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Humanity One World (H.O.W.): Suggestions For Future Hubs

Updated on December 29, 2014

In the Beginning

A little over two months ago I began the H.O.W. movement. It was a concept based on the desire to make this world a better place. My hope in starting this movement was to raise awareness of the fact that each of us can make a difference simply by being more compassionate and caring people.

As with any movement, getting the word out is a large undertaking. Luckily, as a member of HubPages, I had a somewhat captive audience, and this afforded me the ability to reach thousands of writers with the message.

I encouraged writers to pen Hubs and to put the H.O.W. acronym in the title. I was well aware that this acronym was not SEO friendly, but how else do you raise awareness of a movement without mentioning the movement front and center in the title?

Yes, SEO is a reality, and it is one all writers must live with if one wants to increase online presence. For that reason, it is time to change our approach in trying to reach more people with this message.

That would be me. :)
That would be me. :) | Source

A Wonderful Suggestion from a Well-meaning Hp Employee

I received an email from an employee at HubPages, and in that email she suggested some changes. I will let her tell you in her own words.

“Hi Bill!

I so appreciate what you have been doing for the HubPages community- you have inspired so many people through your Hubs and I have been hearing the best things about H.O.W.!

My one concern with this initiative is that titles with the word "H.O.W." in them might be hurt on the SEO front. The most important element determining whether a Hub flies or crashes is its title- if a title does not reflect common terms people use when conducting searches on a Hub's subject, that Hub is very, very unlikely to see any long-term traffic.

I've seen some great H.O.W. Hubs get published, but I am devastated to know that most will fail over the long run because of their titles.

Might I implore you to encourage those participating in H.O.W. to demonstrate a Hub's participation in another way? Perhaps a blurb at the bottom would be best- the opening of a Hub must show that the author is clearly delivering on the title and should not refer to programs or community initiatives unknown to casual searchers.

Instead, I feel that H.O.W. would see even more success if Hubbers engaged in some keyword research when composing titles:

1. Review our guide on creating search-friendly titles: hubpages.com/learningcenter/google-keyword-tool
2. Find keywords that have between 50 and 50,000 global monthly searches
3. Create a title that uses that keyword that is (a) less than 65 characters, (b) does not break up the keyword, and (c) preferably keeps the keyword at the beginning

It would give these Hubs much greater odds of success.

Just something to consider!”

Some Firsthand Impressions

I will not mention the employee who wrote this; I do not feel it is my place to name her. However, my first impression, which really has nothing to do with the purpose of this Hub, is to say thank you for the way she presented the idea to me. There is nothing critical about her suggestion at all. It was presented in a compassionate and caring way, one human being reaching out and trying to help another. Rather than tell me she thought I was completely wrong, she simply made a suggestion that she believes will ultimately help the movement, and I greatly appreciate and respect that approach.

She is right of course. I do SEO content articles for a living, so it’s not like I don’t understand the importance of SEO. I believe I was right in the way I approached this at the beginning, and now I believe she is right in her suggestion. We have succeeded in getting the word out about H.O.W., and now it is time to increase visibility by using SEO to our advantage.

logo for H.O.W.
logo for H.O.W. | Source

So, the Point Is………

I now call on all of you to continue to advance the movement through articles, but to use titles that do not have H.O.W. in them, but rather are titled using the best SEO techniques available. I have found that using “Social Issues” as a category gives us the best chance to have our H.O.W. Hubs seen by those who make up our target audience, but that is completely your choice.

The important thing now is to use keywords in the title that will increase visibility, and then mention H.O.W. in the body of the Hub.

A good friend of mine, Mark (Curiad on HubPages) suggests that we add two things to every H.O.W. Hub in the future. Those two items would be the logo and a link to the H.O.W. website. You can see those to the right of this section. That way we can steer readers to the website and inform them of the movement.

Win/win Situation

By following these suggestions we will have a win/win situation for writers who are helping us. We will increase awareness of the movement and we will help the writers in gaining more views for their Hubs.

I will make this Hub short. I believe I have said everything that I needed to say, except one final point.

