ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

why indians prefer imported items

Updated on December 15, 2009




During our freedom struggle movement, Gandhi ji stressed the need for `Swadeshi`. Even today Indians remember the patriotic slogan BE INDIAN, BUY INDIAN. But what happens when we enter show room of any international brand?

It was recently disclosed in a summit held in New Delhi that most of the Indians prefer to purchase luxury items from abroad. They are ready to pay much more for the brands at the showrooms in Chicago, London, Singapore or Dubai, they may even not ask for a discount. While at their native country they may not like to purchase the same cheaper local brand items without bargaining.

We may agree that when a person is abroad, there is nothing wrong in purchasing whatever he likes from the visiting country. It is not only Indians but tourists from all over the world prefer shopping. Some may shop to collect memories of the place visited. Others may like to take some gifts for their near and dear ones. And one more category – it must be good because it is a foreign brand.

Till recently it was very common that if you own anything that is of international brand or from abroad, it sets you apart from others. Primary purpose of most of the Indians visiting nearby countries like Singapore, Dubai, etc. was shopping various electronic items, garments, perfumes, jewelry etc. Even at the planning stage, such visitors tried for searching everything that could be purchased from the places being visited. While touring at such places, sightseeing and enjoyment is natural but becomes secondary.

Time has changed and the days are gone when people used to specially travel abroad for getting foreign brand items. Today the internet and the information spread through the wide cable network channels have changed the mindset of consumers. While sitting at home one can see, experience and order for anything he likes from any country and get it.

There seems nothing wrong if sometime anyone may prefers some foreign made items because of its non-availability at his home country or because of its genuine quality or uniqueness.

But the question is while in India, why people prefer or search for such items which have the production tag of some other country, whereas the same product is available in the domestic market and that too at lower rates. It is because of the general thought that has been established through long experience that the products available in domestic market are of sub-standard quality. In return they are ready to pay almost 30% more price which costs them because of Import duty, transportation etc.

When asked, someone replied that he always prefer domestic products but whenever gets a chance, he likes chocolates of a particular country. The reason was that the milk available in that country was non-comparable. The other person told me that he prefers electronic items of a particular country because they are of international standards and rarely available in India at a higher rate or available only when the product is outdated in the originating country.

In today’s tough competitive business environment only fittest can survive. It is not possible for any competitor to compromise on the quality. We do agree that Indian products are second to none in quality, but that quality is honored for exports. What about the products that are supplied within country?

We agree that `All that glitters is not gold`. Similarly whatever we purchase from abroad may not always be good stuff. But the promise of good after sales service also exists behind international brands.

Whenever we think for quality and branded items of luxury, electronics, perfumes, automobiles, garments etc., if not all, most of them (like Lacoste, Samsung, Sony, Addidas, Reebok, Honda etc.) are from other countries. Indians are producing in collaboration with different international branded companies. Items produced in one country are being assembled somewhere else. Pickles and other food items produced and processed in India are packed & sold in USA.

There is nothing best like own home i.e. East or West Indian is the best. Many Indian companies (like Raymond, Bata, Good Year, BPL, Videocon, Maruti etc.) are exceptionally good in international market. We find Indian handicraft and decorative items throughout the world market.

During my recent visit to USA, on internet I experienced - Be Indian, Buy American. At other place it was – Buy American, Be Indian. A long list of branded items, which has yet no presence in India, being liked by Indians at Wal-mart, Starbucks, Disneyland, Office-Max etc. But I also experienced as the world being integrated.

Non-availability or Inferior quality of any product in the domestic market has also forced the citizens to compare domestic products with international standards.

Many of famous multinational brands from all over the world have rapidly moved India while others have taken note and are keen than ever to reach our doorsteps . Is it not a sign of true globalization? But consumer is the ultimate ringmaster.

Though slowly, but mindset is changing and there seems no reason in thinking – BE INDIAN, BUY THE BEST.


    0 of 8192 characters used
    Post Comment

    • profile image


      4 years ago

      You can shop from any US website and ship the items to India using It will be delivered to your doorstep in India

    • pramodgokhale profile image


      5 years ago from Pune( India)


      Long back i worked in middle east, we used to bring foreign items while coming on vacation.The reason is, Japan was top in manufacturing electronic goods and after sales service. Their products were very superior by technology and looks.At that time China was nowhere in the scene.

      Second thing is most important , in these nations import duties or taxes were nominal and their citizens were provided subsidies by their government for food and imported items so expatriates were also beneficiaries.

      Electronics and household items from Japan and Europe were of high quality and durable.Indian consumer market was about to make mark so people were always under impression that imported is best.

      After 1991, we embraced globalization and liberalized our economy , we invited foreign manufacturers and Indian manufacturers to make consumer items on large scale.

      Now we don't need to import electronic gadgets , washing machines, CDs , we produce it here.Indian consumers afford to buy these items because income levels rose.

      Slowly but definitely craze of imported items is fading.

      Thank you sir,



    This website uses cookies

    As a user in the EEA, your approval is needed on a few things. To provide a better website experience, uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

    For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at:

    Show Details
    HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
    LoginThis is necessary to sign in to the HubPages Service.
    Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
    AkismetThis is used to detect comment spam. (Privacy Policy)
    HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
    HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
    Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
    CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
    Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the or domains, for performance and efficiency reasons. (Privacy Policy)
    Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
    Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
    Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
    Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
    Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
    VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
    PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
    Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
    MavenThis supports the Maven widget and search functionality. (Privacy Policy)
    Google AdSenseThis is an ad network. (Privacy Policy)
    Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
    Index ExchangeThis is an ad network. (Privacy Policy)
    SovrnThis is an ad network. (Privacy Policy)
    Facebook AdsThis is an ad network. (Privacy Policy)
    Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
    AppNexusThis is an ad network. (Privacy Policy)
    OpenxThis is an ad network. (Privacy Policy)
    Rubicon ProjectThis is an ad network. (Privacy Policy)
    TripleLiftThis is an ad network. (Privacy Policy)
    Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
    Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
    Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
    Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
    ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
    Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)