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Why the mainstream media is losing much of its audience to more conservative sources

Updated on January 24, 2010

MSM is losing market share

The mainstream media is losing much of its audience because it insists on telling more than 50 percent of the population that most of what we believe in is wrong.

In spite of MSM's derision and arrogance toward us, they think that we should pay up for the privilege of being abused, because we think differently; that we should spend money with advertisers who are trying to pollute our grandchildren with homosexual and anti-Christian political correctness – that we should not turn to other media sources who think more like we do than they do.

Following is an article that discusses where people are, in reference to labeling themselves as either liberal or conservative.

Media conservatives claim America is "center-right," but political scientists challenge reliance on voter self-identification

If you read this article, you will see that at least half of the people that have been polled have a high probability of being turned off by what they usually see today in the mainstream media. That’s not what I would call effective marketing, unless you have figured out a successful businesses and marketing model that just targets liberals and their agendas.

Whether you disagree with the figures quoted, or you think there is better information somewhere else is not the point. This is what is called a “smoking gun.” Something either is in the process of, or has just happened!

It’s our money

I recently wrote an article outlining these issues for a national online periodical. A large number of the responses that I received in the comments section indicated that I was wrong to believe like I do. They still don’t get it. Right or wrong, our beliefs are our beliefs. Again, you can take it to the bank that it’s our money and we’ll spend it where, when and how we want to.

Here’s an article written by columnist George Will that indicates that conservatives tend to give more money than liberals do when they care about something.

Conservatives More Liberal Givers

George Will also points out in the article above, highlighting the giving habits of one of the more famous liberals that we know of, ‘“… Gore "gave at the office." By using public office to give other peoples' money to government programs, he was being charitable, as liberals increasingly, and conveniently, understand that word.”’

The point

If you are the mainstream media and you want to be successful selling in your services or advertising to more than 50 percent of Americans who think conservatively, then you should reconsider how you approach us.

If you’re not interested, that’s OK too. We have already clearly demonstrated that there are other places for us to get our news, information and entertainment fixes.

To the victor belongs the spoils

You can call us anything you want to. The conservative media is growing market share and appears to have the brighter future.

Here's an example: Fox News Evening Ratings Trend Near ‘08 Election Peak


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    • tony0724 profile image


      9 years ago from san diego calif

      I am all for subsidizing media. As long as it is not the NY Times , the LA Times or MSNBC ( THE H1N1 virus of cable news ! ) Whether the Libs want to admit or not the USA is going back to the embrace of conservatism.

    • James A Watkins profile image

      James A Watkins 

      9 years ago from Chicago

      Yes, you have it exactly right. I heard that there are some in Obama administration who want to subsidize big city liberal newspapers with taxpayer funds as a "national resource we must preserve.

    • DiamondRN profile imageAUTHOR

      Bob Diamond RPh 

      9 years ago from Charlotte, NC USA

      Daddy Paul, that's where the global warming fiasco came from. The mainstream media kept reporting unsubstantiated facts until everyone who does not understand the necessity of an unhampered scientific peer review system now believes a lie.

      Al Gore has now been totally discredited AFTER he made several million dollars on the scam. It's not over yet. We still have to contend with the ridiculous fact of CO2 being considered a pollutant, carbon tax legislation and trading carbon credits between nations and industries, ad infinitum.

      Search for this article in Google: "Weather Channel founder continues attack on climate change theory"

    • Daddy Paul profile image

      Daddy Paul 

      9 years ago from Michigan

      Good read.

      Our media for the most part has become pure propaganda.

      Anything I read or see that does not back up their facts is just pure BS.

    • Pamela99 profile image

      Pamela Oglesby 

      9 years ago from Sunny Florida

      Diamond, You are exactly right about the media. I think some of the media is catching on just a little bit. I'm not going to listen to a liberally biased station and that's just the way it is. Very good hub.


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