ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

High-Tech Online Storefront Kiosks Tackle Online Marketing Growth

Updated on November 20, 2016
janderson99 profile image

Dr. John applies his scientific (PhD) research skills & 30 years experience as an inventor & futurist to review technology, apps, software.

The battle between in store and online shopping has just got more interesting. Already many people browse through the stores to decide what they like, try clothes on, and touch and feel the goods before they buy, but then purchase online to get discounts and free home delivery.

Other people really like the sophisticated tools available online that help them see the range of goods available that match certain criteria such as price, color, size range, accessory options, warranties and a whole lot of other things.

These tools have not been available in store until now.

This is despite many of the store having online websites that do these things.

The real stores are making a comeback with online style kiosks within the stores in an effort to turn the tide flowing to online purchases back to them.

In store  Online Style kiosks with smart apps provide the services offered online to shoppers within stores. Bigger screens mean greater power for displaying what customers want.
In store Online Style kiosks with smart apps provide the services offered online to shoppers within stores. Bigger screens mean greater power for displaying what customers want. | Source
Modern instore kiosks or information stations are particularly useful for finding shoes and accessories to match clothes a shopper is wearing.
Modern instore kiosks or information stations are particularly useful for finding shoes and accessories to match clothes a shopper is wearing. | Source

Enter Omni-Commerce the New Player in Shopping Tools

These kiosks are essentially an array of large-scale apps and online shopping tools to help shoppers make choices while in the shop itself using an online look and feel.

Because the displays are very large, and are not restricted to the small size of screens on smartphones, pads, notebooks, and PCs, the tools displayed are greatly enhanced.

Bigger screens mean better data, and better interaction with the customer.

These stations effectively integrate the retail operation with the online store, blurring the boundaries and offering shoppers the best of both worlds.

The tool is especially useful for accessories, bags, hats and shoes to match clothes and shoes for woman and men. Tramping around various floors trying to find theses accessories can be very time consuming and frustrating. One of the apps available at these new kiosks lets customers take either a new item or an old one, even the one they are wearing, hold it up to a camera and have the kiosk system match the color exactly and suggest various accessories to match. The kiosk unit then displays the matching items in stock and where to find them in the store. The system also shows prices and lists options for various criteria including home delivery, lay buys. In many ways the online system in the kiosk are more powerful and have more features than the online websites. It really is a marriage made in heaven for shopaholics.

In many ways the new Omni-Commerce kiosks shift the pendulum swing between the customer and the retailer, back to the shopper. In the past, the shop-front was king and the customer had to move around the space to find what they wanted, negotiating the various floors and maps to find various departments. This new technology really moves the pendulum back to the customer at the kiosk. The information on what is available is brought to them in smart ways so that can see what is available matched to their needs without having to go from floor to floor in the store.

It also sets new horizons, away from WHERE people shop to HOW they shop. It potentially brings customers back to the stores and away from their computer screen. Customers can now try things on in the store after having selected from the display of item shown full-size on the large displays at the kiosk. They can explore the range of items available online by browsing at the kiosk, rather than having to walk around the store itself. It brings all the advantages of online shopping back to the store itself.

Predicted Growth of Online Sales in USA

Year
Predicted Sales in Billions of Dollars in US
2012
231
2013
262
2014
291
2015
319
2016
345
2017
370

Predicted Growth in Online Sales

Various projections suggest that online sales will grow to 10% of all sales in the US by 2017 (see the table). The rate of increase is 10% per year. Conventional retailers have developed various strategies to remain competitive. However, the prediction is that shop fronts will get smaller as retailer develop their own online presence. Better ways need to be found for retailers to exploit the desire for customer to try clothes and shoes on, and to touch and feel items, before they buy them. Retailers need get sales from their 'captive audience' of people who browse through the stores and make the sales.

© 2013 Dr. John Anderson

Comments

Submit a Comment

  • Imogen French profile image

    Imogen French 4 years ago from Southwest England

    I guess shops have to move with the times, or they will not survive - I haven't been to any large shopping centres for ages, so haven't experienced this new concept yet. I am a bit of a sucker for the old fashioned shop with real displays and people that you can talk to, but have also been drawn into the wonders of online shopping.

    I have a mixed shopping strategy - clothes, shoes and food all need to be tried on or seen in the flesh before buying so I stick to real shops for these. Gadgets, books and music are easier to find online, particularly with the help on online reviews and the ability to shop around for choice and price.

    Interesting article, thanks.

working

This website uses cookies

As a user in the EEA, your approval is needed on a few things. To provide a better website experience, hubpages.com uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at: "https://hubpages.com/privacy-policy#gdpr"

Show Details
Necessary
HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
LoginThis is necessary to sign in to the HubPages Service.
Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
AkismetThis is used to detect comment spam. (Privacy Policy)
HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the googleapis.com or gstatic.com domains, for performance and efficiency reasons. (Privacy Policy)
Features
Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
MavenThis supports the Maven widget and search functionality. (Privacy Policy)
Marketing
Google AdSenseThis is an ad network. (Privacy Policy)
Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
Index ExchangeThis is an ad network. (Privacy Policy)
SovrnThis is an ad network. (Privacy Policy)
Facebook AdsThis is an ad network. (Privacy Policy)
Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
AppNexusThis is an ad network. (Privacy Policy)
OpenxThis is an ad network. (Privacy Policy)
Rubicon ProjectThis is an ad network. (Privacy Policy)
TripleLiftThis is an ad network. (Privacy Policy)
Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
Statistics
Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)