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Making Money Online as a Ghost Blogger to Celebrity – Pros and Cons of Ghost Writing

Updated on June 12, 2017
Anamika S profile image

Anamika S Jain is a Social Media Consultant who handles the FaceBook, Twitter and Blog of a top Bollywood Actress.

Make Money on the Internet as a Celebrity Ghost Writer

A Ghost Blogger is a person who writes content on behalf of a company or person. Many companies and people opt for ghost writers to write content for them to build credibility in the marketplace. Maintaining Blogs can help clients or fans to know more about a person or company. But not everyone may have the knowledge, expertise or time of writing content. Celebrities often try to get better visibility on search engines and social media reputation by hiring ghost bloggers to write blog posts on their behalf.

Celebrities may hire people to maintain their blogs, answer fan mails, maintain their facebook and twitter accounts etc. so that fans get to know what they are doing. A Celebrity Ghost Writer may write about upcoming events, movies or opinions about important issues on behalf of the celebrity as told by him/her. Companies also may hire the services of a Ghost Blogger to strengthen their brand or authority and keep their customers informed about their products and services. Companies may also artificially inflate the interest in their products by hiring writers to write positive reviews about them. Some companies might even hire bloggers to write negative reviews about competitor’s products.

Have you ever watched a movie based on a positive review on the internet or newspaper but found the film disappointing and unworthy of your time and money? In all probability, the review may have been written by someone who is paid to do the job.

Make Money online as a Celebrity Ghostwriter
Make Money online as a Celebrity Ghostwriter

Ghost Blogging - Pros and Cons

Blogging is a way of building relationships and trust. What happens when you find out that your favorite Celebrity blog is actually Ghost written? That can be utterly disappointing, right? Is it right to mislead the readers by taking the credit of content written by someone else? Is it not a dishonest or deceptive practice to allow someone to write as you? As a Content Writer is it not wrong to give up the intellectual rights of your content and get paid to blog for a person or company instead?

Hiring someone to Ghost Blog may not be ethically right. But in this age where social media presence and internet visibility matters a lot more and more Celebrities are hiring professional writers to do the job of communicating with fans and critics through their Blog for various reasons. Why do Celebrities hire Ghost Writers?

  • They may have a busy schedule and have no time to write Blog Posts.
  • They may not be good at writing and may do a poor job at it. Also they may not have the knowledge of SEO, link building strategies and Social Media Marketing to get the desired visibility on search engines.
  • They may be able to get more productive things with their time than communicating with fans through Blogs or social media.

Most Ghost Bloggers are in touch with the Celebrity (or PR Manager) and write 4-5 blog posts a month based on their interview or conversation with the celebrity and as required by him/her. Majority of the times the posts are published after it is approved by the celebrity or staff. But there are also Celebrities who give a free hand to their Ghost Bloggers. As someone who makes money as a Ghost Blogger to a popular Bollywood Celebrity, I can assure you that it is not an easy job to do. But why do I still do it?

  • The money I make from Ghost Blogging is many times more than what I earn as a Freelance Writer.
  • It is prestigious to be associated with a Celebrity and showbiz.
  • The perks of Ghost Blogging for Celebrity can be quite lucrative.

There is no doubt that there is an air of dishonesty and secrecy if a Celebrity hires a Ghost Blogger to blog on his/her behalf as the readers expect to be hearing the thoughts and views of the celebrity. Apart from the fact that it is wrong to take credit of someone else’s work, there is also a probability that the hired Ghost Blogger may misrepresent or damage the reputation of the person or company. However, Celebrity Ghost Writing has become a socially acceptable practice now. Moreover, it also serves the purpose of improving the popularity of the client. Though the money offered is good, there are also some disadvantages of Ghost Blogging for Celebrities.

  • Celebrities are successful people and expect their staff to be on their beck and call 24 x 7.
  • Celebrities are mostly people with attitudes and may throw tantrums when things do not work the way they expect.
  • You cannot take credit for your content or disclose to anyone who you are ghost blogging for. It also means that though you may put Ghost Blogging in your resume as a bait to get more work, it is illegal to offer any proof or experience of the same to your prospective employer.

