ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

1960's clothing fads paper dresses and dress in a can

Updated on July 13, 2012

TOILET PAPER COMPANY GOES INTO FASHION BUSINESS


The 1960’s was a fertile era for fads and new ideas, especially in the area of fashion, but miniskirts, bell bottoms and patched blue jeans were reasonable compared to the short lived fads of paper dresses and dresses in a can.

The Wisconsin-based Scott Paper Company decided to sell paper dresses to promote their new, more colorful paper products. It was just supposed to be a cute novelty item. They created 2 dresses with bright designs that were just basic A-line shifts with a patch pocket and no sleeves. They could be purchased in 4 sizes. The dresses weren’t 100 percent paper, they had a small amount of rayon added to make the dresses drape a little better. But the dresses were just these loose shifts and no one at the company thought they would sell many.

JOHNSON PIES

A FAD IS BORN


The dresses sold for $1.25 apiece and came with coupons for company products. They were meant to be worn twice and then thrown away. The promotion took off and the dresses became the latest fad. This actually annoyed Scott Company, which didn’t want to be known for dresses, so they stopped manufacturing after they sold about 500,000 dresses, in 1966.


But other companies knew a good fad when they saw it and for the next 2 years many companies started to sell paper dresses, mostly as an advertising gimmick, some political campaigns even gave away dresses with slogans and images of their candidates. Mars Manufacturing, a clothing business, introduced a new line of paper dress, costing $1.29 each and sold them through Sears and JC Penneys. Expensive designers dresses were also briefly made of paper. The fad quickly died away and by the end of 1968 no one was wearing fashionable paper clothes.


SCOTT PAPER DRESSES

NOVELTIES IN A CAN


Dresses in a can had an even briefer shelf life. The dresses were made of nylon, sold for $25 and were sold in 1 pound tin cans . You could even buy a crushable hat for $7.00. The dresses were various designs and the big selling point was that it came in a can. This fad started about the same time as paper dresses, but didn’t last quite as long.

At least 1 department store in New York City started selling clothing in a can, including dresses, ties and lingerie. Wippette Sportswear started selling Le Canned Dress late in 1966 and sold 100,000 in November and December. The president of the company got the idea when he saw people buying canned air in a store. This is not compressed air like we have today, that we use to clean keyboards and such. This was just a regular, empty can.

JUGHEAD COMICS

CANDY DRESSES


The president figured if people were silly enough to buy an empty can, they would pay more for cans with something in them, especially since the lids came off easily and you didn’t even need a can opener. The dresses come in 3 styles, a baby doll, a fitted dress that flared out at the hip and a dropped waist design. There were 2 multicolored fabrics used and each dress has a special tag shaped like the top of a tin can. The dresses were manufactured in Canada.

During that time period, greeting cards, books, jewelry, handbags, scarves, games and many other items were all sold in cans. Stores would can their own items and watch them fly off the shelves, most bought by teenagers looking for novelties. Sears got into the act and started to sell empty cans and a tin can sealer for store use.

Comments

    0 of 8192 characters used
    Post Comment

    No comments yet.

    working

    This website uses cookies

    As a user in the EEA, your approval is needed on a few things. To provide a better website experience, hubpages.com uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

    For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at: https://hubpages.com/privacy-policy#gdpr

    Show Details
    Necessary
    HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
    LoginThis is necessary to sign in to the HubPages Service.
    Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
    AkismetThis is used to detect comment spam. (Privacy Policy)
    HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
    HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
    Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
    CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
    Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the googleapis.com or gstatic.com domains, for performance and efficiency reasons. (Privacy Policy)
    Features
    Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
    Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
    Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
    Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
    Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
    VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
    PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
    Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
    MavenThis supports the Maven widget and search functionality. (Privacy Policy)
    Marketing
    Google AdSenseThis is an ad network. (Privacy Policy)
    Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
    Index ExchangeThis is an ad network. (Privacy Policy)
    SovrnThis is an ad network. (Privacy Policy)
    Facebook AdsThis is an ad network. (Privacy Policy)
    Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
    AppNexusThis is an ad network. (Privacy Policy)
    OpenxThis is an ad network. (Privacy Policy)
    Rubicon ProjectThis is an ad network. (Privacy Policy)
    TripleLiftThis is an ad network. (Privacy Policy)
    Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
    Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
    Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
    Statistics
    Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
    ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
    Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)