ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

Ben Sherman Shirts

Updated on March 14, 2012

Ben Sherman History

British menswear manufacturer Ben Sherman has had a long association with the Mod movement, with founder, Arthur Bernard Sugarman, having set up his first factory in Brighton, England in 1963. It's a connection that is still going strong, as the Mod revival has kept the spirit of 60s fashion alive. For those original Mods, clothes were a vital part of their philosophy - the look was tailored sophistication but unconventionally and imaginatively put together.

Sugarman's original inspiration for the Mod clothes that would become staples for the hip style revolution of the 60s, came partly from the Ivy League fashions of US college boys. In the 1940s he had emigrated to America and became a US citizen and it was only after he married the daughter of a clothes manufacturer that he returned to England to set up the Brighton factory.

A Classic Mod Brand

Back in England the canny Sugarman noticed that in the ultra-hip London jazz scene, American Brooks Bros style Oxford-cloths shirts were becoming popular so he set about making his own Ben Sherman brand version.

His famous 'Oxford shirt' with a button down collar became an iconic item, gaining a kind of cult status with the Mods. Sugarman made clothes for people who really cared about quality so he didn't skimp on quality material, stitching and attention to detail. The clothes were stylishly packed in a trademark orange and black box - Sherman understood the power of trendy marketing.

The company still trades on it's Mod roots, citing the Ben Sherman brand as a 'way of life' and many of the clothes still retain the Carnaby style cut and fit.

Sherman and Skinheads

Mods weren't the only subculture to be drawn to the Sherman brand - the shirts also became very popular with early British Skinhead groups, who had their own particularly defined, tailored style. Despite being at odds philosophically, sartorially at least, the two groups had Sherman shirts in common.

Some 60s commentators have suggested that both Skinheads and Mods had their roots in the Mod movement but that their was a slit somewhere along the road between the 'peacock' Mods who were more affluent and softer and 'hard Mods' who were tougher and came from a working class culture that was much edgier.

These hard Mods eventually morphed into the Skinhead movement, yet they were in their way, quite polished and even upmarket, as far as the quality of their clothes went.

Style, Fit and Quality

Of course, you don't have to be a Mod or a Skinhead to appreciate a Ben Sherman shirt. The brand is renown for its top cloth and classic styling and its shirts are worn by a diverse range of men who have one thing in common - quality.

Unlike many of the cheaper shirts available, a Ben Sherman shirt will offer a great fit, styling and feel - the buttons wont go walkabout and the stiching wont fall fall apart after a few wash and wears.

Since those early years in 1960s Ben Sherman has gone from strength to strenght and is now the fourth largest manufacturer of men's casual wear in the UK. What emerged from the style aspirations of a revolutionary sub-culture became a brand standard in British fashion.

Comments

Submit a Comment

No comments yet.

working

This website uses cookies

As a user in the EEA, your approval is needed on a few things. To provide a better website experience, hubpages.com uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at: https://hubpages.com/privacy-policy#gdpr

Show Details
Necessary
HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
LoginThis is necessary to sign in to the HubPages Service.
Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
AkismetThis is used to detect comment spam. (Privacy Policy)
HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the googleapis.com or gstatic.com domains, for performance and efficiency reasons. (Privacy Policy)
Features
Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
MavenThis supports the Maven widget and search functionality. (Privacy Policy)
Marketing
Google AdSenseThis is an ad network. (Privacy Policy)
Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
Index ExchangeThis is an ad network. (Privacy Policy)
SovrnThis is an ad network. (Privacy Policy)
Facebook AdsThis is an ad network. (Privacy Policy)
Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
AppNexusThis is an ad network. (Privacy Policy)
OpenxThis is an ad network. (Privacy Policy)
Rubicon ProjectThis is an ad network. (Privacy Policy)
TripleLiftThis is an ad network. (Privacy Policy)
Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
Statistics
Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)