ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

Tips On Writing Good Direct Response Radio Ads

Updated on September 12, 2007

Secret Keys To Creating Great Direct Response Radio Ads

Direct response radio ads only come about from using time tested and proven strategies. There is no mystery, and it’s not about luck. You want to be sure that you consider who your customers are, what the company is offering, and also who the competitors are. By brainstorming, you start the creative process. You start to think about all the alternatives. Then, you narrow down all of the alternatives into a shorter list that you think could produce the best results.

In direct response advertising, you also want to remember to test. Testing is important. Without testing, you could be losing money, and lot’s of it. How do you determine if your direct response radio ad campaign is successful? Profits. Awards and certifications or popularity don’t mean a thing, if your bank account is ZERO. Your profits determine how successful your direct response ads are.

Ask yourself this question; Does the advertisement elicit response that comes in the form of cost per lead and the cost per order and does that, then result in that customer or business acquiring the most profits?

Contrary to what you may believe, great direct response radio ads are not made of the best voiceover talent. This is what most people believe that will sell the most. From testing, it has been proven over and over again, that a call to action yields the best results. Yes, production value can enhance your direct response radio ad. Yes, you should try your best to use a good product value set up, but sometimes production value can also distract from the message. Don’t make it too perfect. It will bore your listeners.

Production value should add to the message, not the other way around.

Another point to great direct response radio ads is to make your offer unique. If you’re like the thousands of other companies offering the same old stuff, people won’t have a reason to buy. Be creative, but be clear.

Lastly, make sure you give the listener an answer to the “what’s in it for me?” question. Ads, no matter if they are direct response radio or in print, have to answer that question. If they fail to answer the question, they will fail to get the profits. If you use those 60 seconds of radio air time in any other way, you are just wasting, time, energy and money.

Anthony Coyne

Direct Response Copywriter

Comments

    0 of 8192 characters used
    Post Comment

    • profile image

      Direct Response Advertising 

      8 years ago

      How do you do testing on radio ads? A/b-style for response? I know that it would be hard to measure the real effectiveness of a live ad, since people aren't going to necessarily respond right away.

    • profile image

      Online Supplies 

      10 years ago

      www.online-supplies.com.au

    working

    This website uses cookies

    As a user in the EEA, your approval is needed on a few things. To provide a better website experience, hubpages.com uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

    For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at: https://hubpages.com/privacy-policy#gdpr

    Show Details
    Necessary
    HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
    LoginThis is necessary to sign in to the HubPages Service.
    Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
    AkismetThis is used to detect comment spam. (Privacy Policy)
    HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
    HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
    Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
    CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
    Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the googleapis.com or gstatic.com domains, for performance and efficiency reasons. (Privacy Policy)
    Features
    Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
    Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
    Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
    Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
    Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
    VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
    PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
    Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
    MavenThis supports the Maven widget and search functionality. (Privacy Policy)
    Marketing
    Google AdSenseThis is an ad network. (Privacy Policy)
    Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
    Index ExchangeThis is an ad network. (Privacy Policy)
    SovrnThis is an ad network. (Privacy Policy)
    Facebook AdsThis is an ad network. (Privacy Policy)
    Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
    AppNexusThis is an ad network. (Privacy Policy)
    OpenxThis is an ad network. (Privacy Policy)
    Rubicon ProjectThis is an ad network. (Privacy Policy)
    TripleLiftThis is an ad network. (Privacy Policy)
    Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
    Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
    Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
    Statistics
    Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
    ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
    Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)