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How Plus-Sized Women Are Faring in the Fashion Industry These Days

Updated on February 5, 2019

In the recent past, only one type of figure was really acceptable in fashion: that of the stick-straight, ultra-thin waif. Fortunately, that trend is over. These days, fashion has acknowledged that there are many types of women and various beauty forms. Women in fashion are now more free to be celebrated for their own natural and unique look, no matter what the size.

It is also true that with the improvements in technology and the popularity of the Internet, the scope for shopping is vast and women are able to cast a wide net to find what fits and what they truly do like.


Many have found that it is incredibly challenging to find the right swimsuit in a brick-and-mortar store. This is because when you are standing on the sales floor, you are surrounded by the chaos of all the racks. You have no way to get a bird's eye view of what is actually offered. Sales clerks these days are scarce and sometimes unhelpful, if you manage to find one at all. Thus, you are stuck with saying, "this will have to do," and selecting a suit that may not be your favorite or best choice. This dilemma leads many to shop online for plus-sized suits.

If you are sick of the department store waste of time, the best possible alternative is to seek the right swimsuit from a wide selection that is available online. Simply by going online for your swimsuit, you have expanded your options a hundred-fold.

Most women know from experience what kinds of swimsuits look best on them. It is easy to scan online and find that favorite type of suit in the right color simply from home. Some of the many retailers selling suits to plus-sized women online include Venus, Torrid and Kohl's. Due to online shopping, it has become simple to shop for the perfect plus-size swimsuit at last.


It is true that the swimsuit industry has previously been lacking in trendy, nice-looking style with abundant selection for plus-sized women. Luckily though, this discouraging situation has begun to turn around. These days, the fashion industry is responding to plus-sizes models and advocates. These strong women have made serious inroads in the discrimination that plus size women feel in the fashion industry.

Two of these plus-size advocates who jump to mind right away are Ashley Graham and Tess Holliday. Ashley Graham and Tess Holliday have paved the way for plus-sized women to get proper swimsuits in styles that flatter them. For instance, many plus-sized women like Tankinis and high-waisted bikinis. Both of these types of swimsuits provide tremendous sex appeal and mobility as well.

One important person to follow is Ashley Graham, who is a very famous plus-sized model. She is known as the first plus sized model to grace a Sports Illustrated cover. She has her own swimwear line that features cutout styles.

With her brown hair and brown eyes, most objective people agree that she is absolutely beautiful. She models lingerie and swimsuits extensively and is also a designer. She has done a great deal of work to bring awareness of plus sized women to the fashion industry.

Another person who is breaking down stereotypes is Tess Holliday. Tess Holliday is a plus-size model and advocate. Tess Holliday feels that all women should have a positive body image, regardless of size. As a child she was bullied and mocked and suffered discouragements for her initial modeling attempts. However, she was signed to Milk Modeling Management for their plus-sized department.

She also struck success with her social media campaign and videos on Vimeo. Tess Holliday has an extremely striking, dramatic look and beauty and many women look up to her for her look as well as her ground breaking courage and determination to be a trail blazer. These women have done so much to advance the cause of plus-sized women in fashion.

Today's modern woman comes in many different sizes and shapes. She also has many more options than she ever did in the past for finding swimsuits that can make her look and feel her absolute best..


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    • profile image


      23 months ago

      Like another commentor mentioned, swimsuit season is always a nightmare, but this article has also given me encouragement to give it a try! Thanks!

    • profile image

      Maria Acosta 

      23 months ago

      You would think plus sized models would be more in demand. It would seem like companies want to sell their products to as many people as possible.

    • Nina Yahnke profile image

      Nina Yahnke 

      23 months ago

      I hate shopping for swimsuits, especially at regular stores and not those for plus sized women. I love suits with swim skirts, and they are all too short in the thighs, or highlight the wrong areas without enhancing my best features. I love that we now have models who look like us to show us how clothing will look on us.

    • profile image


      23 months ago

      I absolutely dread swimsuit shopping and have always been too scared to buy online. But this makes me want to give it a try!

    • profile image

      Grace Floyd 

      23 months ago

      This article just made me super happy! I am a plus size lady and being this size can be quite challenging at times. When I was younger I was slender and tall and also modeled,but as I got older I found myself not doing much because of my weight (after 2 kid) so I started doing other things instead. Keep up the great work!

    • profile image

      Lilian McCarthy 

      23 months ago

      Fashion is meant to change. What was fashionable a hundred years ago is not today. It's nice to see more inclusive beauty.

    • profile image

      Amber Riggs 

      23 months ago

      It is amazing to see plus sized women modeling. Their confidence is something shining and we should all be that confident in our skin, no matter what size we are! Thanks for sharing.

    • profile image

      Judith Kay 

      23 months ago

      It's so refreshing to see plus-sized women finally being represented in the fashion world!

    • profile image

      Ashley Diggs 

      23 months ago

      Thank you for writing about plus sized models, positively. Many of the articles that dare to touch on this subject are often negative or generic.

    • Ericdierker profile image

      Eric Dierker 

      23 months ago from Spring Valley, CA. U.S.A.

      I keep this on follow. I find it so interesting. Thank you for broaching the subject.

      Just a notion to ask. I have great and healthy plus size women in my family but it seems at the grocery store some are not so healthy and just plus plus plus. Does this encourage obesity in the less informed?

    • profile image


      23 months ago

      Ashley Grahm and Tess Holiday are prominent figures, but I most appreciate Gabifresh for her contribution to championing plus size women. She started as a plus size blogger and turned into a source for beautiful plus size clothing and swimwear. Her swimsuits for all line sells out every year when a new collection is released. As a plus size woman myself, I only started noticing better options once she came and dominated the field. I'm so glad she did.

    • profile image


      23 months ago

      I am able to find plus size clothing at more retailers online lately. These are clothes at all price points. Comfortable clothing is so essential to my success.

    • Ericdierker profile image

      Eric Dierker 

      2 years ago from Spring Valley, CA. U.S.A.

      I wonder about this. My ex and my wife are petite petite. What a pain in the butt. 2 of my two sisters must be "tough", is that a size? My elder is slender and 6ft tall.

      My elder daughter is something like full bodied and can out run me. My younger daughter is about perfect - not too skinny.

      My elder son is a model.

      Hmmm about this stuff.

      I Don't think I get this concept right. I must have been born too long ago. I am "overweight" but can hike ten miles with a 50 lb pack (including a mile vertical)

      Thanks for the article. I think fat brains are a shame.

    • kenneth avery profile image

      Kenneth Avery 

      4 years ago from Hamilton, Alabama


      It's about time that someone took a stand for plus-size women.

      I am a man and I get so sick of the anexoric-looking, so-called healthy pretty women in our society.

      And the demands that the make-up and fashion companies put on our young girls to either be slim or be outcasts.

      Keep up the great work.


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