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Why so many fail in Network Marketing

Updated on September 21, 2008

What it takes to succeed


Why do you think so many people fail in network marketing? Of course, there can be several reasons ranging from little effort on their part to lack of training or a less than satisfying compensation plan. However, many people who enter into the world of network marketing do so with monetary visions as their main focus. After all, that's why you start a business, right?

But there is a key to making network marketing work for you that many seem to overlook in the training process or maybe they aren't taught this aspect from their coaches. Many times, they are taught that it is a sales business and it is all about numbers. While it is true that the more people you have contact with, the more you will grow your business, it isn't necessarily about the recruiting or selling.

If you are speaking with a prospect with what they can do for your business in mind then you are less likely to make a sale or recruit that prospect. This business is a people business. It is about what you can do for others, rather than what others can do for you. If you are focused solely on personal gain from someone, they can detect that quickly. The key is to listen carefully to the prospect and what their needs and goals are. Try to figure out how you can help them be successful in their own business, not how they can help you succeed in yours.

I believe that this is what sets this industry apart from any others. Most businesses simply look at the bottom line, use you up until you are of no use to them anymore and then replace you with a fresh hand that they can use. In this industry, it should be your goal to help as many people as you can to succeed themselves. Teach them all that you can and also, learn from them as well. We all have something to teach to others.

When I first became involved with network marketing, I thought it was all about the numbers. Recruit, recruit, recruit. And so I did. I built a really good number in my downline. What I failed to see in the beginning was that I was not focused on their needs but on how many I could recruit. Recruiting is useless if you don't train them to be successful. They may join but they will just sit there if they aren't properly trained.

Once I realized this and changed my focus to simply have a goal to help as many people as I possibly could to be succesful, my business as well as my whole life changed for the better. It wasn't hard for me to do since I have always loved helping others. I simply ask myself every time I am speaking with a prospect what it is that I can do to help them reach their goals. You have to know their goals and figure out a plan to help them reach those goals and become successful.

Zig Ziglar says "If you help enough people get what they want then you will also get what you want". I have learned that this is very true. The feeling that you get when you help others is worth far more than monetary gain. The fact that you are building relationships that also help your business is just an extra perk along the way.

Now, when I speak with a prospect and they ask me what I get out of helping them, I simply tell them that I get far more than money can buy. I get a feeling of helping someone, I build a relationship and in most cases, get a close friend in the process. That, in itself, is a priceless gift!

© 2007 Bonnie N. Ramsey

Bonnie Ramsey

Diamnond Team Leader


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    • discoverneil profile image


      8 years ago from Phila, PA

      This is a very informative post Bonnie and you are absolutely on the money! So many people get involved in network marketing with the illusion that 50 customers and a team of 10 will win the game. Certainly not going to be the case if you don't coach and develop your team to duplicate your efforts, or reach out to your customers and thank them for their business. Now with the internet and social media, the sky is limitless! What use to be exhausting for network marketers, is now effortless, and getting past yoru No’s to your Yes’s is a breeze.

      Thanks a lot,

      Neil Butler

    • Rotney profile image


      9 years ago from Northwest Oregon

      Hi Bonnie,

      Great job. Flows nicely. Makes the point.

      So many, as you state, are focused on what they want and need. But, it's all in building a friendship. I've meet many wonderful people in Social Networks. All are not interested in another business, yet we interact, learn from each other, and come to understand that this world has great people. You're one.

      Thanks for sharing.

      Jerry (Rotney)

    • conrack50 profile image


      10 years ago

      I just found this hub and am so excited.

      I belong to the same company & now have even more great info. to learn how to really work my products "the right way". Thanks Bonnie!!

      Connie Lou Barnes

    • Bonnie Ramsey profile imageAUTHOR

      Bonnie Ramsey 

      10 years ago from United States


      Thanks so much for the comments. I think the main problem is that many companies don't teach this aspect. They teach sales and numbers. Once the companies start training their members with these goals as our company does, they will begin to see more and more people succeeding which would benefit the company as well. I was taught the sales and numbers way for many years and of course, that didn't produce the success I wanted. Once I found the right company that taught these principles and I applied them, my business began to build before I realized it. I guess Zig is right. You can have anything that you want if you just help enough people get what they want. Much success to all!


    • profile image


      10 years ago

      This is an excellent hub - I wish all network marketers would read it. My own break-through came when I realised that is wasn't about the money which is funny as I now earn more money than I could ever have imagned. But like you say, now the money is nothing compared with the cards, flowers and gifts I receive from so many people across the world thanking me for my help.

      The key is to try to help people whether or not they are going to join your business or buy your product - take the long view rather than just go for short term profits as these are nearly always unsustainable.

      Regards, Louisa


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