If you had to take a public opinion survey on a topic you cared about, how would you reach people who have cell phones, but no landline?
I would buy lists of numbers, also there is software that traces good numbers.
That's one of the problems facing marketing analysts these days - demographically, younger age groups are less likely to have landlines than older people. Of course, much of the widely used research coming from universities was done through using 18-24 year old students as subjects. So maybe things are balancing out now. Just kidding.
Other options are focus groups, mail surveys, filtering the landline responses to get balanced demographics, finding peope in public settings (malls, etc.) and surveying them, etc.
Honestly, I think it makes more sense to post a survey online. I've never answered a phone survey, but when left to myself on a computer I answer them all the time (I'm 21 btw). I find myself a lot less pressured when answering surveys like this and the same method seemed useful when I did research in Sai Ying Pun, Hong Kong. The only downside I can think of is that you can't target geographical areas like you could with an area code.
What if it was sent to you via email? Would you respond to it?
What kind of response did you get in Sai Ying Pun?
My concern with online surveys (in terms of gathering usable results) is that they can be 'gamed' through people responding multiple times, or through campaigns to get likeminded people to respond. Also, you can't control the demographics of the responders. The data will not give you solid information usable across the spectrums of age groups, genders, income levels, education levels, ethnic groups or any other factors that need to be included in yielding data that can be interpreted for applications in the real world.
There's that QR thing you could use, though would come with a price tag I imagine. Sort of like a bar code thingy, people click and taken to your link done for cell phones. I would use survey sites, make a stand alone web page, there are sites that generate the codes for use in polls and surveys. Ask in forums. Just some ideas
Hmmm. I forgot about the survey sites. I have a couple friends who recently conducted a poll through one. Can you ask demographic information on them? Will they compare to make sure the same person doesn't answer twice? I'll have to check it out.
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