I greatly appreciate the work all of you have done so far. I know that your views on H.O.W. Hubs are probably down, so that means you sacrificed views on behalf of the movement, and that speaks volumes about you as compassionate human beings. Thank you so much for your willingness to hop on board and share a dream with me.

I guess that’s it! I believe strongly in this movement, and I am given strength to continue by all of you who have chosen to help me. Thank you from the bottom of my heart.

2013 William D. Holland (aka billybuc)

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    • Janine Huldie profile image

      Janine Huldie 4 years ago from New York, New York

      Wow, good to know and really didn't think of it from this point of view. But definitely something to keep in mind. Thanks for sharing this with us and appreciate it very much!!

    • bravewarrior profile image

      Shauna L Bowling 4 years ago from Central Florida

      And so we shall. It makes sense actually. In my internet searches for my SEO writing assignments, I often happen upon Hubs showing up on the first page of my search. It can only benefit the movement to write our hubs with SEO in mind. That's how we can spread the word beyond our vast yet limited community.

      P.S. I'm glad she was gracious about it, Bill!

    • billybuc profile image
      Author

      Bill Holland 4 years ago from Olympia, WA

      Janine, if I have a more loyal follower than you I don't know who it is. Thank you for always being here.

    • billybuc profile image
      Author

      Bill Holland 4 years ago from Olympia, WA

      Sha, she was a doll, but I have come to expect nothing less from Simone. Thank you my dear!

      love,

      bill

    • Ruchira profile image

      Ruchira 4 years ago from United States

      I agree with your and Curiad's message. I had altered my title for this reason, Bill. Had sent you an email notification about my changes :)

      will do the above...thanks!

    • teaches12345 profile image

      Dianna Mendez 4 years ago

      I am going to post a H.O.W. article within the week and will use the suggestions you have mentioned on SEO. Inserting the logo and site link is the best promotion in addition to the topic and content. Yes, Simone is a really great HubPage administrator. Thanks for all your do, Bill.

    • janshares profile image

      Janis Leslie Evans 4 years ago from Washington, DC

      Hi Bill, sounds like a win-win to me. So I will take out H.O.W. from my breakfast ministry hub and create my next H.O.W. hub with the logo. No prob, my friend, consider it done!

    • bravewarrior profile image

      Shauna L Bowling 4 years ago from Central Florida

      Whoops! You just 'told all'! :-)

    • Curiad profile image

      Mark G Weller 4 years ago from Lake Charles, LA.

      The cat's out of the bag now :)

    • healthylife2 profile image

      Healthy Life 4 years ago from Connecticut, USA

      Thanks for the clarification. One day I'm going to write a hub called "How Does Bill produce so Many Quality Hubs so Fast?" although I guess that's not SEO friendly or whatever the term is:) Although when the word How is part of my title I may still use it in the title.

    • pstraubie48 profile image

      Patricia Scott 4 years ago from sunny Florida

      thanks for sharing this, Bill. Will do.

      Sending Angels to you :) ps

    • MsDora profile image

      Dora Isaac Weithers 4 years ago from The Caribbean

      Quite a movement you have inspired, billybuc. I'm impressed also because of the kind involvement of the HP employee. You help make HubPages a great place to learn, grow and share. Thanks for being a invaluable part of it!

    • shiningirisheyes profile image

      Shining Irish Eyes 4 years ago from Upstate, New York

      Wow - I must take a moment to commend whomever sent that e-mail. Very "user-friendly" and helpful approach. I wish more would practice this form of common respect. Although I know this is not the subject of this hub, I can't help but see what a great example she exhibits. When you don't agree with someone, there is an alternative to stating so without bullying and name-calling.

      I will also use these helpful title techniques from here on out.

      Love,

      Beckie XO

    • lrc7815 profile image

      Linda Crist 4 years ago from Central Virginia

      Bill, I applaud the employee who made this suggestion. On several occasions I have searched for H.O.W. articles to reference in the blog or in my own hubs and found it difficult to easily identify them. I think this is a wonderful suggestion and think it is definitely a win/win for everyone concerned. Kudos to you for getting this hub written so quickly. Onward and upwared.

