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How To Repurpose Content and Research

Updated on November 8, 2014

Get more results from your research and content writing efforts

You can organize your content writing and the associated research that goes into good content by identifying and exploiting multiple platforms for your online and offline writing. This lens is focused on providing suggestions you may use to improve your own writing effectiveness.

Right from the start be assured that re-purposing your writing content is not about cutting and pasting. That is discouraged by practically every writing platform set of protocols - and if it is not, you really shouldn't consider publishing there. That is one reason I put research in the title. It is really the content of the research I propose that you re-purpose. I do want your feedback, as well. What has your experience been?

I have used the International Recycling Symbol for my opening image because that is the mindset you need to be successful at this task.

Source: http://en.wikipedia.org/wiki/Recycle and Wikimedia Commons

The Waste Disposal Hierarchy of Reduce, Reuse, and Recycle can be applied to your research and content writing very effectively. Read on to find out how.

Examples of Examiner.com articles with similar base concepts

I'll just use these two examples, but they clearly show that these articles to their distinct audience 'are related' in research and general content to the lenses created as noted above. Here, they both speak to heritage tourism in Wyoming and in Alaska. Each has been tailored to the specific writing platform by including or excluding particular bits of content for that audience and writing guidelines.

The In-Depth Genealogist
The In-Depth Genealogist

Monthly Column and semi-monthly blog posts

I write here as The Heritage Tourist

This example will demonstrate how content does not always cross over between platforms on a one-to-one as was demonstrated above between some on my Squidoo.com lenses and my Examiner.com articles.

My audience as 'The Heritage Tourist' is much more specific - the readers are all genealogist, ranging from hobbyist to professional. Therefore, the content I want to use here must be confined to what will work for them.

From above, you may have noted I wrote about Southern Utah on a Squidoo.com lens but not yet in an Examiner.com article. However, I have already submitted a Southern Utah article to be published for my monthly column in the July edition of 'The In-Depth Genealogist.'

This image is for use by approved contributors to The In-Depth Genealogist. I have permission to use it in this setting because its appearance here promotes this new "digi-mag." If you will click on the image, you will go to the website where you can sign up for a free subscription. I hope you do. Thanks! ;-)

Read a great family relationship story today

If you have not read it yet, it is new to you. Try it, today; print or kindle editions.

Aids awareness and domestic violence issues are sub-themes in this story of siblings seeking their proper place in their families.

Back to the Homeplace
Back to the Homeplace

Like stories about family relationships? This is the one for you! ;-)

 

Which of these are you most likely to read regularly? - Not really a fair question, but I want to get you involved here, anyway

Capital Reef from Top Ten NHAs
Capital Reef from Top Ten NHAs

In your response, you may want to suggest other writing platforms I should consider writing for - especially if you are writing there - OK? Thanks! ;-)

Which do you read?

Which of these writing platforms are you most likely to read regularly?

See results

I write multiple blogs - I'll just share four here

Currently, there is only a small correlation between my blogs and the other three writing platforms above - however, the concepts of heritage tourism came out of the work I did in the Kansas Flint Hills. That was my first blog, the fourth one, below, and I still write on it occasionally. Blogs always change over time. It will be interesting to see what the future holds! ;-)

Denali - Mount McKinley in Alaska
Denali - Mount McKinley in Alaska

AND, I re-purposed the content again, here.

This is a 'How To' lens based on the past content!

Thank you, in advance, for leaving a comment, responding to the Duel Debate and the Poll, and Squid-liking and Facebook-liking this lens! ;-)

We talked about Alaska and Wyoming above - Which would you most like to visit next?

Which state would you like to visit next, and why?

If you didn't do so above, I'd love to hear your suggestions for additional writing platforms I might expand to. If I like them, I'll add them here - maybe even remember to give you credit for mentioning it! Thanks, in advance! ;-)

Your Comments are requested - Does this approach make sense to you?

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    • Lynda Makara profile image

      Lynda Makara 

      4 years ago from California

      It makes a lot of sense. That's something I need to work on.

    • DeborahDian profile image

      Deborah Carr 

      4 years ago from Orange County, California

      This is really helpful information!

    • Guy E Wood profile image

      Guy E Wood 

      4 years ago from USA

      Your approach makes perfect sense!

      I appreciate efficiency and your re-purposing content and expanding the use of your research fits right into my desire to increase my output without multiplying the hours I spend at the keyboard.

      Onward!

      Guy

    • DrBillSmithWriter profile imageAUTHOR

      William Leverne Smith 

      4 years ago from Hollister, MO

      @Dhookraj Singh: Thank you for your comment. Best wishes! ;-)

    • Dhookraj Singh profile image

      Dhookraj Singh 

      4 years ago

      Thank you for the advice. I have bookmarked this page.

    • Lionrhod profile image

      Lionrhod 

      4 years ago from Orlando, FL

      Yes, excellent advice, Thank you!

    • DrBillSmithWriter profile imageAUTHOR

      William Leverne Smith 

      4 years ago from Hollister, MO

      @MarleMac: Hope it works for you. Thanks for the visit! ;-)

    • MarleMac profile image

      MarleMac 

      4 years ago from South Africa

      This is great advice and something I'm working towards at the moment. Thanks Dr.Bill!

    • DrBillSmithWriter profile imageAUTHOR

      William Leverne Smith 

      5 years ago from Hollister, MO

      @nifwlseirff: You will want to do it carefully, but, yes, repurposing your research content can become very productive. ;-)

    • profile image

      nifwlseirff 

      5 years ago

      I tend to a do a lot of research when writing an article (especially in the medical fields), but haven't re-purposed the content very much - probably something I should consider doing more of! Other than here, I write for HubPages and some private blogs.

