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Diverse Methods To Earn a Side Income Online - What are your strengths as an online publisher

Updated on January 26, 2012

"This again demonstrates the folly of having a business model that is dependent on free traffic, from a free listing, in free search engines. This business model is NOT sustainable long term. This 'farmer' update (like all the previous major ones) should remind you of that." *1

Are all of your eggs in one basket?

Finding the balance in diversifying your income streams without diluting the quality of your product

Recently, a major change in the Google algorithm has adversely effected many online writers, webmasters and e-commerce businesses. Pushing aside all factors that are immediately outside of the control of those that are adversely effected this event should be a wake up call to all who are reliant on the internet in order to create passive and active income.

If your ability to provide for your family and support your lifestyle was reliant on one external parties good graces then you are following an unstable business model and you are directly at fault for the consequences.

Does that sound harsh?

Dont worry, we will attempt to get you informed of your options and evaluate your strengths in a perfunctory manner. Diversification of your efforts, products, income streams, revenue sources, traffic sources and topics or niches is much easier than my language suggests.

| “When I have been unhappy, I have heard an opera... and it seemed the shrieking of winds; when I am happy, a sparrow's chirp is delicious to me. But it is not the chirp that makes me happy, but I that make it sweet.” |

-John Ruskin

This is the internet after all and opportunity abounds, it is quite easy to find ventures that will fit within your passions if you stay aware of where your talents lie and your effort is best expended.

The Authors Own Copy of Writers Market and some other suggested resources - click below link to see collection of educational resources that all online businesses should own. Real Books not eBooks!
The Authors Own Copy of Writers Market and some other suggested resources - click below link to see collection of educational resources that all online businesses should own. Real Books not eBooks! | Source

Identify your Strength - Are You Just A Writer

Am I Just a Writer?

Just, has a negative connotation of being a limiter, suggesting that one should not just be anything. Obviously, such a thought is a dangerous untruth. Being just a writer is a glorious and valid calling and the world is made better by your existence.

Is the process of finding profitable informational terms and markets via keyword research and industry trends  not an action that you actually enjoy ?

Does coming up with unique ways to describe passionately your love for widget a and how much better it is than widget b fill you with dread?

Does SEO make you cringe, Was the mere possibility of your current publishing platform losing its effectiveness a complete surprise to you?

Are you currently irritated by my improper use of commas ?

You are probably just a writer, if you get no joy out of the requirements of online self publishing why do you do it?


Writers will always be able to make money, your skills will always be in demand. You can make a great active and passive income writing on demand for preselected topics and you are free to shop around to find topics that you are both passionate and curious about.

Whats wrong with that?

Outside of crafting words there is only one other issue you need to contend with - Finding markets to buy your work.

Finding Markets for Your Writing

You should own this book. I can see my beaten and well thumbed version from my couch. This particular edition, "The Writers Market Deluxe Edition 2011," also provides you with a online user account to see updated offers and industry news in a private database. You will find available markets online and off organized in general categories and sub-categorized into many small niche publications.

If your more comfortable with Fiction writing, you can also add to your library with the 2011 Novel and Short Story Writers Market and the Poetry edition of the same.

Finding Markets for Your Writing Online

The suggested required resources show a combination of offline and online publications that are currently open to submissions. Most have specific formats for writing and proposals. There is never a guarantee that your writing will be purchased but should fail to find interest initially there are still many additional resources you can pitch to or re-purpose your writing for.

A suggested and proven method for juggling your content portfolio:

Online Markets and Resources for Writers

Enter the world of Freelance and Content Brokers.

Freelance Marketplaces

Responding to "calls for work" can be hit or miss and being successful as a Freelancer does require one to get familiar with the various sites, knowing multiple accepted formats for writing and keeping a solid and accessible portfolio of some kind. The details of this are outside the scope of this introductory article.

Some resources to delve into:


Content Brokers

My personal favorite resource that follows the content broker model is Constant Content. Via this resource you have the option of directly responding to Calls for work or placing your writing into the marketplace, your content can be sold for unique or usage rights. So in some cases your content may be purchased many times by different interested webmasters and online publishers.

Examine Constant-Content , sign up link

Begin your writing career...

Rest assured, if your current business model as an online content producer is currently failing you, but you do have the drive to test new waters and do whatever it takes to succeed as a Writer, you will.

Organization will be your best friend. Make a spreadsheet of where you have submitted, keep track of acceptance and rejection letters. Repurpose content and pay attention to personal branding and presentation everywhere you publish. Make yourself very easy to contact! Even here at Hubpages, stories abound of publishers who have been hired purely because of the quality of their output. It can be done. By continuing to publish here at Hubpages and additionally reaching out for new opportunities you can buffer your earning sources and prevent any changes in the search market from wiping you out.

