ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

Whole Life Insurance Fees and Their Impact on a Policy's Cash Value

Updated on November 12, 2018
kevinwenke profile image

I am a Certified Financial Planner™, Chartered Life Insurance Underwriter and Accountant.

What do life insurance agents make when they sell you a policy?

The fees paid to agents on the placement of cash value life insurance vary from policy to policy. There are fees in the first year that can range from 8% of the target premium all the way to 120% of the target premium. There are also renewal fees paid on future premium payments that can be anywhere from 2% to 15%.

Here is a general break down of the fees paid to a life insurance agent for the various types of life insurance policies:

  1. Modified Endowment Contract (MEC) - A MEC is a type of life insurance contract where the policy owner will re-position a large amount of cash with the insurance company for a future benefit. The word "endow" means to provide with a permanent source of assets. Therefore, an individual that establishes a MEC is endowing the policy with a permanent source of capital to ensure the desired death benefit in the future.The commissions paid on this form of life insurance contract can be as low as 8% of the premium. There are tax implication for borrowing or withdrawing money from this type of life insurance policy that an agent would need to explains.However, per dollar of premium, a MEC is typically the lowest commissioned life insurance product.
  2. Whole Life Insurance - The commissions paid on the sale of whole life is anywhere from 55-100% of the premium. A policy that has this type of commission structure typically is not designed primarily as a cash accumulation vehicle. Instead, it is designed to provide the most amount of permanent life insurance death benefit with the least amount of premium. Over time, there will be cash value in a whole life insurance contract and the policy owner can withdraw or borrow against the policy.
  3. Whole Life "Paid-Up Additions" (PUA) - A PUA is additional premium the owner of a whole life insurance policy can make to increase the cash value of it faster. The PUAs can be added to the original policy design or they may be additions to participating whole life contracts who pay policy owners dividends. The commissions of PUAs is 3-5% of the premium. Some companies only pay commissions on the PUAs of planned premiums and not on the additional contribution made to the policy as a result of the dividends. For whole life policies that are being taken out which have the goal of first accumulating cash value, PUAs can be added to the policy up to a limit before the policy becomes a MEC. this will reduce the total commission of the policy both in the first year and in renewals but it will reduce the initial life insurance death benefit.
  4. Universal Life Target Commissions - The commissions on what is known as the "target premium" of universal life insurance is anywhere from 80-120% of the first year premiums. Target premiums are typically the minimum amount of premium needed to ensure that the life insurance policy will have the desired death benefit in the future.
  5. Universal Life Excess Premium Commissions - Like whole life's PUAs, universal life insurance policy owners can contribute additional premiums to the policy in order to increase cash value faster. These additional premiums will earn the agent selling the policy 3-4% of additional compensation.
  6. Universal Life Renewal Commissions - The renewal commissions of universal life are 3-4% of the amount contributed to the policy each year.
  7. Term Life Insurance Commissions - The commissions on various term life insurance policies are anywhere from 80% to 150% of the first years premium. Almost all term life insurance policies do not have renewal commissions associated with them anymore. Term life insurance provides the maximum amount of death benefit for a certain period (term) of time however, they do not have cash value. (Note: Just because term life insurance doesn't have a cash value does not mean they have no value while they are in force. The IRS does assign a value to the premiums paid toward a term policy that is important to understand is various estate planning and retirement planning situation.)

Just about all fee-based financial planners and financial advisors recommend that investors create short term (under 5 years) Medium term (5-15 years) and long term (over 15 years) investment strategies.

Cash value life insurance is not an appropriate for short or medium term savings strategy but when used as a long term strategy, it works well.

Let's look at the how the commissions paid to agents impacts the long term performance of the equity inside a cash value policy and compare it to an alternative strategy.

Figure A: Cash Value "Hook"

The Accumulation of Cash Value Life Insurance forms "a hook."
The Accumulation of Cash Value Life Insurance forms "a hook."

Cash value life insurance commision to agents.

Cash value life insurance has a large percentage of the first years premium going to pay commissions to the selling life insurance agent.

Therefore the investment return is negative in the first few years as that money is not credited to the contract. The return of the policy increase over time as more premiums are paid into it. This forms a "hook" which I have illustrated in Figure A.

In the first year of this policy, the rate of return on this 10-pay whole life is illustrated to be approximately negative 90%! The loss a typical policy experiences it's first year is used by opponents of the product to suggest that it should be avoided all together.

However, as you can see from the hook, after the first year commissions are paid, the return in the cash value of the policy accelerates making up for these losses. The rate of return increases on the policy as more time passes and more premiums are added so that these early losses are recaptured. Eventually, the internal rate of return of a typical cash value life insurance policy will resemble that of a traditional fixed income portfolio.

In the 10-year whole life policy I've illustrated in Figure A, the policy breaks even in 8th year and eventually reaches an illustrated compounded annual return of 4% by year 20 of the policy (peaking at 4.6% by year 30). This projected rates of return is after all fees associated with providing the policy owner with a life insurance death benefit of $255,641.

The rate of return in the illustration is based on the assumed dividend of the policy. Life insurance dividends are not guaranteed. They are based on the excess premium the company received from their policy owner to provide the contracted benefits. When a life insurance company takes in more premium than was needed to pay claims, they have a surplus (ie - a profit) and return those surpluses to the policy owners. For information on what affects dividend returns of a whole life policy click here.

Premium vs. Cash Value increase in 10-Pay Whole Life Policy.
Premium vs. Cash Value increase in 10-Pay Whole Life Policy.

