Let's Pizza: Distributor of Automatic "Real Pizza"

For the Italians the "true pizza" is cooked and eaten on the spot, not surprising therefore that an Italian, Claudio Torghele, have invented Let's Pizza, the first and only automatic "real pizza".

Unlike similar dispensers that pre-heat frozen pizza, as for example the WonderPizza, Let's Pizza churning in just three minutes a pizza from the individual ingredients.

The machine mixes the flour with water, smoothing the dough, add tomato, mozzarella and other fresh ingredients, and cooks the pizza and serve on a cardboard box.

Let's Pizza was meant to be installed in the typical places where there are vending machines, such as shopping malls, train stations, airports and why not also in the slots at coffee break in the office.

If you already have watering in your mouth, you should know that you need to introduce in the machine € 3.50 to make a pizza churning.

Let’s Pizza™ removes the hassle of waiting in line at a restaurant and obliterates the notion of operating hours by allowing you to craft your own gourmet pizza, anytime, anywhere, at your convenience. Our innovative vending machine, the first of its kind, mixes a fresh batch of dough from water and flour with each order, lets you choose your favorite veggie or meat toppings, and delivers a piping hot pizza in a neat to-go cardboard box - all under 3 minutes!

Yay Food Technologies Ltd (owner of Let’s Pizza™ ) is a pioneering Food-Tech start-up working on quality food preparation and distribution through cutting edge, innovative systems. As more and more consumers worldwide are moving towards healthier, fresher, organic foods, the vending ecosystem is striving to keep up and accommodate ever-changing tastes to secure its market position. Yay Food Technologies Ltd. aims to establish itself as a competitive player in this in-demand market by designing and developing a brand new generation of S.M.A.R.T systems (Self Monitoring Analysis and Reporting Tech) for the preparation and distribution of delicious, top quality, fresh food. Our highly skilled team is connected to a network of research institutes, engineering universities, high-tech firms, organic agri-food businesses and large international food companies. Our subsidiary Cibo Labs, based in Bolzano, Italy, is focused on product R&D, sales and distribution of Let’s Pizza™ machines, and developing the supply chain of ingredients. It is situated in the Nature of Innovation Techpark Südtirol where companies, researchers and students work side-by-side to evolve, innovate and develop exciting technologies.

boh ... certainly we have to wait that arrive on the strret, then we'll see ...

For the moment I enjoy the pizza in pizzeria ... ah ah ah ...
However check out the video ... is a great thing

A marketing strategy will be designed around Let’s Pizza™ strengths, capitalizing on its technological innovation and boundless market potential. The campaign will target traditional media, social media, and the web - the last two being the pillars of Yay Food Technologies Ltd “viral strategy” to boost product awareness. To promote our product, Yay Food Technologies Ltd will participate in the best international trade shows in order to engage with innovation-loving journalists and bloggers. We will also organise an international road show to present our machines to the biggest and most influential players in the food industry. To sell Let’s Pizza™, a commercial team composed of internationally recognised F&B sales managers will contact the top international catering and vending companies, as well as leading convenience store chains.

Factors such as a growing urban population, increased youth population, rapidly growing pizza market and the popularity of pizza franchise ownership are expected to further drive the market. A few notable trends include an accelerating online pizza delivery industry, pizza vending machines, a demand for frozen pizza, increased customer preference for gluten-free pizza, and a growing adoption of social media advertising tools. Due to the Covid-19 pandemic and its impact, there has been a huge demand, globally, for Home Delivery and Take Away (HDTA) pizza businesses. Further, the expansion of pizza chains in populous economies (such as China, Russia, India, the U.S., etc.) would be key for supporting market growth. Currently, the fastest growing regional market is Europe, owing to a rising demand for frozen and gluten-free pizza in Scandinavia, an increased penetration of online pizza delivery companies in France, and a growing adoption of multiple sales channels by domestic pizza outlets.

ROVERETO, Italy — Is Europe bringing back the automat? Claudio Torghele hopes so.

Over the last decade, Mr. Torghele, 56, an entrepreneur in this northern Italian city who first made money selling pasta in California, has developed a vending machine that cooks pizza.

The machine does not just slip a frozen pizza into a microwave.

It actually whips up flour, water, tomato sauce and fresh ingredients to produce a piping hot pizza in about three minutes.http://www.nytimes.com/2009/03/14/business/worldbusiness/14vend.html?_r=2