ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

Top Three Factors to consider when Appraising a Website

Updated on November 28, 2009

Traffic & Domains

Domains are very important when assessing the value of a website. Premium one or two word generic Top Level domains can greatly add to the value of your website. This is because premium domains bring in type in traffic which ultimately means that your website has lots of natural traffic; traffic which you do not pay for. A website sitting on a high quality domain tends to be highly valued irrespective of the kind of content on the website.

Even where the domain may not have much in type in traffic, a website with high traffic still receives great appraisals. It is a good idea to have a record of traffic to your site. This record should include actual numbers as well as demographics of where the visitors are coming from. You may find that some buyers will only consider traffic coming from developed nations whereas for others it may not matter. These website stats are a common standard feature with most hosting companies. There are also other free stat applications on the internet such as Statcounter which you can install on your site and get real time stats on your website traffic. There is also Google analytics which we recommend you enroll with as soon as you sign up for an Adsense account. It is free and provides excellent statistics of your site performance.


Site Stability and Profit Record

One of the other factors that is crucial to increasing the value of your website is the stability of the site as well as a record of profitability.

Site stability is looked at from the point of view of how old the site is. It is common knowledge that most sites on the internet do not last for more than one year. Hence, if your site is more than two years old, then it has more value in the eyes of potential buyers. It becomes even better if your website has become recognized and the brand established.

Profit record is just as important. Your website must have a record of profitability from traffic sources that will not dry up overnight. No one wants to buy a site today and then have the traffic disappear. Websites with profit that flows in from minimal work are even more preferred because it means the buyer need do little to maintain the revenue stream; the current web jargon is sites on “autopilot”.


Site Potential

The final of our three most important factors is site potential. This refers to the additional monetization potential of your website. A buyer will often look at a site and see whether there are further monetization options. This was very much the case with the Newscorp acquisition of MySpace. Newscorp saw the potential that MySpace had in sending traffic to Fox news TV sites. 

In this regard it pays to do some research on a potential buyer to determine what it is they are looking for so that you can give them insights into how they can further develop the site and increase its revenues. Most buyers are willing to pay a premium if the site has untapped potential. It is not uncommon for a few minutes of work on a site to result in double the revenue streams.


Comments

Submit a Comment

No comments yet.

working

This website uses cookies

As a user in the EEA, your approval is needed on a few things. To provide a better website experience, hubpages.com uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at: https://hubpages.com/privacy-policy#gdpr

Show Details
Necessary
HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
LoginThis is necessary to sign in to the HubPages Service.
Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
AkismetThis is used to detect comment spam. (Privacy Policy)
HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the googleapis.com or gstatic.com domains, for performance and efficiency reasons. (Privacy Policy)
Features
Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
MavenThis supports the Maven widget and search functionality. (Privacy Policy)
Marketing
Google AdSenseThis is an ad network. (Privacy Policy)
Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
Index ExchangeThis is an ad network. (Privacy Policy)
SovrnThis is an ad network. (Privacy Policy)
Facebook AdsThis is an ad network. (Privacy Policy)
Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
AppNexusThis is an ad network. (Privacy Policy)
OpenxThis is an ad network. (Privacy Policy)
Rubicon ProjectThis is an ad network. (Privacy Policy)
TripleLiftThis is an ad network. (Privacy Policy)
Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
Statistics
Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)