Does Life Insurance Have a Good Rate of Return?

In 2017, a whole life insurance illustration on a healthy non-smoker will illustrate an internal rate of return somewhere between 3-5.6%.

Opponents of cash value life insurance such as fee-based advisors who impose what I call "on-going commissions" against their clients portfolios are quick to point out that the 30-year return of the stock market (as measured by the S&P 500 between 1987-2016) was around11%.

Assuming that the stock market will average the same rate of return over the next 30 years as it did between 1987-2016, the same $10,000 premium for 10 years allocated to stocks would grow to $1.4 Million Dollars (versus $470,744 in the whole life contract.)

This is a difference of almost $1,000,000! BUT.......

Fee-based investment advisors tend to move their clients out of the stock market as they get older and into fixed income investments like bonds which are exactly what life insurance company invests in for their policies returns.

The reason investment advisors move their clients out of stocks and into bonds as they near retirement is because stocks tend to be much more volatile than fixed income. An investor closer to retirement can not afford to experience that "roller coaster" feeling or the potential heavy investment losses stocks can experience.

In the period between 1984 to 2012, bonds have had a tremendous bull market. Interest rates have fallen during this time allowing those who invested directly into bonds to experience significant appreciation from their holdings. The problem for investors who are allocated into bonds today is that they could experience a loss of principle if interest rates increase.

By planning on using the cash value of a life insurance portfolio to reduce the overall volatility ones portfolio as they near retirement eliminates the potential for principle as insurance contracts have minimal guaranteed rates of return no investment has.

Table 1 shows the historical returns of Stocks, bonds, whole life insurance and a mixture of stocks and bonds without the burden of fees.

Table 1 - Performance of Various Assets between 1984-2013

30 Year Average
Best Year (return)
Worst Year (return)
$100,000 Over 30 Years Became?
Whole Life
1985,1986 (10.75%)
2013 (3.75%)
Barclay Bond Index
1985 (22.13%)
1994 (-2.97%)
S&P 500 (w/dividends)
1995 (38.02%)
2008 (-37.22%)
50% Stocks and Bonds
1995 (22.02%)
2009 (-19.03%)

Whole Life based on Guardian Life Insurance Company Dividend Payout less a reduction of 2.5% for Cost of Insurance. Rates of Return for Stocks, Bonds and 50/50 Allocation assume no fees or taxes. Past Performance does not guarantee future results.

The Commissions of Cash Value Life Insurance and Their Effect the Long Term Gains of the Policy

Table 1 also shows the historical long-term gains of whole life insurance. Though the performance of this asset class has been lower than owning bonds directly from 1984-2013, bond holders have experienced an appreciation in their bond investments as interest rates have decreased during this period. If and when interest rates do rise, those investing directly in bonds can expect to experience losses in their portfolios instead. These gains and losses are a result of what is know as an inverse correlation between interest rates and bond prices.

The commissions paid to agents who sell cash value life insurance do reduce the equity in the policy for several years. However, cash value life insurance has performed in line with the yield of a diversified bond portfolio yield while also providing the benefits only a life insurance policy can over the long term.

Cash value life insurance is the only asset class that did not lose money due to investment losses in Table 1. As a matter of fact, cash value life insurance is the only asset class other than holding cash directly that is contractually guaranteed not to have a loss of principle because of investment losses. Each policy has a minimum guaranteed rate of return.

The important questions to ask are: How can an investor use this product to their advantage? How can an investor with a long term time frame use cash value life insurance and overcome the lower return associated with owning it compared to investing in stocks? How can investors do this in a simple fashion so they don't need to rely on fee based planners or pay the ongoing commissions they levy on that portion of their investment portfolio?

Nobody "needs" cash value life insurance. However, when a product can help them accomplish more with their money than any other alternative, people will want to buy it.

The perceived low "investment returns" of cash value life insurance isn't a reason to avoid the product.

The Benefits of Cash Value Life Insurance


    0 of 8192 characters used
    Post Comment
    • profile image

      Jeremy Roof 

      4 years ago

      Whole life insurance is just sold by salesman looking to make money. Whole life is expensive. If you need life insurance, you are better off buying term life insurance. I bought 3,000,000 term policy for about $200 a month. The same whole life policy would have cost me $3,000 a month! That is crazy!


    This website uses cookies

    As a user in the EEA, your approval is needed on a few things. To provide a better website experience, uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

    For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at:

    Show Details
    HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
    LoginThis is necessary to sign in to the HubPages Service.
    Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
    AkismetThis is used to detect comment spam. (Privacy Policy)
    HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
    HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
    Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
    CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
    Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the or domains, for performance and efficiency reasons. (Privacy Policy)
    Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
    Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
    Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
    Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
    Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
    VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
    PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
    Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
    MavenThis supports the Maven widget and search functionality. (Privacy Policy)
    Google AdSenseThis is an ad network. (Privacy Policy)
    Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
    Index ExchangeThis is an ad network. (Privacy Policy)
    SovrnThis is an ad network. (Privacy Policy)
    Facebook AdsThis is an ad network. (Privacy Policy)
    Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
    AppNexusThis is an ad network. (Privacy Policy)
    OpenxThis is an ad network. (Privacy Policy)
    Rubicon ProjectThis is an ad network. (Privacy Policy)
    TripleLiftThis is an ad network. (Privacy Policy)
    Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
    Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
    Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
    Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
    ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
    Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)
    ClickscoThis is a data management platform studying reader behavior (Privacy Policy)