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How Does Google Adsense Work

Updated on July 11, 2014

Are you interested in getting paid by Google? There is already a way to earn from them. Have you heard about Google Adsense? How does Google Adsense work?

Google Adsense is an advertising program, and perhaps the most popular among the online advertisement services available. This is the easiest way to earn for bloggers or webmasters using their websites. Famous bloggers are making use of Google Adsense because even though they cannot earn money through their blogs, they are still able to earn through ads posted on their blogs.

Google Adsense is a cost-per-click advertising program. All you have to do is install the ad code in your website, and after that, your web pages will be checked by the Adsense spiders. Consequently, their inventory of ads will be checked to see if they have available ads that are related to your articles.


How does it work?

There are advertisers who will decide which keywords they want to advertise. For example, they want to advertise their cupcakes for sale. Most likely they would bid on keywords related to cupcakes such as cupcakes, cakes, pastry, customized cupcakes, customized cakes, and a lot more. Then the next thing to happen is that Adsense spiders would match the advertisement with the keywords that people type into Google, and those websites that display Adsense ads.

Robots will be sent out to check the content of your website. If there are keywords that are the same with the keywords that the advertisers bid for, then their ads will be added to your site next to the article/s related to cupcakes. Through this, you can already possibly earn especially if you have built up traffic in your website. When someone clicks the text or image ads, you roughly earn 68% of the revenue and the rest goes to Google.

This type of source of income is good for those people who spend for their websites and want their money back. Of course, it is not a guarantee that you earn big. You have to do a lot of work in order for you to be one of the top income earners with Google Adsense.


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How much does Adsense pay?

Again, Adsense is on a pay-per-click basis. Advertisers get paid based on the number of clicks their ads get and so do you. The rate per click depends on the case. There are ads that pay pennies, and there are also rare cases wherein you get paid as high as $10.

The price per click is determined by various factors, but it also depends on the demand to advertise for certain keywords. Let us go back to the example on cupcakes for sale. Since there are many pastry businesses that will surely compete to advertise on your site, the demand will be high. As a result, they must pay a bigger amount of money. This means that you also get paid more for each click.

Google does not provide you the rate for each ad that is clicked on your site, but you can look into your account the total amount of revenue you earned for a specific day, week, month and year.

  • Click-through-rate (CTR) Basically means how many people click on your advert. It can range from 0.1% to 30%, but most commonly around 1% to 10%.
  • It's free! With AdSense, At no cost to you, simply set it up, and have no maintenance worries.

What you should not do

Some bloggers and webmasters tend to abuse this pay-per-click program. In order to earn more, they are just the ones who click the ads. If not, they ask their family and friends to click the ads for them. Moreover, do not encourage readers to click them. As much as possible, readers will click if they get interested in the ads. Google has their way so as to detect those people who generate false clicks. They spend millions of dollars to buy tools that can help them detect the culprits. Google will not hesitate in closing the accounts of these people. All you have to do is wait for interested people to click the ads.


How to make more money

The good thing about Google Adsense is that it also helps you find keywords that can let you earn more. You just have to use the Google Adwords tool. It provides a list of keywords and their average cost per click. If you want to get paid a higher rate, then you can also sort the list of keywords for you to know which keywords you can earn more.

It is recommended that you find those topics that are really interesting and pay more. If your main source of income is this, of course, you have to look for those niches that have better paying Adsense ads. You cannot really predict how much you will earn. This is the reason why you have to practice looking for good niches. Just always remember that you will get paid a lot better if you are writing about very competitive keywords.

In addition to that, you can also promote your websites on social media sites. This will increase your traffic, which means that your potential income will be bigger as well.

Having problems with Adsense?

When you decide to sign up with Adsense and you encounter problems along the way, you should not worry at all. They have a help center wherein you can voice out your concern, and they will attend to it right away. Furthermore, they also provide tutorials in order for you to have a successful start. To know more about Google Adsense, you can also read more tutorials and other blogs. This will help widen your view about getting paid through ads. Again, you do not get paid overnight. It takes a lot of effort, but your main goal is to optimize your websites. By doing so, many advertisers will fight for your website so that they can advertise next to your articles. You will surely earn in no time.

Google Adsense is a very good opportunity for you. You just have to bear in mind that in order for you to succeed, you have to learn from those people who earn so much from it, and apply this learning. There are many people who already earned with the help of Google Adsense. You can read a lot of reviews that say how happy they are. The good thing about it is that, you can earn even though you just write articles. As time passes by, you will no longer have problems because you will surely get used to this kind of work, and that is how Google Adsense works!


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