See additional sources below to see some examples of Hubpage Authors who have diverse online presence.*2,3

Identify Your Strengths: Are You a Webmaster ?

For the purposes of this discourse, we will consider Webmaster to be someone who runs an independent online business. There are "webmasters" that simply perform site management duties for existing companies and brands .. I will ignore that possibility.

Are You a WebMaster ?

Do you realize at this point that the average visitor will be done with me? We have just crossed the 1000 word threshold and most users dont have that type of attention span.

Does the recent algorithm change fill you with curiosity about how and what was effected, have you been trawling forums and blogs reading up on the news?

Have you been analyzing your stats and identifying which traffic sources have changed, trying to find keywords and terms that have gained or lost traction?

Can you name your conversion and clickthrough percentages off the top of your head?

Can you read and recognize the problem in the php code below? What CMS does it belong to?

if (function_exists('related_posts')) {
echo ('<li id="recent">Related Articles<ul>');
echo ('</ul>');

Does that describe you?

There is one requirement to being a webmaster, you have to have a hosting account! If all of your eggs were in a shared basket and now you are hurting because of it, its about time to start your professional career.

  1. Buy a Domain - $7.49 .com's - GoDaddy
  2. Buy Hosting - under $7 monthly - HostGator*4

Im not a webmaster, if I use article sites and free resources?

For the most part, NO! , you are a sharecropper, you are dependent on outside parties for your boat to stay afloat. Furthermore, you will be ineligible for most worthwhile affiliate partnerships and you will never be forced to learn the backend of the net and the importance of a sites "skeleton" in its ranking in the SERP's.

So have we identified your passion?

As the title of this article suggests, the point of defining your passion is to diversify along streams you may enjoy. As the puzzle of online income generation is one of my passions, I will not be attempting to include every possibility into just one hubpage, I will be spreading this series across a diverse network of locations and formats and be encouraging an open roundtable of experienced discussion among those who are diversifying their portfolios.

Possible streams to incorporate into your online repertoire - a brief overview

The first and most relative issue to address with the one trick pony/eggs in one basket webmaster that can be heavily effected by a Google algorithmic change is:

Traffic Sources - Develop diverse traffic sources

Currently, you are likely dependent on two sources- organic search traffic from your google overlord and internal traffic from your Web 2.0 underlord ( I jest, i like them both ;) )

We will disregard that not all traffic is created equal and that free search engine traffic is certainly the most desirable and evaluate some alternatives.

  • Paid CPC Advertising
  • Paid Media Buying (Banner Ads)
  • Image Search
  • Video Search - Video Marketing
  • Social Marketing - Twitter/Facebook
  • Parasitic Marketing (Comment and Forum Posting)
  • Guest Posting (Referral Traffic from established or upcoming sites)
  • Return Traffic/Fan base - Quality content combined with an easy navigation and memorable voice or branding is integral to long term success.

Many of these are not foreign to you, but are often only discussed as linkbuilding tools, but when we are diversifying our traffic sources we would be ignoring any seo benefits of the link and only concentrating on making great informative and relevant ads, comments, posts and videos that will attract real human beings to visit and share your properties .. some seo benefits may be unavoidable.

Revenue Sources - Affiliate/PPC/Referral Model

Just as being stuck to one traffic source is a poor decision so is dependence on any one revenue source. Many are most likely in the common models of PPC advertising or Affiliate advertising.

A close evaluation of your returns via PPC advertising should be done routinely. The commission structure of most affiliate opportunities should pay much more if you are capable of attracting targeted traffic that will buy products or trial services. Keep in mind, the buyers on the other side of the PPC model are doing exactly that - profiting from your traffic.

If a letter from ePn or adsense stating that you are no longer in the program would wipe you out - you must be prepared for that eventuality. If Internet Sales Tax Law 5 passing in your state may result in you being booted from Amazon, then you must be prepared for that eventuality.

The best way to do that is to join many affiliate networks and get access to thousands of businesses running affiliate programs.

Revenue Sources - Product Creator

The top of the affiliate food chain is the actual product owner. A successful product creator has a virtual army of affiliates like you selling his products for him. You can be a product creator, it does not require a manufacturing and shipping facility. eBooks and POD Books are in demand, especially with the advent of eReader popularity.

Print On Demand Merchandising can be designed and worked into any of your current campaigns. A timely or meme based product as simple as a t-shirt design can quickly be flogged by armies of affiliates, you wouldnt even have to ship them.

Diversifying your Online Income series

The above is a brief overview that may hopefully get some ideas rolling and your own personal searches started. Diversification IS the only way to stay solvent in an uncertain marketplace. If you do not attempt to do such a thing you are not a business person, you are just a hobbyist.

