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10 Ways To Find Winning Niche Ideas

Updated on April 6, 2013

4 Tips To Get Ideas Flowing

1. Make A List Of Topics

A good place to start looking niche ideas is analyzing your personal interests, fears & passions. Brainstorm and make a list of topics, or keywords, that interest you. Feel free to include anything & everything on the list. Topics that you are passionate about, skills you excel at, hobbies, fears or problems are all topic sub-sets you could add. Try to set a minimum of at least 20 items so you have a solid base to start with.

Set a minimum number of items for each of the categories (passions, fears,etc.) & dig deep till you reach your quota. For example, you could set a minimum of five each. That would be five passions & hobbies, 5 skills, 5 fears, and 5 problems/solutions & 5 topics you would like to learn about.

2. Step outside your normal Routine - Get Out of the Office

I get out of the house or office & have a change of scenery. Go to a coffee shop, book store, library, park, beach, university, plaza, museum or bistro. Go somewhere different to encourage creativity and open thinking. People watching is a great way to get outside your comfort zone and considering new and possibly profitable niche ideas. This might be hard if you are working on your online venture at night, but even just getting outside on the porch or the backyard to help get your mind out of a rut.

3. Listen to People - Ask Around

Talk to your friends and colleagues, family, kids and clients. Ask them what kind of site they wish they could find & what kind of information they are interested in. What products or manuals would be useful to them? Passions, hobbies, problems & worries are all topics that could be narrowed down into a very successful topic for your new niche site.

4. Be a Scrooge, then Make a Note of Things That Bother You

Make a list of things that make you angry, or irritate you. If they bother you, chances are other people share the feeling. If you discover that an irritation or problem of yours is common, and not commonly addressed, then be the one to make it happen! Come up with possible solutions to the problem or issue & create a website around what you learned or think might work. Another approach could be a site dedicated to venting, although this might best be served by a niche blog or a forum-style site with user generated content. For a great example of a venting sites check out &, both are a bit disturbing, but very addictive.

6 Places To Look For Ideas & Narrow Down Niche Ideas

1. Use the News to Watch for User Trends

Watch the daily news & make a note of possible up coming trends. Major crimes, tragedies, up and coming artists and sensations bring with them user reactions, what do you think the reaction will be? Watch out for anything unusual and try to predict or imagine the public’s reaction. If there was a tragic home fire, then many families will probably be interested in looking up fire safety, how to detect hazards, are there professionals you can hire to make sure your home isn't in danger of fire? Sinkholes, a rare illness, pollution related issues & bazaar deaths are all examples of things that could easily turn into a user search trend. While this could be construed as capitalizing on pain, is it really so if you are helping people find the answers they need & possibly preventing more tragedies?

2. Use E bay's 'What's Hot' Report to Check out User Trends

Browse through popular items on eBay for fresh niche website ideas. The ‘What’s Hot’ report is perfect to get a feel for the trends of the moment, what toys & gadgets are hot or not. What are people looking for, what they are interested in buying. This can generate some great ideas. For example, if you see that people are buying up a lot of old film cameras, a site on how to develop your own film, or build a dark room might be a hit.

3. Amazon's "Look Inside" Feature to Narrow Down Larger Topics

Look through the Amazon Book store for niche website ideas. Browse book titles, magazines and items for ideas. A good place to start is with topics that interest you. If you are interested in self-improvement or aquariums, search for it in the books section. Once you find some that interest you use amazons live view feature to browse the index for inspiration. Looking through the index of the books could help narrow down a large general topic to a specific niche. Write down as many ideas as you can for keyword research later on.

4. Google Trends – Hot searches Section

Google Trends is one part of the Google network that is terribly under utilized, and can be a fountain of information when brainstorming for ideas. This site provides minuet-by-minuet information on the top trending searches. A little digging could get your creative juices flowing and thinking on par with your potential users!

5. Use Twitter to Target Real-Time Trends

Twitter is a great way tool to find niche website ideas that fall in line with real time trends. offers real-time trend information organized by interest & popularity. Search for and follow people who share your interests & listen to them. Become a part of the conversation. If you like gardening or a certain breed of dog, or carpentry, or golf use the search field and find people who share your interests! Use this as brainstorming tool, ask question & interact with your group, but most of all, listen & make note of what might be missing, what people might be interested in.

6. Use AdWords Keyword Tool To Narrow Down Ideas

Although this is generally a keyword research tool, it can also help you narrow down a very general topic into a profitable niche. Let’s imagine, for example, that you are into dog training. Using the keyword suggestion tool it will show you a long list of keywords related to dog training; narrowed to different aspects of training, methods of training or training different specific breeds. This can help immensely, especially if you already know what the general topic is, but don’t have a specific niche selected yet. An added advantage is that you will also be able to see if the niche is popular enough to generate a good amount of traffic.


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    • NicheWebsite101 profile image

      Pandita Seaman 4 years ago from USA

      Thank you Sarah & David, just getting started and loving it so far! :-)

    • profile image

      Sarra Garrett 4 years ago

      Voted up and useful! Welcome to Hub Pages.

    • davidlivermore profile image

      David Livermore 4 years ago from Bakersfield, California, United States

      Nice tips that I know most bloggers need to read if they want to be successful. Voted up and useful.