ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

Why a Reason for LeBron James Going to Los Angeles Is to Make Movies

Updated on July 5, 2018
Rhett Wilkinson profile image

Rhett has won 12 awards from the Society of Professional Journalists or Religion Newswriters Association. He's on Twitter @rhettrites.


For starters, a trailer of James’ ‘Space Jam 2’ was actually going to accompany his Lakers announcement.

There is at least one reason besides basketball for LeBron James’ decision to sign with the Los Angeles Lakers.

His priority on winning championships seems to have been higher when he went to Miami than in his announcement to join the Los Angeles Lakers. (Lonzo Ball and Kyle Kuzma are not the Dwayne Wade and Chris Bosh of 2010.)

So, it’s not an accident that he is in Hollywood.

A trailer of James' “Space Jam 2” was going to be released along with the announcement of James’ basketball decision. Back in 2016, James and director Justin Lin went ahead with the film, Screen Rant reported.

Already, James co-owns a production company.

And James is already producing a reboot of the 1990 comedy “House Party,” according to SR.

In Hollywood, the opportunist James can collaborate with the world’s best filmmakers in-season. He can make the effort to get perhaps the best publicity one could ask for. It can be a year-round pursuit. It doesn’t even need to be an offseason endeavor like Jordan did with “Space Jam” or Shaquille O’Neal, with “Kazaam.”

Crush Minnesota by night, collaborate with Michael Bay by day?

Surely James would love the publicity he would get by being a hero of a movie, with explosions in the background.

Would there be a better time for James?

First, understand that Michael Jordan is the person James is chasing to be the greatest basketball player of all time. At least, considered the best. You can make a good argument for Wilt Chamberlain and others being the greatest. But Jordan is regarded as the “GOAT” largely because his branding was so perfect.

That public relations is perhaps no better reflected by Jordan having a movie.

So, in movie mecca, James can also optimize his branding before his career ends. That's when talk about him will drop off. He can do so especially through movies. That's because he already has a logo and shoe line, like Jordan also had.

It’s also worth considering that Kyrie Irving is starring in his own movie (“Uncle Drew”). This is the Kyrie Irving that put to ruin James’ plans to optimize his chances at NBA titles. This is the Irving that the vast majority will not consider as good as James.

You wonder if James has thought that if Irving gets a movie, he should, too.

And perhaps James was motivated to do the trailer now to steal Irving’s thunder. It would have been just a few days after “Uncle Drew” was released.

Even if James had other priorities in joining the Lakers, it’s clear he viewed filmmaking as an appendage project. From his perspective, he can ride his popularity wave while it is still high. That will allow him to optimize his own marketing to be perceived as the best basketball player ever.

© 2018 Rhett Wilkinson


This website uses cookies

As a user in the EEA, your approval is needed on a few things. To provide a better website experience, uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at:

Show Details
HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
LoginThis is necessary to sign in to the HubPages Service.
Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
AkismetThis is used to detect comment spam. (Privacy Policy)
HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the or domains, for performance and efficiency reasons. (Privacy Policy)
Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
MavenThis supports the Maven widget and search functionality. (Privacy Policy)
Google AdSenseThis is an ad network. (Privacy Policy)
Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
Index ExchangeThis is an ad network. (Privacy Policy)
SovrnThis is an ad network. (Privacy Policy)
Facebook AdsThis is an ad network. (Privacy Policy)
Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
AppNexusThis is an ad network. (Privacy Policy)
OpenxThis is an ad network. (Privacy Policy)
Rubicon ProjectThis is an ad network. (Privacy Policy)
TripleLiftThis is an ad network. (Privacy Policy)
Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)
ClickscoThis is a data management platform studying reader behavior (Privacy Policy)