I have been developing a hobby/passion site myself, discussing make money online and online marketing is not a cash cow. At least not in my experience, but it is a great way to keep up motivation, talk shop and learn from other online entrepreneurs.

Prior to the "Algocalypse" I repurposed the 60DC site to make room for a tutorial series designed for some interested family members and friends and that has begun to evolve int something greater. The series was entitled " Fresh Start To making Money Online" and is currently my passion project with the next installment along the lines of "Organizing Your Online Business", i have some great Guest posts in the works from some successful Hubbers with diverse online activities too!

Below you will see examples of the early branding and development across multiple networks and traffic sources I have put in place. This practice can be done for any and all of your online campaigns and niches. Much of it is integrated and automated and is far less upkeep than you would imagine. My "real" sites get a much more critical treatment but this will serve as an example that I would actually share.

HubsAcademy on FaceBook
HubsAcademy on FaceBook

Join the Conversation at HubsAcademy on FaceBook

If you have a Facebook Fan Page you would like to share please do so in the comments and alert me via Facebook so I can "Like" you and showcase you on the page with the other diverse Hubbers.

Facebook Fan Page example

I created a FaceBook page for HubsAcademy. Its purpose is not to endlessly flog content generated on the site but rather to share related news, blogs and methodology in marketing, seo, site design and trending.

To design a Facebook Fan page and get a custom url is easy and one can design one in under 20 minutes. The custom URL option is available after your receive 25 likes. Options to integrate your facebook fan page and existing site exist and are quite easy to create.

After you make one Facebook Fan page you now have added the salable skill of Facebook Page creation, which is actually in high demand with Business Professional and local businesses,

Twitter Marketing

In many ways, Twitter is just an opt-in spam me program. Im not sure why the twitter platform would be preferable over other more complex social platforms. I have tried just about every twitter marketing method with my niche accounts and main accounts and it seems to all work the same. Some accounts just perpetually serve feeds with links and hashtags and they are followed, reposted and indexed at random. Some accounts are strict value only , barely any links and a focused interaction with the followers. I say try it all, see if the time expenditure is worth it for your niche.

The HubAcademy Twitter announces new posts and select comments from and retweets Facebook posts. I also make an effort to retweet and post Hubber works that fall under my own personal criteria of Pro-Hubber. The little guy is pretty friendly and you should make him feel popular and follow him.

YouTube Marketing

I created a Youtube specifically to host a few tutorials and I plan on adding more as the need arises. Tutorial creation turns out to not be my strong suit talking during a screencast while clicking and concentrating is akin to rubbing your belly and tapping your head, its certainly an art or at least something practitioners are willing to put more effort into than I am at this time, but I usually video market in a completely different manner. I use animoto to create still slideshow style promotions and informational videos, before Animoto, I did the same with Adobe Premiere

Many articles are planned in this series and they will be released in a regular manner if I can stay motivated and engaged, All of the below are already planned - which should be first?

Filling the vacuum

Preliminary statistics of the SERP's show increased visibility for eBay, Amazon, Etsy and aged-outdated sites.

"Speed is the essence of war. Take advantage of the enemy's unpreparedness; travel by unexpected routes and strike him where he has taken no precautions."

-Sun Tzu

A wise course to pursue at this time for a diverse online income generator is to use their keyword and search knowledge to take advantage of what is essentially user generated ecommerce! eBay and Amazon are ripe for visibility at this moment. If you are a retired seller, it might be time to jump back in.

Its not a stretch to imagine that some of these old outdated web 1.0 sites that are rising up in the ranks may be for sale. Buy one! .. if the site is forgotten a great price may be arranged.Although, marketplaces on eBay and flippa and forums such as digitalpoint exist for site sales, your best bet is watching your niche for rising seemingly abandoned sites and starting a conversation via contact or registration info. It doesnt hurt to try.

Engagement Device - Suggested by Web Copywriting Books

What should the next installment in the series be?

See results

Links Of Interest:

  1. Vetted Educational Resources for Online Entrepreneurs = Hubsacademy/astore
  2. Make Your First Guest Post =
  3. Fresh Start to Making Money Online Series


  1. Google Webmaster Forums
  2. SufiDreamer - Freelance Writer & Editor Portfolio
  3. Susana S - HubPages Portfolio
  4. Referred parties who order hosting through my referrals are eligible for personal technical support and theme and plugin assistance with the Wordpress platform
  5. Internet Sales Tax - Performance Marketing Association
  6. * There is no error with the php code pictured :)

If your comment is short or spammy I will hunt you down and steal your niche :) times are tough :) - no really, lets get a dialogue going, what should be next?

