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"Giving" is all around us

Updated on November 6, 2014

Your Giving Will Make You Wealthy

I'm sure you've heard the saying, "Give the customer what he wants," or, "The customer is always right." The key word in the first saying is "give" because it is the giving that produces the eventual sale. If the customer wants product information and you give it to him, he may allow you to sell the product to him.

Whenever I need service or product information, I always go to a small retail dealer who I know will give me what I want. I very seldom make the purchase from a mass merchandiser with clerks who cannot even identify the product and certainly cannot describe it in detail. Since the salesperson has taken the time to explain all the benefits of the product, I feel that he has earned the higher price he may be asking for the product and that to buy elsewhere amounts to theft of his valuable time. Since I'm not a thief and I value his giving to me, I will always buy from him.

Giving, in this sense is a human commodity that can be commercialized. Many entrepreneurs do not realize the importance of giving. These almost always go broke soon. A small enterprise must give something to the potential customer, after which a purchase may be made.

It's amazing how the English language has incorporated the word "give" into many phrases often used in business. For example, I "gave" music lessons to customers for many years, who in turn purchased instruments from me. When anyone asked me what I did for a living, I would say, "I give music lessons."

When I sponsored teen dances in various communities during my college years, I told everyone I was "giving" dances. Doctors "give" pills and shots.

Psychiatrists "give" therapy sessions, barbers "give" you a haircut, and lawyers "give" you advice. An entrepreneur who sets up a shop full of new merchandise but has nothing to "give" will inevitably have a shop full of new merchandise without any potential customers. "Giving" in this case is critical for survival.


This is an excert from Born to be Rich.

Discover the Wealth that has always Belonged to you


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    • Reynold Jay profile imageAUTHOR

      Reynold Jay 

      9 years ago from Saginaw, Michigan

      Wow--great comments from everyone! Hubs did not inform me all these comments were pouring in so I gotta catch up today. Thank you to all for the comments. I'm going to write short HUBS like this for a while. THese are mostly taken from my 25 year old book and then I'll add a comment or two , do some updating and then look forward to all the wonderful HUBBERs who follow me. Forgive me for not visiting your HUBS today as I am swamped with a backlog of comments. I promise I will check on all of you soon.

    • Peggy W profile image

      Peggy Woods 

      9 years ago from Houston, Texas

      Good service is the key to success in any industry or trade. You are right about the mom and pop enterprises generally giving much more than just selling the merchandise to the customers. They are worth patronizing.

    • Aphrodite Venus profile image

      Aphrodite Venus 

      9 years ago from Orlando

      This is very good advice. Thank you for your words of wisdom. vote up useful.

    • vidhimayur profile image


      9 years ago

      good hub..."the hand that gives is thë hand that gathers"!!

    • Eiddwen profile image


      9 years ago from Wales

      I really enjoyed this one and I now look forward to reading many more by you.

      Take care


    • The Frog Prince profile image

      The Frog Prince 

      9 years ago from Arlington, TX

      You Get By Giving. In the business world it is known as good will.

      Great write up.

      The Frog

    • Becky Puetz profile image


      9 years ago from Oklahoma

      You make a really great point here that is is an absolute fact. I agree with you 100%. It's very frustrating to enter a super center where the staff is ignorant about the products they are selling, especially since the buyers are usually not experts either. In my case, I look for a product in hopes of getting personal service, information, advice and guidance installing etc.. I enjoy the whole buying experience from a smaller retailer who is willing and happy to go the extra mile. Thanks for another awesome Hub RJ.

    • profile image


      9 years ago

      Thank you for giving us this hub RJ. Voted up and awesome.

    • Hyphenbird profile image

      Brenda Barnes 

      9 years ago from America-Broken But Still Beautiful

      I also am diligent in using local business and establishments. I feel it is important to them and me both. To give is of utmost importance. After all, Jesus gave His life so I surely can give my all. Thanks RJ, for an inspiring read. Hyph

    • Reynold Jay profile imageAUTHOR

      Reynold Jay 

      9 years ago from Saginaw, Michigan

      Thank you to all above for the comments. True giving anticipates nothing in return as mentioned by Cardisa. However JT suggests that Givers are often taken advantage of by "takers" and this does happen. Both aspects are disscused at length in the extended essay.

    • Cardisa profile image

      Carolee Samuda 

      9 years ago from Jamaica

      We often use the word 'give' in the wrong context as giving implies not receiving a payment in return. When we give we should not expect reciprocation.

    • profile image

      jt walters 

      9 years ago

      Sadly, you can give and give and give and end up like The Giving Tree completely taken advantage of and inapprecation of your loneliness.


    • christopheranton profile image

      Christopher Antony Meade 

      9 years ago from Gillingham Kent. United Kingdom

      You also give us lots of wisdom Reynold, which I hope people value.

      Thanks for that little reminder of the old fashioned virtue of service, something becoming a bit scarce in our modern world.


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