My Experience as a Celebrity Ghost Blogger

Many of you reading this hub may be aware that I am a Ghost Blogger to a top Bollywood Celebrity handling the Blog, twitter and facebook accounts of the celebrity. I also have Television Celebrities as clients. I am also into Corporate Blogging and promotion of Brands and causes.

I consider it my moral responsibility to pass on the message of the Celebrity to the readers through the Blog exactly the way my client wants it to be conveyed. It is their ideas and opinions that are being blogged. Sometimes I am also given content to expand on or edit, and then post it on the Blog. I always keep records of my conversation with the Celebrity to make sure that I am doing my job right. Also if at any point the celebrity prefers to deny a statement, I would have proof of not being guilty. It is also important for me to maintain the secrecy regarding my assignment to anyone as it can tarnish the image of the celebrity in front of his/her fans as they visit the blog thinking that it is the celebrity who pens it. I cannot offer proof that I work as a Ghost Blogger of a Celebrity because of my contract with the client too, but the remuneration and perks more than compensates for it. As far as the money is good, I am not bothered if I am called a PR Associate or a Ghost Blogger. I see nothing wrong in Celebrities or Corporate companies paying Ghost Writers to blog in order to improve their image in front of target audience. However, I am still not okay with offers of Ghost Blogging for books. I am against the so-called Book Authors who do not have the time, writing skills, knowledge or intelligence to write on their own who hire professional writers and take the credit of their content just because they have the money to purchase the services.

Since I have access to the id’s and passwords of my client and writes as the Celebrity, I also consider it my responsibility that I do nothing to betray the trust of my client. I have a dedicated computer, internet connection and security software for doing my ghost blogging work to ensure safety and security of my work. I never use my personal computer or accounts while doing the job for my client. I even have a separate mobile connection dedicated for my professional contacts so that they can reach me easily. I also keep myself updated regarding other Bollywood Actors, movies and gossips.

Secrets to Contacting Celebrities: 101 Ways to Reach the Rich and Famous
Secrets to Contacting Celebrities: 101 Ways to Reach the Rich and Famous
This Book by Jordan Mcauley has some most effective strategies for reaching out to Celebrities and Public Figures. The information given in this book can be easily implemented too if you want to work for Celebrities! It is definitely a good read and much more worth than the small price you will pay for it!

Tips for getting hired as a Ghost Blogger by Celebrity or Company

There are virtually hundreds of thousands of Writers’ online, longing to be paid for their work. So what is it which separates one writer from another? It is the knowledge, writing style and visibility, which set apart one writer from the other. If you are looking to work as Ghost Bloggers for Corporate Companies or individual clients:-

  • Create a good Online Profile mentioning your skills and examples of work.
  • Companies and individuals prefer to hire writers with additional skills like knowledge of SEO and social media marketing. So it is worth investing your time and money to learn about them.
  • Network and build contacts through social networking sites.
  • It helps to be knowledgeable and passionate about the topic you intend to Ghost Blog. For instance, As a Ghost Blogger to a popular Bollywood Celebrity, I keep myself updated regarding other Bollywood Actors, movies and gossips.
  • Keep an eye on writing job message boards and forums for ghost blogging jobs.
  • Another way to get work is through advertising your services through word of mouth, Personal Blogs, Web Ads or Social Networking Sites.

Ghost writing is a business. It takes hard work to build a steady stream of clients who pay for content. It is important to adhere to the requirements of the client. These days, many Celebrities and Companies have realized the importance of establishing social media presence and are hiring professionals to create, write and maintain blogs, tweets, Facebook posts and fan pages etc. There are many TV and Film personalities who pay for publicity. You may find it surprising that not only struggling actors and actresses do it, but also many successful ones to keep themselves in the news and beat competition. Even I know many celebrities who keep news reporters and journalists on their payroll to ensure that they are always on the news.

There are plenty of opportunities for ghost blogging available on the web. All you may have to do is get noticed and you may get hired.