    • Jo-Jackson profile image

      Jo-Jackson 

      5 years ago

      I write for Demand Studios and sometimes get an article for somewhere else from the research I did there. It makes sense. Especially as I often do more research than I need to if the topic interests me.

    • DrBillSmithWriter profile imageAUTHOR

      William Leverne Smith 

      5 years ago from Hollister, MO

      @Art-Aspirations: ;-)

    • chinchilla-cages profile image

      chinchilla-cages 

      6 years ago

      Thanks for these tips. Something I definitely need to do more.

    • DrBillSmithWriter profile imageAUTHOR

      William Leverne Smith 

      5 years ago from Hollister, MO

      @anonymous: For sure. It can also provide a certain amount of consistency of product information. ;-)

    • profile image

      anonymous 

      5 years ago

      I re-purpose content for clients. I'll take a press release and write it in a more relaxed manner and drop it into a blog posting. Take content from a page and do the same thing. I'll rewrite product info and drop that onto a Squidoo page. The approach makes perfect sense and really is the smart way to do things.

    • Art-Aspirations profile image

      Art-Aspirations 

      6 years ago

      Definitely, I think it's important to be aware of the possibilities. Sometimes we just need to open our eyes a little more.

    • DrBillSmithWriter profile imageAUTHOR

      William Leverne Smith 

      6 years ago from Hollister, MO

      @chinchilla-cages: Thank you for your comments! ;-)

    • DrBillSmithWriter profile imageAUTHOR

      William Leverne Smith 

      6 years ago from Hollister, MO

      @JoshK47: Thank you, Josh. Much appreciated! ;-)

    • profile image

      JoshK47 

      6 years ago

      Nice work on this lens! Blessed by a SquidAngel!

    • DrBillSmithWriter profile imageAUTHOR

      William Leverne Smith 

      6 years ago from Hollister, MO

      @LisaDH: Thank you. Much appreciated! ;-)

    • LisaDH profile image

      LisaDH 

      6 years ago

      All online marketers could benefit from learning to repurpose their content for another platform. Good advice!

    • DrBillSmithWriter profile imageAUTHOR

      William Leverne Smith 

      6 years ago from Hollister, MO

      @Deadicated LM: The exercises are great for your brain! Enjoy! ;-)

    • WriterJanis2 profile image

      WriterJanis2 

      6 years ago

      Really informative. Blessed!

    • Deadicated LM profile image

      Deadicated LM 

      6 years ago

      Very good lens (had to bookmark it), great information and advice. I'll definitely be reading your Hermitage Tourism material, this whole month has been devoted to me putting together some walking tours here in NYC (it's a lot of work, my brain hurts, lol).

    • DrBillSmithWriter profile imageAUTHOR

      William Leverne Smith 

      6 years ago from Hollister, MO

      @goldenrulecomics: Thanks. It works. Yes, it even works better if you plan ahead... of course, what doesn't. I really appreciate your comment! ;-)

    • goldenrulecomics profile image

      goldenrulecomics 

      6 years ago from New Jersey

      When I was a freelancer almost everything I wrote was repackaged. It's best to go into every interview with the idea that you will be writing several articles so you can ask about a wide variety of things. Good advice!

    • DrBillSmithWriter profile imageAUTHOR

      William Leverne Smith 

      6 years ago from Hollister, MO

      @ItayaLightbourne: Got your note... sent a reply! ;-)

    • ItayaLightbourne profile image

      Itaya Lightbourne 

      6 years ago from Topeka, KS

      Great article! I'm going to check out the other sites you suggested. Blessings! :)

    • DrBillSmithWriter profile imageAUTHOR

      William Leverne Smith 

      6 years ago from Hollister, MO

      @anonymous: Always so happy to have you visit, Tipi. Thank you for the like and the blessing! ;-)

    • profile image

      anonymous 

      6 years ago

      I think its important to have niches, my lenses didn't really start taking off until I applied that principle. Very useful information. :)

    • DrBillSmithWriter profile imageAUTHOR

      William Leverne Smith 

      6 years ago from Hollister, MO

      @tfsherman lm: We're happy to have you, as well. I enjoy more of what I do here on Squidoo. Examiner has some nice features, but I feel quite constrained on what I can write there. ;-)

    • tfsherman lm profile image

      tfsherman lm 

      6 years ago

      I'm lucky. The blog I created as a children's librarian for work ties in very nicely to what I do on Squidoo. I tried Examiner but as a researcher, I never found them useful, whereas Squidoo articles do pop up successfully on various topics. So I'm glad to be here.

    • DrBillSmithWriter profile imageAUTHOR

      William Leverne Smith 

      6 years ago from Hollister, MO

      @Wednesday-Elf: Thank you for your comments. All things must be done well, of course. ;-)

    • Wednesday-Elf profile image

      Wednesday-Elf 

      6 years ago from Savannah, Georgia

      Like bloomingrose commented, my writing is all on Squidoo at the moment and I've been taught here about writing in a niche - particularly on my favorite subjects. So, if you've researched a topic and/or are quite familiar with a subject, writing several pages on a similar subject makes a lot of sense, whether it's just for Squidoo or for other outlets.

    • Gypzeerose profile image

      Rose Jones 

      6 years ago

      This is great advice. Of course you have to put up original content , but what I really think you are talking about here is getting a niche and running with it. Squid Angel Blessed and sent out to the Internet Marketers I know on google plus.

    • DrBillSmithWriter profile imageAUTHOR

      William Leverne Smith 

      6 years ago from Hollister, MO

      @iijuan12: Thanks for stopping by. Always nice to get the first visitors early who stop and participate. My best wishes to you, as well! ;-)

    • iijuan12 profile image

      iijuan12 

      6 years ago from Florida

      Nice advice! Thank you for sharing it!

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