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    • Anamika S profile image

      Anamika S Jain 

      6 years ago from Mumbai - Maharashtra, India

      As an ex-Banker, I have always believed in not putting all the eggs in one basket. I write on several sites. I earn many fold as a Celebrity Ghost Blogger and PR than I earn through HubPages or any other site. Good Hub, voted up!

    • profile image


      6 years ago

      You've done a pretty good job about outlining everything relating to starting a side hustle! Voted up!

    • ocbill profile image


      6 years ago from hopefully somewhere peaceful and nice

      Good list of things to do for diversifying. I smile now when ad-cents fluctuates a lot as my other income sources online rise (fingers crossed for no jinxing). And a high-five from me too.

    • profile image

      El Ray 

      6 years ago

      This is an excellent hub article Sunforged .. voting up + useful! Having gone through/survived Squidoo slaps, Google slaps, and now the Panda updates, I think it's important to not get too comfortable earning from any one source. So I'm giving you a virtual high-five on creating this hub :)

      This is the reminder I need to continue to create new hubs in order to see which topics are the most popular, and use that data to create my own info-products.

    • homesteadbound profile image

      Cindy Murdoch 

      6 years ago from Texas

      The more I learn - the more I realize I don't know, and sometimes that is quite overwhelming. This is a great hub as usual. Thanks!

    • Seafarer Mama profile image

      Karen A Szklany 

      7 years ago from New England

      Great information, Sunforged! I am bookmarking it!

      Also, great reminder for me to get to the task of signing up with oDesk and doing more with my account on eLance. :0)

    • parentsreview profile image


      7 years ago from Lansdowne, PA

      This is great info. I'm bookmarking it!

    • sunforged profile imageAUTHOR


      7 years ago from

      @Mikeydoes - Thanks!

      @ Wayne - Your a great example of what this online world can make possible! A skilled artist actually pulling in cheddar with creativity and art!

      It is highly suggestable to check out waynet's tutorials and hubs. Also one day you might a find a great WayneT interview at HUbsAcademy when I follow through and send it off to him, lol!

      Thanks Wayne!

    • sunforged profile imageAUTHOR


      7 years ago from

      @Ben, I answered more in depth in response to another comment you made. but some points:

      1. Adsense MAY be declining in recent months but my thoughts were in relation to the entire adsense model. I can make an average of .50 per click with adsense if im lucky and write in specific high cost topics or I can be an affiliate and target products and services with commission rates that can be as much as $100 per sale. I found that personally with my interests and writing and design style that a professional affiliate model is far more profitable. Adsense tends to work best with topics that the "easily distracted" read or with poor writing that makes the reader go "how can I get out of here ...ooh look a little blue link that seems relevant"

      In regards to cafepress, since you are a skilled artist, its possible that you may do gallery shows or have a portfolio site (either currently or in the future) you may find (Like i did) that many people dont really need a painting or sculpture but are happy to rock your art on a tshirt or piece of merchandise (so either add the option to your portfoio site or offer the option at your shows or even invest in some merch and sell at a mark-up).. or you can use your art skills to capitalize on current trends .. can you say "occupy art!" (an artist friend of mine made a killing with Charlie Sheen merch during that quick trend) cafepress or any PRINT ON DEMAND service can be great for the creative minded to utilize.

      Hostgator is a host (period) a host is simply server space to store your info and make it available to the rest of the world. What you place on that space is up to you. Most of us IM'ers and non-coders use a content management system (software) on the host to build an dcompose the site. I use wordpress almost exclusively as does most internet types I know.

      So in short .. using Hostagtor (a Hosting service) means you can post whatever the hell you like .. any advertiser,, any content.

    • Mikeydoes profile image


      7 years ago from Fl,IL,IND

      Great hub! Very important read for beginners especially, they can certainly learn something. voted up for sure!

    • waynet profile image

      Wayne Tully 

      7 years ago from Hull City United Kingdom

      Diversification is always good and I've done it for as long as I've been online, always promoting and testing different things and built up some large sites and some small sites and some future sites that aren't done yet.

      I've already identified my strengths and they are better than I imagined although like anyone the weaknesses are not enough time in the day and thinking too much about the results of online affiliate campaigns instead of analyzing whilst thinking.

      Video marketing now is something that I'm enjoying even more with now a few handfuls of youtube accounts and other video sharing accounts I am able to funnel some traffic anywhere I want and youtube partnership is starting to help although I need to shape my brand more if I am to succeed in the future.

      So having all of your easter eggs in one basket is not good especially if it's mine, cos I'll eat em all!

    • Ben Zoltak profile image

      Ben Zoltak 

      7 years ago from Lake Mills, Jefferson County, Wisconsin USA

      Well I am not just a writer, nor am I anywhere near a webmaster, though I aspire to create (one more time) my own set of websites. As an artist, I want a site for that. As a nature writer, I want a site for that. Hubpages has made me realize, by way of traffic observation, that I may also profit from creating some sort of health or family website. I wonder if you still recommend godaddy and hostgator?

