Great Deal from Coach Outlet
Getting a great deal just feels good. Getting a great deal on a handbag that helps you look and feel great is a triple win. Coach Outlets are an incredible way to look great and feel great at a price that is great. Outlets are wonderful places to get the quality and brands you want at prices that are affordable to your wallet.
Although Coach works to build its upper-end handbag line, the factory outlet stores are a huge part of the Coach business. The outlet stores are typically located about an hour’s drive from the retailers of Coach products. Since Coach is always introducing new styles in its retail stores, the outlets are a key process in the Coach business strategy. The outlet stores provide a place to monetize what did not sell in the retail stores. Coach pays real attention to its retail and outlet buyers. The following is an excerpt from a Newsweek article that I found very interesting.
“For one thing, he has developed a strategy that strictly separates fashion-forward Coach fans from the ones who love snapping up out-of-date gear on the cheap. The company's 85 factory outlets are normally located at least an hour's drive or 60 miles from its 199 full-price stores. Because Coach never offers discounts in its regular stores or via the Web -- and doesn't allow department stores to mark down Coach goods either -- those who want bargain-priced products can get them only at outlets. And they won't get access to the latest products, which are rolled out each month in regular stores. Instead, they get discontinued models or older styles that are manufactured specifically for outlets. "It allows [Coach] to dispose of items that don't work, in a very different channel," says Kurt Barnard, president of Barnard Retail Consulting Group.
As a result, there's very little overlap between shoppers at opposite ends of the spectrum. According to Coach's consumer research, the average full-price shopper is 35, college-educated, and a single or newly married working woman. Factory outlet shoppers are, on average, 45, college-educated, married, and likely to spend 80% of their Coach dollars at outlets. "They're as brand-loyal as our full-price shoppers," says Frankfort, who notes that outlet fans drop about $770 a year on Coach products, vs. the full-price average of $1,100. "These are professional moms who want beautiful, well-made brands at low prices." Having this fall's gold-pleated Hobo bag or coyote fur-lined pocket duffel isn't a top priority.”
In doing online research, I found that Coach Outlets were actually a higher search term than coach purses. So it seems that we online shoppers are definitely looking for great deals on Coach purses and are not so concerned about having the latest style. Plus to stay in ‘style’ you would need to buy a new purse every season. Even the really fashion conscious like to use something they really like for more than a season.
Good luck and have a great time finding your great deal at a Coach Outlet.
copyright © 2008 Divine Purses