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Global Warming. Climate Change. The business case for saving the Planet

Updated on April 11, 2011

The business case for saving the Planet

Global Warming. Climate Change. We are reminded over and over again that we need to do more much more about ameliorating the effects of climate change. Last November the global forum on Climate Change in Copenhagenwas an attempt to do that. It faltered on political grounds; As some countries wanted to do less than others and others do nothing at all ,because they believed 'wrongly' that 'climate change' was bunk. Below is a video which beautifully puts forward a more than compelling case for business to take action on climate change. I commend it to you for your viewing. Of course we no than everyone has a propensity or inclination to resist change. This is especially the case when the change looks at first blush like costing the person making the change money or another potential loss. Hunter loving in this YouTube Video says there is money to be saved in the long run on making ones business more green and adopting green technologies.

The business case for saving the Planet

In this business address Hunter Lovins an expert in climate Change and sustainability for business explains to the audience how most of the large multi nationals already are incorporating sustainability and reducing their carbon footprint.  not only are they saving the environment  and money in the process but they see it as essential in competing for business in the future.


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    • barryrutherford profile imageAUTHOR

      Barry Rutherford 

      10 years ago from Queensland Australia

      Pcunix, Merlin Fraser, Heart4theword, Deborah Demander & prettydarkhorse that for you great contributions in your comments.

    • prettydarkhorse profile image


      11 years ago from US

      US don't want to cooperate before, they softened their stance now,

      I don't know why, It begun with BUSH before he said American way of life is not in compromise, Maita

    • Deborah Demander profile image

      Deborah Reno 

      11 years ago from First Wyoming, then THE WORLD

      It makes good common sense not to destroy the planet, cause we can't live on Mars yet. Unfortunately, business sense is ruled by money and immediate gratification, rather than long term survival and common sense.

      Thanks for a good write.


    • heart4theword profile image


      11 years ago from hub

      This was an educational video, seeing the perspective of government and corporate...on global warning. There are some things that no matter what we all do, we can not control. With the ecomic problems of today, even those who would like to change their homes to be more energy effecient...don't have the finances to do so. What is suggested in this video, would take time and money. There are so many who are having problems, just making their mortgage payment. So many out of work, some who have lost their homes and are they to put money into something they don't have. It seems more people will be driven from their homes, because they will not be able to conform to the energy effecient standards being set. The old ways of living were much more energy effecient than the way we live today, yet how many are able to conform their standard of living back to being off the grid? Why is it that money seems to be the driving force to implement changes, or money to be made off the implimented changes?

    • Merlin Fraser profile image

      Merlin Fraser 

      11 years ago from Cotswold Hills

      Can we not go down the political blame labelling route of what the Conservative’s may or may not do but won’t versus what the Liberal Green’s might like to do but can’t ! It is a meaningless and pointless exercise of trying to apportion blame on the basis of which political party happens to be in power at the moment.

      No one trusts politicians, after the election few people actually listen to what politicians are saying, which isn’t surprising because once elected they are swallowed up by the party machine and will thereafter follow the party line...Or Else !

      Global warming, whether we choose to believe it or not, is a people problem and as the people control who gets elected chances are they are going to vote for the party who is going to look after their personal interests the best, tax them the least and basically maintain the status quo.

      Business is also by definition a people thing, nobody goes into business to save the world, they do it to make money, the more the merrier. Big companies are help to account by their shareholders who are people who expect to see rewards for their investment, again the higher the better. Nobody was bitching at BP while they made billions in profit.

      Global warming is not going to go away by itself, with nearly seven billion people on the planet and rising at an ever faster rate and our complete dependence on fossil fuels consumption for practically everything increasing daily that must be a given fact.

      Will Businesses change ? No. There is no profit incentive to do so.

      Will People change ? No. Many have acquired a life style to which they will cling until death. While others aspire to a life style they see and think it is their turn now.

      Most of us realise there is a Worldwide problem and agree in principle at least that somebody, somewhere, should do something just so long as it’s not us.

      Maybe some believe that Captain Picard in the Starship Enterprise will come back from the future and magically clean up our polluted atmosphere, repair the ozone layer, refreeze the water at the poles give us a lecture on our greedy selfish morals and be on his way.

      Although the Star Trek type solution maybe our only real hope. If my assumptions about human nature are correct and therefore if we wait for the people to react and do something then we are probably doomed as a species and will take many of the other species with us.

      I believe our only hope lies within science, Carbon capture, super artificial manmade trees that literally suck carbon monoxide from the atmosphere, liquidise it and bury it underground. Plant more trees, recover our jungles, the true lungs of the planets.

      If Governments and Businesses want to prevent the Global disaster that is coming then find a way to protect and reverse global deforestation. Find another way for the peoples of those countries to earn a decent living.

      What can the people do ? Well for a small start stop demanding our supermarkets provide out of season produce that comes from countries that in many cases cannot produce enough to feed themselves.

    • Pcunix profile image

      Tony Lawrence 

      11 years ago from SE MA

      I am heartily sick of the utter stupidity and greed that keeps us poisoning ourselves. That so much of comes from the politically conservative side of the fence is just one more reason why I refuse to support conservatives - not that the other side is having all that much success and not that some of them are not just as bad, of course.


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