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Try Before You Buy - Internet Marketing Software etc.

Updated on March 8, 2008

Try Before You Buy - Internet Marketing Software etc.

Have you ever purchased software or an e-book and regretted spending the money? I know I have... many times!

Wouldn't it be great if you had the opportunity to "Try before you buy"?

Does that sound fair to you?

Many internet marketers and entrepeneurs have woken up to the fact that potential customers (or people in general for that matter) are now more cautious than ever. This is as compared with the earlier days of the internet.

People have been burnt and they will not forget in a hurry. Just like a virus, they tell all their friends who tell their friends about their bad experiences.

The purchase of worthless e-books, software and training courses has essentially pushed internet marketers toward another avenue of gaining the trust of potential customers. This is where the vendor presents an offer to trial a course or software to the potential customer. It is with the view of giving the person an insight into this product or service. They can then assess whether it is right for them or not.

You may have noticed that these trials are around more and more these days. Give the potential customer an opportunity to evaluate your product or service. Show them trust and they will, in most cases reciprocate it back.

Trust is the key. Important: Vendor must give first. Potential customer may then convert to a customer for life and may just give back to the vendor many times over.

Matt Bsat


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