    • HoneyBB profile image

      Honey Halley 4 years ago from Illinois

      Billy, Great info to know and may we reach many, many more people in the future to at least get their brains rolling on social issues that need change. The emailer knows how to communicate by putting the positive out there before the not so positive and then ending on a positive..lol! Great job all around!

    • billybuc profile image
      Author

      Bill Holland 4 years ago from Olympia, WA

      Ruchira, I know you sent an email about this, and I respected your points. I still felt it was important to get the message out first before worrying about SEO. Now I believe we are at the point where H.O.W. does not have to be in the title. Thank you for coming forward and expressing your opinion.

    • billybuc profile image
      Author

      Bill Holland 4 years ago from Olympia, WA

      Thank you Dianna! It's encouraging to see all of the writers who have picked up this banner; makes me feel good inside, you know? Of course you do! :)

    • billybuc profile image
      Author

      Bill Holland 4 years ago from Olympia, WA

      Thank you Jan! I hope you realize how much I admire the work you do, and also how appreciative I am that you are a living, breathing example of this movement.

    • billybuc profile image
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      Bill Holland 4 years ago from Olympia, WA

      Sha, I just can't control my own mouth sometimes. LOL

    • billybuc profile image
      Author

      Bill Holland 4 years ago from Olympia, WA

      Mark....LOL...I have the feeling most Hubbers already knew who I was talking about. :)

    • billybuc profile image
      Author

      Bill Holland 4 years ago from Olympia, WA

      Healthy.....LOL....that how thing can be confusing, can't it? As for my productivity....I don't know what to tell you. I just write. I'm blessed to have the time to do so all day long. My biggest problem is organizing my time to get done everything I want to get done. Maybe someday, yes?

      Thank you!

    • billybuc profile image
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      Bill Holland 4 years ago from Olympia, WA

      Thanks PS! You are a walking, talking blessing!

    • billybuc profile image
      Author

      Bill Holland 4 years ago from Olympia, WA

      MsDora, thank you! This is something I believe in strongly, and I am touched and inspired by the number of people who have picked up the banner and walked alongside of me.

    • billybuc profile image
      Author

      Bill Holland 4 years ago from Olympia, WA

      Beckie, I agree completely. There is a right way and a wrong way to get your point across. The right way, as exhibited by this HP employee, left me open to the opinion and willing to accept it as the intelligent path. Had she just told me what to do, and belittled me, you can guess what my reaction would have been. :)

      Thanks Irish. I hope you and mom are doing well.

      love,

      billy

    • billybuc profile image
      Author

      Bill Holland 4 years ago from Olympia, WA

      Thanks Kindred! I felt it was necessary to get this written as soon as possible, and I had a spare hour before taking Bev to the doctor, so there you go. Have keyboard will write. :)

    • billybuc profile image
      Author

      Bill Holland 4 years ago from Olympia, WA

      Honey, I agree with you, the emailer handled it perfectly and I was receptive to it. Thank you and again, Happy Birthday.

    • fpherj48 profile image

      Paula 4 years ago from Beautiful Upstate New York

      Copy that, Boss...I'm grateful for the advice....from the helpful HP employee......and thank you, bill, for passing this on. I'll tend to my hub accordingly!...UP++

    • billybuc profile image
      Author

      Bill Holland 4 years ago from Olympia, WA

      Thanks Paula! I just don't want people to lose views simply because they are helping with this movement. Maybe we can find a system that works for all of us.

    • Lastheart profile image

      Maria Magdalena Ruiz O'Farrill 4 years ago from Borikén the great land of the valiant and noble Lord

      billybuc I think Martin Luther King, Jr. was right "A genuine leader is not a searcher for consensus but a molder of consensus." I recommend hubbers to follow H.O.w. in facebook there is where I found this article. Blessings to all!

      If your actions inspire others to dream more, learn more, do more and become more, you are a leader.

      John Quincy Adams

    • billybuc profile image
      Author

      Bill Holland 4 years ago from Olympia, WA

      Lastheart.....thank you! I am humbled by that...truly!

