ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

U.S Presidential Election 2016 - Lessons From Canada

Updated on December 23, 2016
Name recognition did not work for Hilary Clinton, wife of former U.S. President Bill Clinton.
Name recognition did not work for Hilary Clinton, wife of former U.S. President Bill Clinton. | Source
Name recognition worked for Justin Trudeau, Canadian Prime Minister whose father is Pierre Trudeau, a former Canadian Prime Minister.  He is with U.S. President Barack Obama during Trudeau's state visit to the U.S. in March 2016.
Name recognition worked for Justin Trudeau, Canadian Prime Minister whose father is Pierre Trudeau, a former Canadian Prime Minister. He is with U.S. President Barack Obama during Trudeau's state visit to the U.S. in March 2016. | Source

Candidates for the 8 November 2016 U.S. presidential election, should take a break from campaigning and revisit circumstances that made Justin Trudeau the Prime Minister of Canada, after the 19 October 2015 election.

Granted, these are two different countries, but election winds are the same. They do not always go the way predicted by political experts, the media, pollsters and wishes of partisan public relations men and women.

U.S. President Barack Obama’s election in 2009, is another example of election winds taking an unexpected direction. It also threw out all books about race, old boys’ network, campaigning, and fundraising for a train ticket to the White House.

Name Recognition

For starters, the U.S. election has something in common with the 2015 Canadian election. Justin Trudeau and Hilary Clinton inherited politics. Trudeau is the son of Pierre Elliot Trudeau, a man who was prime minister in 1968 and 1980.

Hilary Clinton wants to be the next president and she already knows White House corridors and gardens because her husband Bill Clinton was the president from 1993-2001.

Although it is not quantified, some voters voted for the Liberal Party because of Trudeau’s father. Others didn’t for the same reason. So both Trudeau and Clinton have name recognition in their corner.

Election Advertising

The first lesson U.S. presidential candidates can learn from the Canadian election is that don’t dog the opposition because it will haunt you forever should they win the election. In fact, it will be fodder for jokes in parliament or Congress till kingdom come.

Candidates running for political office are usually surrounded by so-called experts or handlers who tell them how to do things in order to win.

Political parties print flyers that are distributed in residential areas and campaign trails. They also buy time on television and radio to influence voters.

Political experts or handlers usually give candidates two choices:

  • Attack the other party. Call it incompetent, corrupt or failed to deliver in the past. Anything negative.

  • Tell voters what you can do, experience or skills. Also promises. Highlight what you can do if you win the election.

Negative Advertising

http://nonqaba-cinemamytake.blogspot.ca/2015/10/elections-and-political-bullies.html

Negative ads or name-calling seems to be popular on both sides of the border. The Conservative Party, which was in power just before the election, decided on military style advertising with online and broadcast ads that said Justin Trudeau was not ready to be prime minister.

Flyers distributed all over the country also had the message. The strategy boomeranged because the man the Conservative Party claimed was not ready is now running Canada after the Liberal Party won 39.5% of the popular vote. The campaign strategy therefore boomeranged.

The risk of constantly attacking the opposition is two-fold. The Conservative Party gave Trudeau free advertising because his photo was on their ads. Who knows? Maybe there were some voters who did not like negative ads and voted for the guy who was ‘not ready.’

Issues

Another reminder for U.S. presidential candidates is that issues are still important, especially in large countries like Canada and the U.S., where regional interests determine how people vote.

Take the issue of marijuana for example. During the campaign, some political parties and certain sections of the public found it funny that the Liberal Party promised to legalise and regulate it, if it wins the election.

It is no laughing matter for British Columbia, which produces most of the marijuana grown in Canada. The New Democratic Party (NDP) has always been in favour of decriminalising it, and candidates had to answer questions about the difference between decriminalization and legalization.

Photo Shoot

How you voted is a secret, so no post-election analysis will give us a true picture of how Canadians voted but we can take a wild guess.

Justin Trudeau knew where the issues of potential voters and took some risks, especially in foreign policy. They paid off but some people voted on how he looks and his age.

Youth, his lifestyle and the Obama factor worked in his favour. The photo shoot is extremely important in an age where YouTube is a factor in deciding who becomes president or prime minister.

The United States has a president that is a fitness fanatic, plays basketball, is a social media citizen and looks good in front of the camera.

Some Canadians felt that Justin Trudeau is also good photo shoot material for their country.

Comments

    0 of 8192 characters used
    Post Comment

    • Gregory Vic profile image

      Greg de la Cruz 

      2 years ago

      Black propaganda can really get so exhausting when the campaign period drags on.

    working

    This website uses cookies

    As a user in the EEA, your approval is needed on a few things. To provide a better website experience, hubpages.com uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

    For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at: https://hubpages.com/privacy-policy#gdpr

    Show Details
    Necessary
    HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
    LoginThis is necessary to sign in to the HubPages Service.
    Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
    AkismetThis is used to detect comment spam. (Privacy Policy)
    HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
    HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
    Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
    CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
    Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the googleapis.com or gstatic.com domains, for performance and efficiency reasons. (Privacy Policy)
    Features
    Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
    Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
    Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
    Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
    Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
    VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
    PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
    Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
    MavenThis supports the Maven widget and search functionality. (Privacy Policy)
    Marketing
    Google AdSenseThis is an ad network. (Privacy Policy)
    Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
    Index ExchangeThis is an ad network. (Privacy Policy)
    SovrnThis is an ad network. (Privacy Policy)
    Facebook AdsThis is an ad network. (Privacy Policy)
    Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
    AppNexusThis is an ad network. (Privacy Policy)
    OpenxThis is an ad network. (Privacy Policy)
    Rubicon ProjectThis is an ad network. (Privacy Policy)
    TripleLiftThis is an ad network. (Privacy Policy)
    Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
    Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
    Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
    Statistics
    Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
    ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
    Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)