Celebrities and Social Media

© 2012 Anamika S Jain


Submit a Comment
  • Suzanne Day profile image

    Suzanne Day 

    5 years ago from Melbourne, Victoria, Australia

    This is a really helpful look at ghost blogging for celebrities. I don't think writing for anyone else is unethical, because the product still contains their message and their story. Congratulations on living the dream! Voted useful ;)

  • sunilkunnoth2012 profile image

    Sunil Kumar Kunnoth 

    5 years ago from Calicut (Kozhikode, South India)

    It is an interesting topic. Not everyone can be a ghost blogger since the celebrities have good reputation and that shouldn't be spoiled by poor writing. Only quality writers can opt this profession and it is a great challenge to maintain the quality as well knowledgeable enough about the developments taking place around us. You have done a great job by sharing your experience and tips. All the best.

  • word55 profile image

    Al Wordlaw 

    6 years ago from Chicago

    Thanks for answering my question :-)

  • Anamika S profile imageAUTHOR

    Anamika S Jain 

    6 years ago from Mumbai - Maharashtra, India

    @word55 I Ghost Blog for only one Celebrity. But I handle the Social Media accounts of 3.

  • word55 profile image

    Al Wordlaw 

    6 years ago from Chicago

    Thank you for sharing Animika S :-) How many celebs do you ghost blog/write for?

  • FlourishAnyway profile image


    6 years ago from USA

    What a fascinating line of work! Good presentation of the pros and cons of ghost blogging as well as some of the practical requirements. Oh the egos you must probably deal with, but I am sure it is filled with a lot of adventure and sizzle being so close to the limelight. What do you tell friends and family that you do? Just curious. Voted up and more.

  • vespawoolf profile image

    Vespa Woolf 

    7 years ago from Peru, South America

    What a fun job you have! I don't see anything morally objectionable with representing a celebrity, especially since you try to represent her in the way she's requested. I don't think it's right, though, when companies hire bloggers to write negative reviews of competitor's products or artificially inflate their positive comments. I've never heard of a ghost blogger so this was an interesting read. Thank you!

  • maxcommodity profile image

    MaX Commodity 

    7 years ago from India

    Nice and great hub you've shared with us. voted up

  • shampa sadhya profile image

    Shampa Sadhya 

    7 years ago from NEW DELHI, INDIA

    It is a useful and interesting article. I simply had no idea about ghost blogging. Thanks for sharing. Sharing and pinning it.

  • dwachira profile image

    Danson Wachira 

    7 years ago from Nairobi, Kenya

    Hi Anamika,

    I have seen changing trends in my country where wealthy business people and politicians employ Ghost Bloggers to do updates and such stuff on their sites. What you have provided here is useful information especially on pros and cons if one need to venture in such waters. Voted up, useful and shared.

  • profile image


    7 years ago

    Hi Anamika S,

    That's a great and clearly written introduction to the business of ghost blogging. I found it very interesting, although I would be hesitant to undertake a long-term contract of that nature - only because I don't think it would suit me.

    However, I can see that for someone who could enjoy that kind of work it would be an excellent way to make a reasonable and relatively secure income.

    Thanks for opening my eyes to this particular branch of freelance work.

  • Nell Rose profile image

    Nell Rose 

    7 years ago from England

    Sounds absolutely fascinating, thanks for sharing your secrets on being a ghost blogger, and its something I may well look into, thanks nell

  • rajan jolly profile image

    Rajan Singh Jolly 

    7 years ago from From Mumbai, presently in Jalandhar, INDIA.

    Very interesting insight into Ghost blogging especially for celebrities. Maintaining secrecy in ghost blogging is a must to ensure getting business.

    You have outlined the essentials for someone who wants to Ghost write very nicely.

    Voted up and useful.

  • Maria Cecilia profile image

    Maria Cecilia 

    7 years ago from Philippines

    I love this one... and I really would like to be a ghost blogger of my favorite actress, I will not demand that much on payment ( though maybe it is reasonable to be paid) as long as I will have a chance to meet with her or have constant communication with her so that I won't be inventing my blog about her... I voluntarily write about her anyway.Voted up..

  • mollymeadows profile image

    Mary Strain 

    7 years ago from The Shire

    Wow, I had no idea. Thanks for sharing this niche!

