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12 Week Blow Dry: For Frizzy Hair

Updated on September 27, 2016
12 Week Blow Dry
12 Week Blow Dry | Source

What is the 12 Week Blow Dry?

The 12 week blow dry is a fabulous new hairdressing technique that gives you a salon-look, professionally blow-dry look for 12 weeks!

The 12 week blow dry is achieved by super-conditioning your hair, using very specialised products. Once you've had the 12 week blow dry, you no longer need to take a long time blow-drying and straightening your hair, you simply give your hair a quick dry with a hairdrier and it looks as good as new again! The 12 week blow dry gives you that just stepped out of the salon look instantly.

What is special about the 12 week blow dry?

Your hairdresser will use a keratin-based product, a naturally-occurring substance which makes up the majority of your hair, applying it section by section through your wild, tangled and dry, frizzy hair. You then leave the product in for two days, before washing it out. The 12 week blow dry product is a mixture of keratin, cocoa, vitamins from plants, red clay and a few other natural ingredients, so in the majority of cases it's completely safe to use.

12 Week Blow Dry By Other Names?

As the concept has evolved and developed in other countries, there have been various names associated with the 12 week blow dry.  Other treatments might be slightly different (the 12 week blow dry is one specific method), but other similarly named treatements include:

  • Permanent Hair Straightening
  • Yukon
  • Brazilian Keratin Treatment
  • 3 Month Blow Dry
  • Deep Breath

When Can you Wash Your Hair After a 12 Week Blow Dry?

The answer to this is something only your hairdresser can answer - they'll have your hair in their hands and know what products they're going to use - also, strangely, local weather can affect the behaviour of hair (if you live in a damp environment, or a dry/hot one). So ask the hairdresser when you can wash your hair after a 12 week blow dry before you book your appointment.

How Much Does a 12 Week Blow Dry Cost?

I hope you're sitting down now .... a 12 week blow dry will cost about £150-200, or €200-300, or $200-300. Prices will vary depending on your location, so you do need to investigate the prices at several salons to see if there are any savings to be made. The cost will alter depending on the length of your hair as well as where you have it done.

Sounds great - but what's the catch?

Well, if everything did exactly what it said on the box we'd have nothing to moan about would we.... but, is the 12 week blow dry really worth the high cost you pay? I think the answer to this depends on how troublesome your frizzy hair is, how important it is for you to quickly be able to achieve a chic look, how deep your pockets are! Many celebrities already use this technique, but they've got deep pockets. If you're short on time in the mornings, but need to look neatly groomed then it could give you that extra boost of confidence at work, perhaps enough to mark you out for your next promotion. Or maybe you just love the look without the effort and that's priceless!

How Long Does a 12 Week Blow Dry Take?

To apply the product doesn't take that long, it'll take about two hours to apply the keratin-based product and then your hair is dried straight.  The issues then come when you have to leave it alone for two days - no tying your hair up, no twisting it around, no tucking it into a scrunchie or even popping it behind your ears.  This means youu might have to plan your visit well, when you've not got any social events in your diary, nor any stressful times when you might be tempted to play with your hair.

Can I Go Out in the Rain?

One of the issues with normal straightening of your hair, is that as soon as you go out in the rain, or in humid weather, it literally explodes back to its natural frizzy state and all your straightening efforts are lost.  With the 12 week blow dry though, it won't go frizzy in the rain!  So that's a giant leap for womankind! ... although I'm sure it'll be a great leap forward for mankind too once they see what it's doing for women!

All you need to do to return your hair to that salon-fresh look is to give it a quick blast with a hairdrier again!

12 Week Blow Dry Poll - Would You Have it Done?

Would you consider having the 12 week blow dry done? Vote now, then leave a comment below with your thoughts!

See results

Where Can You Get a 12 Week Blow Dry?

Salons offering this new treatment for frizzy hair are limited at the moment, but I'm sure over the coming months and years more and more will learn the technique and offer it.

Here's a list of some salons where you can get your 12 week blow dry and look forward to weeks of trouble-free, frizz-free hair!

  • Ireland: Dylan Bradshaw Salons
  • Dublin: Hair Matters, Clontarf
  • England: Toni & Guy
  • Wales: Toni & Guy
  • London: Urban Retreat at Harrods

If you know of anywhere else it's available, why not leave a comment below!


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    • profile image


      7 years ago

      Well I had the treatment on Monday, washed it last night and to say I am disappointed is an understatement!!! £200 and it's not worked! It's as it was before!!! Phoning the salon when they open at 9am - my hair wasn't even curly, just too fluffy to not straighten - really hoping they can do something!!!!

    • profile image

      vanessa marten 

      8 years ago

      Hi i had this done and it didn't work, went back for a second go, didn't work.. But my hair feels fab and it is so easy to straightnen. I am dissapointed cos i wanted to stop using GHDs, but i think i will do it agane cos its a lot more managable....

    • profile image


      8 years ago


      Please be warned if you have blonde highlights in your hair you could be left like me. I had the 12 week blow dry done in Dublin on March 2011( I won't say where yet unless they don't give me my money back and fix my hair). It looks like somebody got a lighter and burnt all the short layers in my hair. They put treatments in but they are not working. They told me I have no choice but to cut my hair tight and dye it dark.

      They said they don't bother telling people because it doesn't happen often but just be warned!!

    • profile image


      8 years ago

      I got it done in Sruples on Talbot Street a week ago - left treatment in my hair for 5 days and am disappointed by the result. Hair is a bit conditioned but not as good a result as Id hoped. My hair would still frizz a bit in humid weather. My hair textures changed. Hair is lighter which isn't good and feels lank and lifeless! Im so angry! UI think the 12 week blow dry is a total gimic and would never have done it had I of know the poor result. I went back to complain so they are re-doing it. If there is no improvement I am remanding my $150 back!!!!!!!!!!

    • profile image


      9 years ago

      im planing on getting it done but i have to wait for a bank holiday weekend.

      i think is great product a had permanent straight done in Dublin but with perm... in 2004 they burned all my hair i had cu cut it short so never perm again ill definitely try Karatine based products.

    • profile image


      9 years ago

      I love frizzy hair. This cant be good for your hair. Leave it the hell alone.

    • Webshooter profile image


      9 years ago from New York City

      Great tips for the fuzzy headed ladies out there and maybe even a few of the men!

    • Hello, hello, profile image

      Hello, hello, 

      9 years ago from London, UK

      Gosh, do you spend that kind of money just to have straight hair? I never can understand what is wrong with frizzy hair? Some people are made like this and some are like that. What's wrong with it?


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