ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

How to Easily Pay College Athletes

Updated on July 10, 2014

The notion of paying college athletes has garnered a lot of steam over the past several years. As TV networks continue to pay out more and more money for college football broadcasts, certain schools and football conferences get paid more and more money for those broadcast rights. That money then goes to athletic departments, and colleges are often capable and willing to pay athletic directors and coaches a lot of money for their services, sometimes in the millions per year.

However, none of this revenue money is given to the actual athletes on the field itself. Yes, some players are given scholarships which pay for room and board, but as only a tiny percentage of college football players go on to get paid in the NFL, a lot of players are risking their bodies and their livelihoods for no real compensation.

Still, debate rages as to how exactly to pay these players once the initial hurdle of just paying them is surpassed. Perhaps a small stipend? Or players get a cut from TV revenue? However, what about players in lesser known positions or colleges? Will they paid? How about players in sports that aren't football or basketball? They play just as hard, so why shouldn't they get paid? Another major hurdle is Title IX, a rule set in place that forces colleges to have as many female athletes as male athletes, would Title IX apply in this situation? What's more, there are many college football fans who like the idea of watching amateur players play the game; off put by NFL football with its supposed "mercenaries" playing for the money instead of the "love of the game". Even supposing that viewpoint to be logical (its really not), paying college athletes could put off a lot of people in that camp, which could hurt revenues for everyone, including college athletes ironically enough.

It seems like a major mess, but there's one simple way to avoid most of it. It's a method commonly used for Olympic athletes who also do not get paid specifically to participate in the Olympic games. The solution is this: lets players profit from their own fame.

Jameis Winston
Jameis Winston

Would you still watch College sports if athletes started getting paid?

See results

The Olympic Model

If colleges, their conferences and the NCAA are so unwilling to give these athletes money, then they should at least allow sponsors and companies to pay them to use their likeness for their products or services. If Nike wants to use Jameis Winston for ads for some new sneakers or cleats, and are willing to pay him handsomely to do so, then I don't see the problem with that. No money is being lost by the NCAA, and Winston is still considered as much an amateur as, say, Michael Phelps, whose riches are mostly from endorsements he's made since become a big time Olympic star.

Colleges won't lose any money by doing this as they aren't paying any players. Rather, they may stand to earn even more money if - continuing the example - Nike pays Florida State for a cross-promotion featuring Winston promoting its products while wearing Florida State gear. As long as there are companies willing to pay out way too much money to have famous athletes of any sport endorse their wares, then that's a ton of extra money out in the open for the NCAA to claim but only if they let players get that cash, first.

This will also eliminate the need to punish players for trying to make money in some other way, which wouldn't really be necessary at that point as they'd be getting paid. Players selling conference title rings or athletes making small profits selling jerseys with their last names on them shouldn't face too much scrutiny under an Olympic model, though again if the player is making good money via endorsements that player shouldn't have to worry about pawning off anything.

The Olympic model would also save the NCAA a few legal uncertainties, one of which should include Title IX. As the payment of players now falls on outside factors, whether or not female athletes get paid as much as the males is no longer the NCAA's concern. That, of course, opens up a new set of problems.

That guy that gives Papa John poor business advice on TV
That guy that gives Papa John poor business advice on TV

Unfair Advantages

Of course, if you leave it up to endorsers to pay these athletes, they would much rather pay a well known athlete rather than a lesser known one. People will pay more attention if Peyton Manning teams up with Papa John for pizza deals, not so much if punter Britton Colquitt did it instead. You can probably bet LeBron James makes more money in endorsements than the entire WNBA put together then multiplied at least several times over. Most people know LeBron James, they'll remember he endorses a McDonalds burger, whereas most of these same people couldn't even name one WNBA player.

The same would appy to college athletics should athletes be paid under an Olympic model. If you were a quarterback on Texas, whose games are often aired on its own network, you'd get a lot more endorsement money than a quarterback on UTEP, whose conference games you'd have to actively seek to find on TV.

Similarly, because its the wide receivers that make a lot of big players, not the punters, you'd find that receivers would often get much more endorsement money than punters.

Sadly, athletes in "non-revenue" sports such as, well, everything that's not football or men's basketball would get a relative pittance in terms of money. Maybe a college wrestler in Iowa or a hockey players in Minnesota can get a bit more, but it would be incomparable to what some football or basketball players would be making.

You Are What You're Worth

An athlete's worth improves in two ways. First, how well they play, obviously, but also just how many eyeballs see you play well. Nobody notices the offensively lineman playing well. Nobody sees the running back at Rice run for hundreds of yards. Nobody sees the volleyball team's best player deliver stunning spike after spike. These people would not get much in national endorsements and would have to depend on local companies to give them what little they can earn.

Whereas, those at the top - the big time college QB, the basketball star who made the big shot - they'll get more money than they'll see in their rookie contracts. Its not an entirely fair system, but when most pundits and analysts say they want to see these athletes get paid, they're mostly referring to the players they see on TV anyway, so to them its as fair as they need it to be.

Comments

    0 of 8192 characters used
    Post Comment

    • Richard Paul profile imageAUTHOR

      Richard Paul 

      4 years ago from Olathe, KS

      That is a good point, also considering that these are young men who may not know exactly what they're getting into with these sponsorships and the like. To that, I would hope each university would take measures to help educate these athletes on those matters. Worse yet, a coach would probably be pressured to keep starting an insubordinate athlete by media, fans and, most decisively, sponsors. Still, those are issues that would happen even if another way was agreed upon to pay college athletes (well, maybe not the sponsor part). The olympic model would only pay the top athletes more money in a manner that would be less messy for the NCAA to enact.

    • lions44 profile image

      CJ Kelly 

      4 years ago from Auburn, WA

      I like your idea but there is that provability "slippery slope." Once a star gets tied up with sponsors, does the coach lose power? The star player will say that I'm working out with my personal QB coach and not going to practice today. Guys like Winston and Manziel have a lot of power in that case. And I'm dubious as to how they would use it. Voted up.

    working

    This website uses cookies

    As a user in the EEA, your approval is needed on a few things. To provide a better website experience, hubpages.com uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

    For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at: https://hubpages.com/privacy-policy#gdpr

    Show Details
    Necessary
    HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
    LoginThis is necessary to sign in to the HubPages Service.
    Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
    AkismetThis is used to detect comment spam. (Privacy Policy)
    HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
    HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
    Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
    CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
    Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the googleapis.com or gstatic.com domains, for performance and efficiency reasons. (Privacy Policy)
    Features
    Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
    Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
    Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
    Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
    Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
    VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
    PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
    Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
    MavenThis supports the Maven widget and search functionality. (Privacy Policy)
    Marketing
    Google AdSenseThis is an ad network. (Privacy Policy)
    Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
    Index ExchangeThis is an ad network. (Privacy Policy)
    SovrnThis is an ad network. (Privacy Policy)
    Facebook AdsThis is an ad network. (Privacy Policy)
    Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
    AppNexusThis is an ad network. (Privacy Policy)
    OpenxThis is an ad network. (Privacy Policy)
    Rubicon ProjectThis is an ad network. (Privacy Policy)
    TripleLiftThis is an ad network. (Privacy Policy)
    Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
    Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
    Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
    Statistics
    Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
    ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
    Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)