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Creative Marketing Strategy Supports West Chelsea Community

Updated on September 10, 2010

A new construction building showcases its artful design

Sporting their creative side developers for +aRt, a new condominium development in the heart of West Chelsea’s art district, have partnered with two organizations to attract the local art crowd.

Joining efforts with Chashama, an organization that transforms donated retail storefronts in New York City into art exhibitions, and Cannery Works, a non-profit arts catalyst which supports debut projects, Ekstein Development custom-fit its retail space, including installation of lighting and other features.

The 13-story new construction building is being sold by Halstead Property Development Marketing and will feature 91 artfully designed 3-bedroom condominiums when construction is completed in September 2010. The units will range from $490,000 to $2.3 million and vary from 445 to 1,570 square feet.

The +aRt partnership is an effort to attract potential buyers in a creative way and provide a new exciting exhibit to neighbors and the greater art community, according to Stephen Kliegerman, the Executive Director of Halstead Property Development Marketing.

“The ultimate goal of partnering with Chashama and Cannery works is to support the arts and to connect with the large board of influential and well-to-do patrons that Chashama has, which will bring exposure and awareness to the building and the community,” said Kliegerman.

About 1,800 square feet of ground floor retail space was donated to Chashama for the display.

“We were thrilled to receive the donated retail space at +aRt and are pleased to work with Cannery Works,” said Anita Durst, founder and president of Chashama. “This presents a great opportunity for the artist to reach a wider audience.”

The exhibition will be a two-part series, opening to the public on Sept. 16 and will run until Oct. 8. It will begin with Jason Covert’s CARNIVORA, which is all inspired by newly translated myth fragments from a Proto-Eskimo culture discovered north of Siorapaluk, Greenland in 2004.

Located at +aRt’s retail space at 540 West 28th Street between 10th and 11th avenues, the exhibit will be run 11 a.m. until 6 p.m. and Jason Covert will be available for appointments during this time.

A second exhibit will open at +aRt on Oct. 22.

“As a continued sales effort we expect to continue to support the neighborhood and its artists with these exhibits, even after it is sold,” said Kliegerman.


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