Free Marketer's Conundrum DOJ vs. Apple Antitrust Settlement

  1. GA Anderson profile image84
    GA Andersonposted 5 years ago

    Could this be a case of the DOJ being both right and wrong on one issue?

    Warning to Free Market absolutists - look before you leap, don't judge this book by it's cover.
    (sorry, couldn't resist that cheesy bit )

    Here's the deal:
    DOJ wins antitrust suit accusing Apple and five major publishers of colluding to artificially raise ebook prices.

    It seems Steve Jobs got together with R. Murdock, (and later four other publishers), and inked a deal to price best seller ebook releases through Apple iPad apps, (which only linked to Apple's store), at $12.95 and $14.95

    Sounds like price fixing, right? Well, maybe not yet. Because that agreement was only for Apple store sales. Why can't a store owner and its suppliers set their own prices?

    But, the plot thickens. Apparently, including Apple,  these publishers are the prime movers in the field. And these publishers told Amazon, (which sells best sellers at $9.99), B&N, and the other MAJOR book sellers, "Hey, you have to raise your prices or we won't sell to you!"
    (Note: Amazon is apparently willing to take a loss on some titles - paying $14 wholesale price, and selling for $9.99)

    Fearing a loss of inventory supply, (Standard Oil history buffs experience a pang of Deja vu'), Amazon agreed. Was this collusion? Or just the rights of businesses to conduct their affairs.

    source: … e24447.htm

    But the DOJ settlement offer will force Apple to include Amazon and other ebook seller links in Apple's iPad ebook  Apps.

    Hmmm.  That doesn't sound right.

    source: … lRpZesO.99

    As a capitalistic Free Market supporter, (but not an absolutist), I agree with the court's antitrust and collusion findings against Apple and the publishers - but not with the DOJ's proposed settlement requiring Apple to include competitor's links...

    I think...
    Apple got caught trying to manipulate the market to the consumer's detriment - and should have to "pay the piper" (more cheese)

    But, I don't agree that a business should be required to enable or advertise its competitors.



This website uses cookies

As a user in the EEA, your approval is needed on a few things. To provide a better website experience, uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at:

Show Details
HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
LoginThis is necessary to sign in to the HubPages Service.
Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
AkismetThis is used to detect comment spam. (Privacy Policy)
HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the or domains, for performance and efficiency reasons. (Privacy Policy)
Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
MavenThis supports the Maven widget and search functionality. (Privacy Policy)
Google AdSenseThis is an ad network. (Privacy Policy)
Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
Index ExchangeThis is an ad network. (Privacy Policy)
SovrnThis is an ad network. (Privacy Policy)
Facebook AdsThis is an ad network. (Privacy Policy)
Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
AppNexusThis is an ad network. (Privacy Policy)
OpenxThis is an ad network. (Privacy Policy)
Rubicon ProjectThis is an ad network. (Privacy Policy)
TripleLiftThis is an ad network. (Privacy Policy)
Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)