    • Mama Kim 8 profile image

      Sasha Kim 4 years ago

      I've been seeing HOW around and wasn't sure what it was all about... I guess that's what I get for going MIA for a few months ^_^ I'll be sure to read more of your HOW hubs!! From what I've read so far I'm all for it!!

    • Mhatter99 profile image

      Martin Kloess 4 years ago from San Francisco

      Good luck on this.

    • MelChi profile image

      Melanie Chisnall 4 years ago from Cape Town, South Africa

      Wow! This just goes to show how far and wide your message is spreading Bill! You're doing a GREAT job, and I think those suggestions are good ones. I'll be using them in my next HOW article :)

    • carol7777 profile image

      carol stanley 4 years ago from Arizona

      To me Hubpages has certainly paid tribute and cares enough to see that it really works for you. I am really impressed with this..and I am sure we will all pay heed to this. Now I just have to figure out how to do it..Thanks for all of this Bill and daring to make a difference.

    • JimTxMiller profile image

      Jim Miller 4 years ago from Wichita Falls, Texas

      Oh, thanks a lot!! N.O.W. I gotta go back and rewrite all those titles! Sheesh, it's always somethin' with you, isn't it, Bill!

    • billybuc profile image
      Author

      Bill Holland 4 years ago from Olympia, WA

      Sasha, it would be hard to not be for this movement....trying to make this world a better place through our daily actions.....I'm pretty sure you are already a member in spirit. :) Thank you and I'm glad you are back.

    • billybuc profile image
      Author

      Bill Holland 4 years ago from Olympia, WA

      Thank you Martin!

    • billybuc profile image
      Author

      Bill Holland 4 years ago from Olympia, WA

      Thank you as always, Mel! You are a kind lady and a good friend.

    • billybuc profile image
      Author

      Bill Holland 4 years ago from Olympia, WA

      Carol, I was down on HP until that email from Simone. She restored my faith in the site and now I'm excited again. Thank you for caring!

    • billybuc profile image
      Author

      Bill Holland 4 years ago from Olympia, WA

      Jim, I can be a real pain in the butt for sure. LOL Thanks buddy!

    • CrisSp profile image

      CrisSp 4 years ago from Sky Is The Limit Adventure

      I'd agree on Curiad's suggestion or possibly a blurb at the beginning of the article or at the bottom-either way.

      I'm just about to start on my new H.O.W article and so, it's great to know about this.

      Thanks Bill.

    • Ericdierker profile image

      Eric Dierker 4 years ago from Spring Valley, CA. U.S.A.

      There is a hard truth to many HOW articles. One must get over the embarrassment of writing about what 'we' do. That is a hard nut to crack for many of us. And now you want us to expand the movement by not just saying it but by YELLING it? ;-)

      I thought just reading the beautiful way that the letter was written was inspiring. I wish I had a boss like that, who knows I might even work for a living.

    • billybuc profile image
      Author

      Bill Holland 4 years ago from Olympia, WA

      You are welcome, Cris, and thank you for writing another H.O.W. article. You are appreciated greatly by little old me.

    • billybuc profile image
      Author

      Bill Holland 4 years ago from Olympia, WA

      Eric, indeed, the letter was written perfectly, because I don't take orders well.

      I know, that yelling is unnecessary! I'll try to tone it down a bit.

      Thanks my friend!

    • always exploring profile image

      Ruby Jean Fuller 4 years ago from Southern Illinois

      Will do Bill, I saved your new HOW sign for further use. Now i've got to think about something more than the 60, hippies..LOL..Cheers..

    • AliciaC profile image

      Linda Crampton 4 years ago from British Columbia, Canada

      Thank you for sharing the lovely email, Bill, which makes a lot of sense. The letter and your hub contain excellent suggestions.

    • aviannovice profile image

      Deb Hirt 4 years ago from Stillwater, OK

      Your work and your messages within are all exemplary. You have a good following, and that is always half the battle. Keep on truckin!.

