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America's Brand Value and President Trump

Updated on February 12, 2017
Official Portrait of President Donald J. Trump
Official Portrait of President Donald J. Trump

The world recognizes both America and Trump as two brands with high value. Putting them together should produce a whole that is greater than the sum of its parts. So how have America's most recognizable brand elements fared under the president, so far?

Huddled Masses Yearning to Breathe Free

From immigrants in the 19th century to refugees from Vietnam in the 1970s and 21st-century Cubans who make it to dry land, America has shone as a beacon of freedom for those wanting a better life. Apparently, that doesn't apply to vetted Muslims fleeing terrorists-as Trump banned entries from seven countries who have yet to instigate any attacks in the US. Yet, countries like Saudi Arabia that contributed masterminds to 9/11 are exempt because of the President's business interests in them.

Freedom of the Press

The freedom of the press was an important enough principle that the founding fathers enshrined it in the First Amendment. Yet, Trump has consistently railed against the Fourth Estate by refusing the press access except on his terms, legitimizing “alternative facts” as superior to actual facts, and shuttering communications from government agencies, such as the National Park Service, to the public. This freedom, it seems, only applies when it favors the President's agenda.

Melting Pot

America's strength lies in its diversity. Foreigners, as immigrants, have long contributed to the country in such fields as art, food, technology, music, and social progress. Trump mocks this plurality by blaming specific populations for the country's ills. His xenophobia literally rises to new heights in the building of a wall between the US and Mexico to keep out illegals who want to take away all the menial jobs from the native-born.

These stalwarts of America's brand have not fared well under President Trump. Whether you agree with these opinions or not, you can express yourself in several ways: add to the comments below, write your own articles detailing pros and cons, express concerns to our elected representatives, or join peaceful protests.


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    • lions44 profile image

      CJ Kelly 5 weeks ago from Auburn, WA

      Nice piece. Interesting stat I heard this morning from FundersClub: Immigrants create over $1 Billion for U.S. businesses, particularly in Silicon Valley. Most of those Syrian and Iraqi refugee kids are going to grow up typical American kids. They do assimilate. American culture has a way of doing that.

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