      I've tried selling my "product" on but no luck, of course I've only marketed it through facebook and weakly at that, maybe once I get some websites up and running I'll go back to that. I'm going to check out hostgator now, I want something that allows we-less-than-webmasters to create a site that still looks professional and creative. Since you're saying google adsense no longer is as profitable as it has been, do you know if hostgator allows you to choose another's ads as here on hubpages?

      Thanks for the interesting info as spot on as usual Sunforged. I'll be sure to go thorough your links if I subscribe to the above. Great new profile pic really cute.

      Take care,


    • eclecticeducation profile image


      7 years ago

      Useful information! Thanks!

    • TinaAtHome profile image


      7 years ago from California

      I agree, diversifying is the key. But also there is a balance between diversifying and not spreading yourself too thin. If I have any more streams of income I'll lose track of those I do have. Yet the brain has more ideas than I have time to implement. The key is balance.

    • TinaAtHome profile image


      7 years ago from California

      I have 4 Facebook Fan pages, 2 are very new. I have listed them here

    • ocbill profile image


      7 years ago from hopefully somewhere peaceful and nice

      I have to do more video marketing. I didn't see diversification involving email marketing to a subscriber list. That is a targeted audience.

    • RTalloni profile image


      7 years ago from the short journey

      Even though your comments heading made me think twice about leaving my note, I'll chance it. I appreciate the info, although it will be a while before I can join a dialogue on the topic. Work like this is a huge help to those of us interested in learning more about using the www. Hope you can stay motivated and engaged.

    • Sterling Carter profile image

      Sterling Carter 

      7 years ago from Indian Mound, Tennessee

      I couldn't agree with you more sunforged... What an article. I read it twice not just once and I didn't stop at the thousand word mark either. That is because this topic is of great interest to me.

      I don't know how many times I have told people that they need to diversify there efforts. You never know when an omelet will be made from your eggs. If they are all in one basket...jeez I cringe at the carnage that would leave in your basket.


    • Teddletonmr profile image

      Mike Teddleton 

      7 years ago from Midwest USA

      Thaanks to all for the great information contained in your comments.

      sunforged, thank you for another outstanding hub full of useful information.

      Voted up, and useful best wishes. Mike

    • Peggy W profile image

      Peggy Woods 

      7 years ago from Houston, Texas

      I have all my eggs in the HP basket at this point but may have to rethink what I am doing if things do not rebound in a reasonable length of time. You seem to know much more about the marketing aspect of writing than do I. I'm curious and listening!

    • Pamela N Red profile image

      Pamela N Red 

      7 years ago from Oklahoma

      Good information. My strength is writing. I'm still working on the marketing aspect of my craft.

    • dablufox profile image


      7 years ago from Australia

      Steal my niche?

      Go ahead punk, make my dayyyy!

      For real sunforged!, love your writing. The Google slap/algo change was just the entree. Its the sucker punch of a blanket ban that's the main course and the bain of every reputable hubbers existence.

      What retarded jungle monkey thought this Doctor Evil scheme up?

      I suppose if it all goes pear shaped, they will just blame mini me!

      Voted all four yet again.

    • sunforged profile imageAUTHOR


      7 years ago from

      @Andrew, Its great to hear you have found facebook marketing to be successful, I cant say that Animoto would replace Camtasia, just another tool that does a different style and feel. Camtasia will always be best for screencasts, Animoto is a very advanced yet easily used slideshow style creator. The link in text leads to the free trial, They allow I think 30 second videos for free, which is good enough for some uses.

    • livewithrichard profile image

      Richard Bivins 

      7 years ago from Charleston, SC

      When I first started advertising on Craigslist I posted to several major city branches but I found that I got enough responses just from Chicago. I don't go the spam route and contact everyone that makes a post, I place my own targeted ad in the Services section offering the service that I provide plus I send responses to others that are specifically looking for writers in the Gigs, and Jobs sections.

      My youth baseball blog is very new with less than a dozen posts and pages and I'm still working on the configuration of the blog to meet some of the expectations of the new Google shift (less in your face advertising, faster page loads, posts that will engage readers and improve bounce rate, etc.) It's a niche where expert opinion matters and I can offer that from my many years as a youth baseball coach. I still beleive that quality backlinks hold a lot of weight in the new algo so purchasing traffic at this point will not get me much ROI. My concentration is on contacting other blogs in my niche and offering Guest blog posts so that I can piggyback off of their site strength with a link from their site and some of their traffic as well.

