ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

How to Choose a Clever Campaign Slogan

Updated on December 15, 2008

Good campaign slogans are the stuff of legends. While we remember most of them coming from national elections, it is important to remember that many more originate in local and state races. In fact the use of a good campaign slogan can be effective at any level of elected office. This is true when running for the President of the Bowling team or the President of the United States.  It is a sad reality but thanks to the short attention spans of our fellow citizens, the need to sum up your entire candidacy in a word or phrase. This could make the difference between victory and defeat. When trying to develop an effective campaign slogan it is important to take a few factors into consideration.  


Before taking on the task of choosing a clever campaign slogan make sure you know what you are trying to accomplish. In order to focus your mind and its creative abilities, ask yourself three questions...

1. First ask yourself what kind of an election is it and who is my audience?

This is important to answer because it will set the stage for everything else to come. The type of office and the people voting for it will directly impact the content. For example, if someone were running for PTA President having a slogan saying "Vote Bob, Best Dogcatcher” would not be very relevant to the voters.

2. Is there any one issue that stands out above the rest?

When a single issue dominates an election it would be behoove you to incorporate that issue into your slogan. Anytime you can get people to associate your slogan to solving a problem or getting something completed will only help you spread your message.

3. Does the campaign have a theme?

They may be associated with big time campaigns but once again a campaign theme can be used at every level. It helps voters associate the message you are trying to send to your candidacy. If your campaign already has a theme then don't reinvent the wheel. Incorporate any slogan with the theme


Rules to Keep When Creating a Clever Campaign Slogan

Just as with everything else in life there are a few key rules to follow when creating a slogan.

1. Try to limit your slogan to fewer than 10 words. The average person will not be able to remember anything longer.

2. Set your slogan to a rhythm, onomatopoeia, or rhyme. Let's keep in mind that the national anthem was set to an old English drinking song.

3. Don't be cheesy and lame! You are trying to earn these people's votes! If they can't take you seriously then they will not elect


Examples of Winning Slogans

The candidates and their effective use of campaign slogans, it could be argued, define the history of the United States.

  • The election of 1860: Abraham Lincoln became the President of the United States with a campaign slogan that stated "Vote yourself a Farm" referring to the Republican parties promise to grant free homesteads to settlers of western land
  • The election of 1904: Theodore Roosevelt was elected President under the now famous banner of "Speak Softly But Carry a Big Stick"

A campaign button from Al Smith's failed 1928 Presidential campaign.
A campaign button from Al Smith's failed 1928 Presidential campaign.

Examples of Losing, but famous, Slogans

Even when the candidates themselves lose an election, their slogan's may stand the test of time.

  • The Election of 1896: William J. Bryan declares that "You Shall Not Crucify Mankind Upon a Cross of Gold". This was a reference to the hot button issue of free coinage for silver.
  • The Election of 1928: Gov. Al Smith's campaign, in response to growing calls for ending prohibition, issues the "Liberty We Want Beer" campaign slogan.


MODERN SLOGAN -"Yes we can"


    0 of 8192 characters used
    Post Comment

    • profile image


      8 years ago

      boo very very boo

    • profile image

      Good Article 

      9 years ago

      Certainly campaign slogans are important! I used an internet slogan development service (slogansays). There are many on the internet, just google it and you'll see.

    • Masterman535 profile image


      9 years ago from United States

      Clever and well thought out!! You should take a look at some of my hubs.


    This website uses cookies

    As a user in the EEA, your approval is needed on a few things. To provide a better website experience, uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

    For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at:

    Show Details
    HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
    LoginThis is necessary to sign in to the HubPages Service.
    Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
    AkismetThis is used to detect comment spam. (Privacy Policy)
    HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
    HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
    Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
    CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
    Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the or domains, for performance and efficiency reasons. (Privacy Policy)
    Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
    Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
    Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
    Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
    Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
    VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
    PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
    Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
    MavenThis supports the Maven widget and search functionality. (Privacy Policy)
    Google AdSenseThis is an ad network. (Privacy Policy)
    Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
    Index ExchangeThis is an ad network. (Privacy Policy)
    SovrnThis is an ad network. (Privacy Policy)
    Facebook AdsThis is an ad network. (Privacy Policy)
    Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
    AppNexusThis is an ad network. (Privacy Policy)
    OpenxThis is an ad network. (Privacy Policy)
    Rubicon ProjectThis is an ad network. (Privacy Policy)
    TripleLiftThis is an ad network. (Privacy Policy)
    Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
    Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
    Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
    Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
    ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
    Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)