your kind comments. I am glad that you are aware of QR codes. There are many benefits to knowing what they are and how to create them.

      With these new sites like Instagram and Pinterest, knowing how to use QR will be even more important because these social media sites have a focus on pictures.

    • g-girl11 profile image

      g-girl11 5 years ago

      So....I think I understand what QR codes are, and I have even scanned them. I just never knew what they were called! Cool topic!

    • Gamerelated profile image
      Author

      Gamerelated 5 years ago from California

      @mperrottet: I would also like to add that only a small portion of the population actually know what QR codes are and of the ones who actually know what they are even fewer actually have ever scanned one and yet an even smaller number of people have ever created one. Having read this Hub puts you ahead of everyone and reading my second Hub will put you even further ahead.

    • Gamerelated profile image
      Author

      Gamerelated 5 years ago from California

      Originally I wrote this Hub as a fictional story and a tutorial combined. However, the Hub started to get long and thematically it was very difficult to write and difficult to categorize, so I decided to break up the Hub into two Hubs. I will publish a second Hub soon that will teach how to make your own QR codes. That way on this Hub you scan codes and become familiar with them and on the other Hub you can take that next step and learn to make your own.

    • mperrottet profile image

      Margaret Perrottet 5 years ago from Pennsauken, NJ

      Great hub - really well done. I'm going to have to scan the codes - I've never tried that yet (so behind the times!). Voted up, useful and interesting.

    • Gamerelated profile image
      Author

      Gamerelated 5 years ago from California

      Hello tthudium, Thank you for taking the time to read my article. There are some colored QR codes as well. If you take out your phone and scan some of the QR codes near the bottom of the page it should take you to QR codes created by other people. They have managed to create colorful QR codes.

      All of my codes are black and white and they are blended in with colorful backgrounds. The black and white QR codes scan better than the color ones because of the contrast between black and white.

      However in art every color has a color that is opposite to it on the color wheel. Those pairs of colors would go well for creating QR with color boxes and colored backgrounds.

    • tthudium profile image

      tthudium 5 years ago

      This is amazing! I would have never thought of art from information. I think they should add basic colors to the QR codes for more of a unique look. Like reds, greens, and blues, to make a picture when the QR is done. I know, that would be very hard to make it look like a picture, but it's fun to think about the future - and how it's going to change.