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How To Repurpose Content and Research

Updated on November 8, 2014

Get more results from your research and content writing efforts

You can organize your content writing and the associated research that goes into good content by identifying and exploiting multiple platforms for your online and offline writing. This lens is focused on providing suggestions you may use to improve your own writing effectiveness.

Right from the start be assured that re-purposing your writing content is not about cutting and pasting. That is discouraged by practically every writing platform set of protocols - and if it is not, you really shouldn't consider publishing there. That is one reason I put research in the title. It is really the content of the research I propose that you re-purpose. I do want your feedback, as well. What has your experience been?

I have used the International Recycling Symbol for my opening image because that is the mindset you need to be successful at this task.

Source: and Wikimedia Commons

The Waste Disposal Hierarchy of Reduce, Reuse, and Recycle can be applied to your research and content writing very effectively. Read on to find out how.

Examples of articles with similar base concepts

I'll just use these two examples, but they clearly show that these articles to their distinct audience 'are related' in research and general content to the lenses created as noted above. Here, they both speak to heritage tourism in Wyoming and in Alaska. Each has been tailored to the specific writing platform by including or excluding particular bits of content for that audience and writing guidelines.

The In-Depth Genealogist
The In-Depth Genealogist

Monthly Column and semi-monthly blog posts

I write here as The Heritage Tourist

This example will demonstrate how content does not always cross over between platforms on a one-to-one as was demonstrated above between some on my lenses and my articles.

My audience as 'The Heritage Tourist' is much more specific - the readers are all genealogist, ranging from hobbyist to professional. Therefore, the content I want to use here must be confined to what will work for them.

From above, you may have noted I wrote about Southern Utah on a lens but not yet in an article. However, I have already submitted a Southern Utah article to be published for my monthly column in the July edition of 'The In-Depth Genealogist.'

This image is for use by approved contributors to The In-Depth Genealogist. I have permission to use it in this setting because its appearance here promotes this new "digi-mag." If you will click on the image, you will go to the website where you can sign up for a free subscription. I hope you do. Thanks! ;-)

Read a great family relationship story today

If you have not read it yet, it is new to you. Try it, today; print or kindle editions.

Aids awareness and domestic violence issues are sub-themes in this story of siblings seeking their proper place in their families.

Back to the Homeplace
Back to the Homeplace
Like stories about family relationships? This is the one for you! ;-)

Which of these are you most likely to read regularly? - Not really a fair question, but I want to get you involved here, anyway

Capital Reef from Top Ten NHAs
Capital Reef from Top Ten NHAs

In your response, you may want to suggest other writing platforms I should consider writing for - especially if you are writing there - OK? Thanks! ;-)

Which do you read?

Which of these writing platforms are you most likely to read regularly?

See results

I write multiple blogs - I'll just share four here

Currently, there is only a small correlation between my blogs and the other three writing platforms above - however, the concepts of heritage tourism came out of the work I did in the Kansas Flint Hills. That was my first blog, the fourth one, below, and I still write on it occasionally. Blogs always change over time. It will be interesting to see what the future holds! ;-)

Denali - Mount McKinley in Alaska
Denali - Mount McKinley in Alaska

AND, I re-purposed the content again, here.

This is a 'How To' lens based on the past content!

Thank you, in advance, for leaving a comment, responding to the Duel Debate and the Poll, and Squid-liking and Facebook-liking this lens! ;-)

We talked about Alaska and Wyoming above - Which would you most like to visit next?

Which state would you like to visit next, and why?

If you didn't do so above, I'd love to hear your suggestions for additional writing platforms I might expand to. If I like them, I'll add them here - maybe even remember to give you credit for mentioning it! Thanks, in advance! ;-)


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