  • howlermunkey profile image

    Jeff Boettner 

    7 years ago from Tampa, FL

    Fascinating! Especially the fact that you are a ghost blogger yourself! Thanks for sharing this hub

  • ThussaysNanaMarie profile image


    7 years ago from In my oyster

    Interesting I never knew that I thought PAs were responsible for all that.

  • MarleneB profile image

    Marlene Bertrand 

    7 years ago from USA

    Even with the down side of this type of work, the up side overly compensates for it quite well. These are excellent tips about ghost writing.

  • ChristyWrites profile image

    Christy Birmingham 

    8 years ago from British Columbia, Canada

    Networking is very important and celebrity ghost blogging seems to be no different in this respect. Good tips!

  • Ruchira profile image


    8 years ago from United States

    i agree, Anamika mentioning about SEO skills is worthy.

    I was hoping you will give some links to apply for ghost blogging ;-)

    voted up as interesting.

  • superpipoy profile image


    8 years ago

    This is a very useful hub content. Especially if you are aspiring to be an online internet marketer. My question would be, what is the difference between a ghost writer and an SEO copywriter?

  • yssubramanyam profile image


    8 years ago from india, nellore. andhrapradesh

    good achievement in hub pages. thanks for your rich comments.

  • Anamika S profile imageAUTHOR

    Anamika S Jain 

    8 years ago from Mumbai - Maharashtra, India

    @thesailor Whoever told you that multiple accounts are not permitted in HubPages? Also, there are no rules against ghost blogging. In one way. It is just like selling your articles for a price and those with the expertise do that. If both the parties involved do not have a problem with it, I don't think anyone should bother. It is the choice of the Celebrity to decide if he/she would write or employ a Ghost. Likewise, it is the choice of the readers if they want to read the Blog or not. Morals apart, it is the opinions or views of the Celebrity which is been blogged with the approval from the Celeb. In my opinion, Ghost Blogging is in a way like copy writing. Thanks for your visit and comment.

  • thesailor profile image


    8 years ago from Seven Seas

    Nice information, Ms. A. I'm not into full ghostwriting nowadays. One Chinese HR lady offered me doing an promotional hub, and I did one and I received gift in return.

    Now, I just concentrate on my actual writing spree on HubPages.

    So, if I may add, multiple account is allowed here. It's the same with ghost writing, if you'll agree with me.

  • Anamika S profile imageAUTHOR

    Anamika S Jain 

    8 years ago from Mumbai - Maharashtra, India

    @yssubramanyam Well, I guess I am the blessed one. I won't say that I am born with a silver spoon but I have always found myself in a 'better spot'. Thanks for the appreciation and comment.

  • yssubramanyam profile image


    8 years ago from india, nellore. andhrapradesh

    very glad to know your tremendous skill in writing. i learned a lot from your hub.

  • Anamika S profile imageAUTHOR

    Anamika S Jain 

    8 years ago from Mumbai - Maharashtra, India

    @Made Yes, Ghost Writing is a challenging task. It is a huge responsibility too. Thanks for the visit and comment.

  • Made profile image

    Madeleine Salin 

    8 years ago from Finland

    This sounds like a very interesting job. You really need to be engaged to be a ghost writer. I'm sure it isn't an easy task, and you must take a big responsibility for what you are writing. I really enjoyed reading this hub. Thank you for sharing your experiences and tips.

  • Anamika S profile imageAUTHOR

    Anamika S Jain 

    8 years ago from Mumbai - Maharashtra, India

    @editorsupremo Yeah, I agree! To be a Ghost Blogger to a Hollywood Celebrity can be quite rewarding. But you would definitely need the connections and passion for hollywood news to get there. Thanks for the appreciation.

  • editorsupremo profile image


    8 years ago from London, England

    Great Hub. Oh to be a ghost blogger for a Hollywood celebrity, hmmmn someone like Brad Pit that would be dreamy. OK stop dreaming back to the real world!

    Seriously, good tips and advice, , thanks for sharing Anamika Celebrity Ghost Blogger you!!


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