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What is a Name and the Effect?

Updated on February 24, 2018
jackclee lm profile image

Jack is currently a volunteer at the Westchester County Archives. Before retiring, he worked at IBM for over 28 years.


Donald Trump spent a life time building up his brand and his name. He has put his name on buildings and casinos and parks and golf courses and even bottled water. He is a self promoter and very successful at it. Only since he decided to run for President and won did the media and half the population turned against him. What is it about the name that evoke such extreme emotions? I was intrigued by two recent incidents. Both illustrate exactly what I am asking here.

In one case, a news reporter goes on campus at NYU and ask random students what they think about the State of The Union speech by Trump. The trick was the speech had not happened as yet and it was scheduled the following week. It was amazing to watch these students, supposedly intelligent and being educated in a top university, talk about Trump and lead on by the reporter to say all kinds of negative things which were untrue.

In a second video, another reporter asked students about some policies of Trump and received all kinds of negative comments. The problem was the policies was actually implemented by President Obama years ago.

In both incidents, the common theme is the name. The Trump name invoke reactions that are almost pavlovian. These students are not thinking and just reacting to a situation where they are automatically giving an expected response. The danger is they can be easily manupulated.


These are just two examples of how average people can be brainwashed to think a certain way. What is your reaction to the Trump name?

© 2018 Jack Lee


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    • tsadjatko profile image

      10 months ago from now on

      What you have described has less to do with these students "not thinking and just reacting to a situation where they are automatically giving an expected response" than it has to do with the affect the media has on everyone, students and adults!

      Where does their information come from? Were the media honest their opinions would be different.

      The danger is not that they "can be easily manipulated" but the danger is that a biased and unprofessional agenda driven media will propagandize the entire public be they thinking or not. Be it no surprise the young succumb to the propaganda as totalitarian regimes constantly corrupt language for political purposes especially targeting the immature and inexperienced and their emotions. Nazi's, communists, all governments that want control over the lives of their people propagandize the public, so it is no surprise that the media, run by the democrat left who wants to control your lives, will continue to propagandize the public against their enemies and for their agendas. When they have taken hold of the education system, the university, academia system, and the media what would you expect?

      After all it is human nature to be as sheep and the media knows it.


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