ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

Struggling to see

Updated on October 7, 2013

Wake up

Close your eyes and think of the word racism. What images appear in your mind? A Ku Klux Klan member? A hate crime? Only white police men "watching" over a black neighborhood? Many who hear the word racism often invoke imagery of prejudice at its extreme. Yet in reality, most minority groups in the United States of America, the land of the free and the home of the brave, will rarely, if ever, meet a Ku Klux Klan member or be the fatality of a hate crime. Rather, minorities attempting to wake up in the American Dream are more likely to deal with covert racism. A kind of racism that is a challenge to uncover, especially as many are actually struggling to see it for what it is.


Overlooking persons of a different race is an instance of covert racism. For example, imagine a Hispanic-American enters a fancy boutique and is waiting to be acknowledged but the personnel acts as if she wasn't there. They just continue to search through shelves. Instantly, a white woman arrives at the boutique and the employees immediately approach her. They only help the Hispanic-American after they assisted the white customer. Can you think of one of the covert messages sent to the Hispanic-American? I can: “You are not deserving of assistance or customer service like a white person is.”

Now, imagine an Asian-American senior citizen visits an African American church for various Sundays but no one takes the time to approach him. In the meantime, an African-American guest is more than acknowledged by various church members in his first visit. Congregants get to know him and even exchange phone numbers with him. It takes only one Sunday for him to feel like a part of the religious community.

It may come as a surprise to the church members to hear that the Asian-American man thinks they were racist with him. They just think that they connected with the African-American visitor and that they weren’t sure if the Asian-American spoke English at all. Afterwards, when the subject of diversifying the church’s community is brought up, the members lift their shoulders when asked how to attract more diverse members. They fail to see how their indifference to the people of a different race who seldom stopover could make their religious institution inhospitable to other minorities.


Covert racism doesn't only take the form of ignoring different people from one’s own race or treating them differently, but it also shows in ridiculing others ... even of one's own race. I know you are wondering, how can ridicule on the basis of race be covert? Well, for example, when looks are supposedly constructively criticized in a particularly racial way.

Who hasn’t heard a person (of any race) talking about the physical characteristics of a woman in a way similar to this one: "Without hair and makeup she is kind of scary to look at. But once she puts make-up on, magic happens! She narrows her nose and thins her lips with two liners. And she irons her hair making it look soft and healthy. I mean, I can't even describe the miracle that happens after she straightens her hair."

How does this stink of covert racism? Well, the person isn't only saying the woman is unattractive until she puts makeup on and straightens her hair. By saying that the woman's nose is too wide, her lips are too big and her hair is uncontrollable, the person is pointing out that the woman’s features are different from the idealized Eurocentric ones. In sum, the person suggests that the woman is unattractive because of particular racial features that she is motivated to hide. Talk about covert racism!


If we only reason racism when we see it blatantly, we let covert racism go on negatively affecting lives. Because covert racism is somewhat subtle, it reaches more lives and does more permanent harm. Thus, it's crucial to concern ourselves with any racist remark and not letting it just go by unacknowledged. When awareness is raised, we could recognize how we are contributing to it and could then work towards unveiling it.


This website uses cookies

As a user in the EEA, your approval is needed on a few things. To provide a better website experience, uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at:

Show Details
HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
LoginThis is necessary to sign in to the HubPages Service.
Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
AkismetThis is used to detect comment spam. (Privacy Policy)
HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the or domains, for performance and efficiency reasons. (Privacy Policy)
Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
MavenThis supports the Maven widget and search functionality. (Privacy Policy)
Google AdSenseThis is an ad network. (Privacy Policy)
Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
Index ExchangeThis is an ad network. (Privacy Policy)
SovrnThis is an ad network. (Privacy Policy)
Facebook AdsThis is an ad network. (Privacy Policy)
Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
AppNexusThis is an ad network. (Privacy Policy)
OpenxThis is an ad network. (Privacy Policy)
Rubicon ProjectThis is an ad network. (Privacy Policy)
TripleLiftThis is an ad network. (Privacy Policy)
Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)
ClickscoThis is a data management platform studying reader behavior (Privacy Policy)