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Design is Queen: How did I Reduce my Bounce Rate from %63 to % 11 in one day?

Updated on September 15, 2012

Google Analytics Reports

In september 10th, my bounce rate is reduced from % 63 to % 11. Normally, % 63 is not a bad bounce rate for big web sites and blogs, but it was high for my relatively small blog with no adsense and no outbound links. However, I managed to decrease my bounce rate. Herebelow, you can see the reports I got from Google Analytics as of September 9th and 10th respectively:


Google Analytics Report, September 9th

Google Analytics, September 10th

How Did I do that?

Well, I must confess that I am still a newbie and not an expert in these matters; somehow I reduced my bounce rate when I was still experimenting with designs for my blog.

In the last week, I have not done any changes in my blog except its design. In September 9th (just before 24:00 a.m) I switched to the dynamic views (with sidebars) of blogger. The very next day, my bounce rate miraculously reduced to % 11 (now it is even lower, around % 3).

I am still trying to figure out how a design change could affect the bounce rates and the pageviews to such great extent (Of course I know how important the design is, yet I still cannot comprehend that it can be "that important"). If content is king, design must be queen of the web. I also think people prefer clean and simple designs with little to no distractions (my previous template was too colorful and fancy).

So, the formula for my low bounce rate is= simple, clean dynamic view template + 0 outbound links. For lower bounce rates, keep it simple.

Anyone tried blogger dynamic views and observed lower bounce rates? And what do you think about the relationship between template changes and bounce rates? I would appreciate if you could comment.



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    • profile image

      bredon 

      5 years ago

      This is very interesting article about design as a queen. but i am wondering that why designing can not be a queen when we all agree that content is king.

      Author also have reduced bounce rate successfully by doing some changes in designing. you can check out some more important article on http://www.dpfoc.com/canada/online-marketing-busin...

      This is true also ,if you do not have a proper navigation path for visitor than how would be able to give the your fresh ,new and useful king size content.

    • Marisa Wright profile image

      Kate Swanson 

      5 years ago from Sydney

      Ah, I've seen that described as "responsive" on Wordpress templates. I'm just in the process of changing all my blogs over to a responsive template, so I hope it has the same beneficial effect for me too!

    • Ashley Usher profile imageAUTHOR

      Ashley Usher 

      5 years ago

      Dear Marisa,

      Thank you for your comment. I'm sorry that I'm not an expert either. Dynamic views make your sites- blog more mobile and flexible. Wordpress also has dynamic views. I was suprised to find out that I have a much lower bounce rate with blogger dynamic views (here you can find more info about blogger dynamic views http://www.squidoo.com/dynamic-views-on-blogger). I read many articles saying that blogger dynamic views must be avoided due to the lack of customization. It is true that it's difficult to customize; however, it's clean and stylish look is worth the trouble for beginners like me. Somehow, it also reduced my bounce rate. If your blog or site is small or if you have a small blog, you can experiment with designs-layouts to find out which one works best for you...

    • Marisa Wright profile image

      Kate Swanson 

      5 years ago from Sydney

      Pardon my ignorance (I don't use Blogger). What is a dynamic template and how does it differ?

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