      I'm actually putting together something that I think would be a great idea for some hubbers here that own their own blogs, a guest posting network by invitation only. I think that all blog owners would welcome free content written by quality hubbers but it would be more than that. As a member of the network we would also comment on and socially share the posts on bookmarking sites as well as tweet them. This isn't something that everyone would want because it will require a commitment of writing a guest post that relates to the blog they are writing for, for each member of the network so I'm thinking something small like 10 members at first. I'll be making a hub on it over the weekend and putting a list together of possible invites.

    • lakeerieartists profile image

      Paula Atwell 

      7 years ago from Cleveland, OH

      Sunforged--*blushing* I do what I must, frankly, this latest Google shift has definitely hit me where it hurts oddly affecting my income from Adsense and Ebay the most, not as much Amazon. I do see some of that traffic coming back now slowly, most likely because the hubs I have written are so specific on each topic, but will miss what I didn't get. Luckily, I am not relying solely on this income.

      Truthfully, I think the economy of the last couple of years should have taught us all this lesson, not to rely on one source of income. Just because one is working now, doesn't mean it will forever. It is just another kind of insurance.

      You have helped me a lot though, and I appreciate people like yourself who are willing to teach others as they themselves learn. :)

      @livewithrichard I saw you mention the Craigslist idea before, and since I don't know much about Craigslist, would love to hear more. Are you just advertising in your area? Chicago right? That is a pretty big market.

    • sunforged profile imageAUTHOR


      7 years ago from

      @lakeerieartists, I think you are a great example of a diversified multi-talented online writer, businesswoman and hub author, in fact I hope to interview you some day!

      @livewithrichard, I would love to also interview you to get more of that story! LWR - has a great offline occupation, ties it in with his online campaigns and runs multiple sites and offers freelance writing .. there is more Im sure. I am interested in your methodology on waiting for 100 pages to get paid traffic - since my methodology is the exact opposite - I only buy traffic to send to specifically crafted and converting single pages ;)

    • Hello, hello, profile image

      Hello, hello, 

      7 years ago from London, UK

      With Google changes I will need all the help I can get. Thank you for your informative first hub and look forward to the next. (soon)

    • sunforged profile imageAUTHOR


      7 years ago from

      @thougtforce, as you point out "my writing is to diverse" that in itself is an issue with creating great campaigns, one does need to focus on a niche in order to have a chance of building a trust/authority and an effective horizontal cross platform campaign. Its pretty likely that you can find a broad topic that does encompass your interests if you do some analyzing and out of box organization. You arent limited to any one topic I certainly am not, but each campaign/topic has to be analyzed individually.

      @Aya, You have a great product and trusted "brand" name here. I imagine some good old fashioned networking is your needed next step.

    • Andrew0208 profile image


      7 years ago from Zion

      @Sunforged, very informative as always. In fact, the recent change in Goolge search algorithm really didn't take me by surprise in terms of diversifying my online efforts beyond here.

      Late last year I ventured into creating niche websites and using the power of video marketing on YouTube and facebook marketing via creating of relative niche Facebook fan pages. I love Video marketing and will be trying out the "animoto" you made mention of, presently I use Camstasia. They're worth the efforts with excellent results. Truly, there are a lot to learn and do. Thank you.

    • sunforged profile imageAUTHOR


      7 years ago from


      I appreciate you taking the time to promote this hub and share your thoughts. One aspect of your comment brings up some concepts I have been reading just today, I definitely do think a focused approach is very important and "scatter gun" is not something I would often support. Except in one specific situation, and that is trying something for the first time.. then you just have to jump in and test the waters!

      I have always performed my initial testing this way, the longer I think about any option the less likely I am to actualize it. Seth Grodins recent book (manifesto really), published just this weekend specifically focuses on such a method. Im adding it to the hub for future readers.

    • livewithrichard profile image

      Richard Bivins 

      7 years ago from Charleston, SC

      I consider myself a webmaster, not a great one, I'm self taught and still learning. I play with php just to see what a little change will do here and there and sometimes I discover something cool. My article directory got smacked by the new shift but I expected that since it is a content farm. The whole point of the place was to provide authors a backlink in their resource box and what I got out of it is a 48,000+ email list that grows by a 1000 a week. Sweet deal, one would think, except that 68% are from India and hard to convert to my offers. Personally, I think it's too big and a big headache to keep up with. I placed it on Flippa a few months back but didn't reach the price I was asking, which was around $900. The list alone is worth that easy.

      You provided a lot of great content in this hub. I might offer that craigslist is a great source for finding and advertising for freelance writing gigs. I get at least 1 a week that takes me roughly 3 hours to complete (I only offer to write 5 250 word articles on any niche for $100+ my link)

      Great advice on traffic sources too. I'll be going the paid route on my new youth baseball blog just as soon as I get 100 posts up. I think less than that is not offering the visitor enough choices or me enough reason to spend money on traffic.