    • billybuc profile image
      Author

      Bill Holland 4 years ago from Olympia, WA

      LOL....Ruby, you are a gem. Get your mind off those hippies and start writing. :) Thank you for the laugh!

    • billybuc profile image
      Author

      Bill Holland 4 years ago from Olympia, WA

      Thank you Alicia; it just makes sense for everyone now to go this new direction.

    • billybuc profile image
      Author

      Bill Holland 4 years ago from Olympia, WA

      Thanks, Deb! As long as my gears keep working I'll keep on trucking down the road.

    • remaniki profile image

      Rema T V 4 years ago from Chennai, India

      Hi Bill,

      WOW! That was very quick! Thanks for everything you do Bill. I am very slow in responding at the same pace as yours though.

      I am sorry about that but I have noted the changes and have changed the title and added the blurb and the logo at the end of my 'lone' H.O.W. hub. I do have things to write about. Will do soon.

      Thanks for being our leader and mentor Bill! Cheers, Rema.

    • billybuc profile image
      Author

      Bill Holland 4 years ago from Olympia, WA

      Rema, thank you! You are talking to a person who has no desire to be a leader. :) I just want to make things better for everyone. A big challenge for sure, but it sure helps having someone like you alongside of me.

    • Jamie Brock profile image

      Jamie Brock 4 years ago from Texas

      Hi Bill :) Thanks for sharing these tips.. and also for sharing that email from staff. I have yet to write a H.O.W. hub but fully intend to (promise!). I will keep these things in mind when I write it. It is an important message and the louder, the better. I have to say, your constant thought of others and determination to help others is something I really look up to. I want to be like you when I grow up!! I should probably stop procrastinating and write that hub then, eh? Hope you have a wonderful weekend!!

    • billybuc profile image
      Author

      Bill Holland 4 years ago from Olympia, WA

      Jamie, that made me smile. Thank you my dear friend. Take your time on that hub; I know you are busy and all things will come in time. Have a great weekend!

    • marcoujor profile image

      Maria Jordan 4 years ago from Jeffersonville PA

      Constructive suggestions that you non-defensively presented to us for overall improvement and increased traffic.

      I have added the attractive logo and website to my hub and adjusted the title as suggested. Thanks, Bill!

    • billybuc profile image
      Author

      Bill Holland 4 years ago from Olympia, WA

      Thank you, Maria! You show the same characteristics here at HP and I'm sure in your work. There are proper ways to approach people about changes, and I've tried to learn those over the years.

      love,

      bill

    • Gypsy Rose Lee profile image

      Gypsy Rose Lee 4 years ago from Riga, Latvia

      Thanks for informing us about this and well worth it. Keeping this on hand and will do so for future hubs. Passing this on.

    • billybuc profile image
      Author

      Bill Holland 4 years ago from Olympia, WA

      Thank you Gypsy! I want all of you to have the best chance of getting views, and still keep this movement alive.

    • Born2care2001 profile image

      Rev Bruce S Noll HMN 4 years ago from Asheville NC

      Hi Bill,

      Of course I applaud this, as you would suspect, and I do so wholeheartedly! I have been away from HP for a while. (Time spent in other areas to round out my burgeoning perspective of living life with color)

      It is now time to return and I remembered reading about your H.O.W. movement and thinking that when I made a contribution I wanted two things from it. 1) To have the piece stand on its own merit and 2) To provide an opportunity to impact our world in a way that illustrates a form a conscious living that is Globally constructive.

      I will use the examples you and your HP friends have suggested here and I hope when publishing takes place over the next months you will feel gratified that you have played a role in elevating the thinking and doing of your fellow human beings. Look for the series "Building a Life That Matters," a ten part series to begin this month!

      With much gratitude for your life,

      Bruce

    • billybuc profile image
      Author

      Bill Holland 4 years ago from Olympia, WA

      Bruce, I am very excited to read your new series. I love the title and I'm sure I will love the series as well. You speak from experience and from your heart my friend, and with that as a foundation I am sure your words will be heard by many....hopefully some who need to hear them. :) Take care, buddy, and thank you for your kind words.

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