ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

What the Heck is Affiliate Marketing?

Updated on April 12, 2008

Let me explain...

Okay... so I had two... not just one, but TWO phone calls today from people who thought they were interested in affiliate marketing only to discover that they had no idea what affiliate marketing actually entails!!!

Naturally, these were not the first two conversations I've had over the past five years where someone doesn't understand exactly what affiliate marketing might be. Not even the first time someone has called raring to get involved... until they realized they had to actually DO something if their desire is to "make money from home". In fact, it's because the conversations are so frequent that it occurs to me there simply isn't enough information available about the basics. That's where I come in...

Yes indeedy... in addition to being an author, editor, mom, grandma, Early Childhood professional, Administrative Assistant and loyal friend... I AM a MARKETER. Specifically, a network marketer and an affiliate marketer. And I remember a day when I was clueless about all this 'marketing' stuff. So I hope to clear a few things up right here and now!

Affiliate Marketing is...

It's really quite simple...

An Affiliate Marketer is a middleman (or woman, as the case may be) who connects the merchant... with the consumer. And a great deal of affiliate marketing happens on the Internet, making it a wonderful way to make money from your computer... wherever your computer is located!

It's very attractive to many people because they so often hear about the advantages in the form of what it does NOT entail and the things you do NOT have to get involved with. Here's an example of a list you are likely to see:

  • No selling
  • No inventory
  • No major expenses
  • No customer support
  • No returns
  • No refunds
  • No shipping
  • No product creation

I've even seen websites that claim... (absurdly) No NOTHING!

Okay...okay... ENOUGH!

While those things listed are true enough, and they are very wonderful aspects of affiliate marketing, they do absolutely no good in terms of letting people know what IS entailed in Affiliate Marketing.

Here's the Good News/Bad News folks...

You have to be willing to spend some time MARKETING the products and/or services the merchant provides! In other words, it's your job to educate and direct the consumer to a product or service. When you do that successfully you will then receive a percentage of the sale from the merchant.

Ahhhh... I see the lightbulb flashing. That's right, this begs the question... How do we get the consumer to our educational information?

That, in a nutshell, is the task before you as an affiliate marketer. And if it were a simple, "Gosh... you don't really have to do anything" deal then why would any merchant be willing to pay you a percentage?

For heavens sake think about it. If it were simply a matter of slapping up a URL here or there don't you think they could take a couple of minutes and keep all the profit for themselves?

So yes, it takes a bit of work and time but the good news is that it is possible to earn a lot of money from that bit of time and work, you have virtually unlimited income potential in front of you... and it can be done with little to no overhead for you as there is a lot of training and tools available all over the 'Net.

Much of the training and many of the tools are available at no cost at all. I highly recommend starting by going to Google and searching for blogs about affiliate marketing.

And be warned -- there will be an amazing number of people willing to share information at a cost. Some of this information is well worth the price... and much is not even worth your time reading.

I am proof that you can wean yourself from your 'Full Time Job' to supporting yourself online and doing it truly on a shoestring budget. And because of the time it took to learn the many elements and sort them into some sort of system that produced measurable money results... I don't recommend it to everyone.

There are simply so many elements that come into play, for instance you want to ask yourself how familiar you are with any of the following:

  • building a simple website
  • building a simple webpage
  • interacting in forums
  • having an opt-in list
  • PPC
  • article marketing
  • blog marketing
  • email marketing
  • social marketing and bookmarking
  • pinging
  • SEO
  • redirecting links
  • installing simple scripts on your web host

And more. If this list leaves your head spinning then you have a bit of education ahead of you. Please don't be discouraged... it really can all be like a very fun game! And a quality training system like Affiliate Classroom or Wealthy Affiliates can speed up your learning curve immeasurably. I know it would have saved me years!

Here's the bottom line...

Affiliate marketing can be moderately profitable or immensely profitable. You start by selecting a product you would like to be affiliated with... something that really jazzes you is best and there are many dozens of things to choose from...but you won't make a dime if you don't give it the time and energy to connect with the consumer and introduce them to your merchant! Anyone really can do it... as long as they have the time, the tools and a system! Have FUN!

Any questions?

working

This website uses cookies

As a user in the EEA, your approval is needed on a few things. To provide a better website experience, hubpages.com uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at: https://corp.maven.io/privacy-policy

Show Details
Necessary
HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
LoginThis is necessary to sign in to the HubPages Service.
Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
AkismetThis is used to detect comment spam. (Privacy Policy)
HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the googleapis.com or gstatic.com domains, for performance and efficiency reasons. (Privacy Policy)
Features
Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
MavenThis supports the Maven widget and search functionality. (Privacy Policy)
Marketing
Google AdSenseThis is an ad network. (Privacy Policy)
Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
Index ExchangeThis is an ad network. (Privacy Policy)
SovrnThis is an ad network. (Privacy Policy)
Facebook AdsThis is an ad network. (Privacy Policy)
Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
AppNexusThis is an ad network. (Privacy Policy)
OpenxThis is an ad network. (Privacy Policy)
Rubicon ProjectThis is an ad network. (Privacy Policy)
TripleLiftThis is an ad network. (Privacy Policy)
Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
Statistics
Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)
ClickscoThis is a data management platform studying reader behavior (Privacy Policy)