    • lakeerieartists profile image

      Paula Atwell 

      7 years ago from Cleveland, OH

      Excellent hub, Sunforged. I believe in diversity in income streams and this change in search engines is exactly the reason why. Your series comes at the right time.

      I too started a new website this year, and have been adding a lot to my main gallery website which is a totally different kind of writing, and marketing than Hubpages.

    • Aya Katz profile image

      Aya Katz 

      7 years ago from The Ozarks

      Good information! I'm finding that my Amazon profiles, both as a reviewer and as a writer, are getting more exposure on Google now than most of my hubs. The only problem is, I'm not allowed to post links there. But I do have an RSS feed to my blog.

      I am trying to diversify, as you advise, but still have not found a substitute for the massive free traffic I used to get on HP.

    • sunforged profile imageAUTHOR


      7 years ago from

      @Sufi, I have read your hubs! In fact I linked to your website" :) and do encourage any readers to check out SufiDreamers experienced information on the freelance writing sites.

      I Keep Sufis site in my bookmarks as I plan on attempting to hire him in the future if I can afford his much deserved rates :)

    • sunforged profile imageAUTHOR


      7 years ago from

      @ Susana, uh -oh, I knew you had webmaster talents but now Im afraid I will have to pull you out if this article as an example of a diverse freelance writer! Thanks for sharing your experience, its pretty clear that you will adapt and come out of this mess just fine. Its actually quite a bit of fun. BTW - knowing code is pretty much unnecessary unless you become a control freak who cant stand not being able to change certain details in template based CMS.

    • A.A. Zavala profile image

      Augustine A Zavala 

      7 years ago from Texas

      Thank your for the informative hub. Bookmarked and faved.

    • sunforged profile imageAUTHOR


      7 years ago from

      @ Brian, I had to assume some level of knowledge and intelligence in order to keep the hub in a readable single serving size. "finding your direction" is type of topic to fill thousand page self help books. Im more of the plan and attack variety. Action will beat out contemplation in this game as everything can be re-purposed or used for data. The only time you waste in this field is the time spent pondering silently.

      Ponder aloud, it pays better :) - But, i agree, it is important to have a focused and achievable game plan and other hubs and even an entire series focuses on those more introductory elements. For now, my target audience being "those who are effected by the algopaclypse" I must assume an ability to select a niche based on viability and past performance in your current portfolio and am now suggesting other ways to enter/promote that niche

    • ocbill profile image


      7 years ago from hopefully somewhere peaceful and nice

      Yes, you should have different sources outside of Google b/c of their ever-changing standards. Don't just rely on natural search.

    • thougtforce profile image

      Christina Lornemark 

      7 years ago from Sweden

      I agree with humagia! It isn’t easy to know where to lay the eggs! Personally I feel overwhelmed with ideas and also information. As a newbie it is like all this new information holds me back instead of bringing me forward. One time I think of a website, the next of a Fan page at FB, and since my writing is diverse too there is no end to the options! And all this takes time since I want to understand what I do before I do it. You have done a great hub here and I know you are right. Voted up and bookmarked, and I hope your next hub will be in-depth tutorial. Thanks!

    • humagaia profile image

      Charles Fox 

      7 years ago from United Kingdom

      SF - the 'farmer' update update did not affect me too greatly, in fact, apart from the loss of some recently gained traffic, my stats have held up well. That said, I see the new panoply of opportunities to replace the serps losers with my content as just another way of diversifying.

      That diversification is into analysing why certain web properties have won and others have lost. It is a complex matter but if it can be cracked the benefits are worthwhile.

      I take the point that HubPages tends to make those that use it complacent but, for those just setting out on the road to online writing it is the best platform to learn that it can be done. This is especially the case if they happen upon one such as you after a couple of months finding that there is more to it than meets the eye.

      Diversification is the way forward but it is a mindset that is difficult to travel. There are just too many possibilities. Diversification must be tempered with vision. Diversifying without planning and creating a plethora of alternative income streams could be as bad as putting all your eggs in one basket.

      A scatter gun approach may work for some but age negates my capability to control too many things at one time - and that is another issue - time.

      Each new venture must be given time and it is time that goes too quickly to be able to control all those eggs with which we could be juggling.

      You asked what would be best as the next subject for your hub series - my suggestion would be an in-depth tutorial on any one of the possibilities open to an online writer. It matters not to me which one but whatever it is should be what you consider to be the starting point for any good writer that is looking to diversify.

      You can be guaranteed of my support for any quest you undertake, as you are probably aware.

      This article has been voted up, awesomed, usefuled and shared.

      Now back to some share-cropping for this fief.

