Apartment Party: 5 Tips To Jumpstarting Your Resident Event
Before delving too far, if you are looking for apartment party ideas from a resident’s point of view, this probably isn’t the place for you. This article provides tips for apartment managers who are planning an apartment party at their community.
Understand Your Goals: If you are having an apartment party just because you think you should, you are completely wasting your money. Unfortunately, that is probably why 75% of communities even bother – their boss told them they should. What they seem to forget is that an apartment party is a fantastic vehicle to establish a sense of community, increase resident referrals, and give back to the community!
Get The Word Out: Don’t just list your apartment party once in your newsletter and hope for a great turn-out. People need to be reminded, and sometimes convinced that your party is a great place to be! So make sure to use several different channels to reach your residents, such as your Facebook Fan Page, your Twitter account, email blasts, door hangers, and of course, word of mouth!
Make Your Apartment Party Actually… Well… Fun! When a community plans an apartment party just because they have it on their to-do list, it often turns into a giant dud. So make sure to take the time to actually think about different sub-events within the party, and entertaining elements that will keep things going! I bet every person reading this article has been to a party where all the residents were quietly eating their free food until they had the opportunity to escape to the freedom of their apartment. Don’t be that party.
Track Your Results: In an industry where we are woefully behind in tracking success and customer behavior, we really have to step it up, especially when analyzing an event that can easily cost a couple thousand dollars. How many residents showed up? What goals did you set for the party and did you achieve those goals? Did the residents actually have fun? If you don’t assess your parties, you will be doomed to pitiful events forever.
Share With the World! Once an event has been done, many communities completely forget about it. Which makes sense since they just view it as a “to do” item. They scratch it off and move on to different things. But this is the time where you shouldn’t waste what you just created! Take plenty of pictures and videos, and share them on your website, on your Facebook Fan Page, on a photo album for the clubhouse… Make sure the event gets remembered long after it has finished!
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