"Giving" is all around us
Your Giving Will Make You Wealthy
I'm sure you've heard the saying, "Give the customer what he wants," or, "The customer is always right." The key word in the first saying is "give" because it is the giving that produces the eventual sale. If the customer wants product information and you give it to him, he may allow you to sell the product to him.
Whenever I need service or product information, I always go to a small retail dealer who I know will give me what I want. I very seldom make the purchase from a mass merchandiser with clerks who cannot even identify the product and certainly cannot describe it in detail. Since the salesperson has taken the time to explain all the benefits of the product, I feel that he has earned the higher price he may be asking for the product and that to buy elsewhere amounts to theft of his valuable time. Since I'm not a thief and I value his giving to me, I will always buy from him.
Giving, in this sense is a human commodity that can be commercialized. Many entrepreneurs do not realize the importance of giving. These almost always go broke soon. A small enterprise must give something to the potential customer, after which a purchase may be made.
It's amazing how the English language has incorporated the word "give" into many phrases often used in business. For example, I "gave" music lessons to customers for many years, who in turn purchased instruments from me. When anyone asked me what I did for a living, I would say, "I give music lessons."
When I sponsored teen dances in various communities during my college years, I told everyone I was "giving" dances. Doctors "give" pills and shots.
Psychiatrists "give" therapy sessions, barbers "give" you a haircut, and lawyers "give" you advice. An entrepreneur who sets up a shop full of new merchandise but has nothing to "give" will inevitably have a shop full of new merchandise without any potential customers. "Giving" in this case is critical for survival.
~*~
This is an excert from 