    • Sufidreamer profile image


      7 years ago from Sparti, Greece

      Good Hub. Now visit my Hubs. :D

      Some excellent advice, SF - While Adsense/Amazon income was only secondary, the plan was to develop enough passive income to allow me to devote some time to writing my book (and learning better Greek!). Time for Plan B.

      The freelance sites can be very useful sources of income, but you do need to develop a different skill set and mentality - writing for clients is a big step up in quality, unless you want to write for $3 per article! It is also a good idea to buy a domain and set up a site, even if it is only a couple of pages for now.

      On the bright side, those who can get to grips with the new Google system may be able to get ahead - amidst the chaos, wailing, and gnashing of teeth lies opportunity :)

    • Susana S profile image

      Susana Serer 

      7 years ago from UK

      A great, inspiring read sunforged, particularly beyond the 1000 words mark :)

      I have been a one basket girl. Got far too comfy here at Hubpages because it became so easy. More fool me! But I have learnt from my error and I'm certain that the changes are going to propel me into new things. I have a new site that I started working on in the New Year and is just starting to rank. The income will be coming from selling advertising to bricks and mortar companies in the main and not reliant on adsenses or amazon income. I can't take credit for this brainwave, but I have high hopes and it's come a just the right time (though I didn't know it)!

      I guess I meet the criteria for webmaster since I have been trawling all the news, weighing stats and all that and I do enjoy that aspect a bit more than writing all the time, it's just the last thing on your list I can't do....yet....coding.

      I bought a new domain yesterday and will be working on that too.

      Being adaptable is the key to riding this out and your hub explains that perfectly - thanks :)

    • BRIAN SLATER profile image

      Brian Slater 

      7 years ago from England

      I agree with you SF, diversify or die is the name of the game. I have passion, passion is the ink in my arm which flows effortlessly onto the paper. But I think you missed a point, you also need to have direction and finding the right direction, quoting Wavegirl22 after all your eggs in one basket have started cracking" is hard. Forcing yourself into a niche without properly thinking it through is a waste of time and money. Passion is good but it needs to be harnessed with good direction or it will be lost.

    • sunforged profile imageAUTHOR


      7 years ago from

      @wavegirl22 - Your comment puts this hub to shame! Perhaps, I should have been a bit more passionate in my hub about finding your passion! Im glad you were able to leave some behind for me.

      If its not immediately obvious, one of my passions is finding new and exciting methods to create income and succeed in my campaigns, its not even about money, its about unraveling a mystery, rising to the top and pulling rabbits out of hats. My official position on my concept business cards (I have serious ones too) is Alcemist and I think its an apt descriptor of what we can do online.

    • sunforged profile imageAUTHOR


      7 years ago from

      @imranhaider - You short spammy comments are not visible. But I do appreciate the 4 word comment, both of them :)

    • sunforged profile imageAUTHOR


      7 years ago from

      @Frogdropping - it took me quite awhile to figure out APO, as that is the designation for military mail here in the US. It looks like Affiliate Partner Opportunities is the most voted for at this early date. As a precursor there is a top ten affiliate partners hub linked to in this hub, but it is becoming a bit dated. The best plan is to apply for all of them. get into all the major networks, so you can browse at your leisure. But, I will try and come up with a fun comparison of the networks, maybe even a screencast to show off what they look like "behind the scenes"

    • wavegirl22 profile image


      7 years ago from New York, NY

      As you say this is the internet and opportunity abounds, and in the short time I have been writing on line I have loved every (well almost every) minute of it. Having participated in the 60DC, I learned many things in a short time.Had I not taken the challenge chances are I would still be trying to find my way. But I am more than happy to be able to boast of experiencing a nice level of success up till this point. Maybe I have been lucky in choosing topics that have been easy to capitalize on, honestly what I do write about whether it is a product review or a great moment in NFL history, one thing is for sure, it is something I am passionate about.

      Yes my eggs are starting to crack in my one basket but I believe I have what it is going to take to brand my online presence successfully. I am looking at this "Algocalypse" as a wake up call. It is time to get out of my easily found comfort zone and organize and diversify. ..... Knowing that it requires discipline, motivation, courage and, of course, passion.

    • craftdrawer profile image


      7 years ago

      Great tips! I need to start thinking about how to re-do a Web site I have been ignoring your article has me thinking of some possibilities!

    • frogdropping profile image


      7 years ago

      Whilst I like the idea of learning about the why's and how's of creating a tangible product 'Resources for Creating your own Affilaite Driven Product', I rather like the proposition of discovering more about APO's.

      I'm thinking that gaining knowledge on what's available is more likely to become an attainable target in the short to mid term.

      Your usual standard SF, rated etc accordingly, thank you :)


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