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L'Oreal Superior Preference - RP04 RR04 Deep Intense Red Hair Color Review

Updated on October 30, 2013

I have been colouring my hair for over ten years. I have changed the shade of red many times but always come back to a deep rich red. I loved to use Natural Instincts by Clairol in Egyptian Plum but they have since discontinued all reds in their semi-permanent line. I played around with different brands and shades and found one I liked a bit. I used Garnier Fructis' True Red - 66 for six months and loved. It stayed in my hair and didn't fade until about 6 weeks. For a red that is amazing staying power. And that is with washing it three times a week - twice at one time.

I decided that I wanted to go a bit dark but stay with a true red and not auburn. Copper tones do not look good on me and they fade so much quicker. I tried Garnier Fructis's Deep Intense Red shade but it turned my roots green due to being made specifically for dark natural hair colour and myself being only a dark blonde. Before my last colouring I spent some time in my local Shoppers Drug Mart in the hair colour aisle and found that there is very little to choose from in the form of a true red with no copper tones in it by any brand. There is only two - Garnier which turned my hair green and L'Oreal's Superior Preference in Deep Intense Red. This colour is not specifically formulated for dark natural hair. It was $15.94 + 13% tax. That is expensive to me since I normally buy the garnier on sale for $ 6.99 + tax. I waited a few days and came back when it was on sale for $10.98 + tax.

I coloured my hair on the Sunday night. I took the items out of the box and looked at the directions for time length since all brands have different developing times. I mixed the colour gel in with the developer and shook the bottle. I put on my Sally's bought gloves as they actually fit my small hands and started to apply the colour. This colour is a gel and not a cream. It is a little bit more runnier than the garnier cream colour. It applied easily and developed evenly. I put the colour on my browns for 10 minutes just to give a tint of red. I have medium brown brows and tinting them red makes it look more natural. 10 minutes on the brows even tinted them evenly With Garnier the colour has to stay on my brows for 25-30 minutes and it might not be even when it's removed.

Looking for a darker intense true red, this one is great! It is 1 to 2 shades darker than the Garnier True Red. It was easy to apply. It is a gel formula so it is a bit runnier than the Garnier. This took less time to rinse out than any other hair colour due to it being a gel dye instead of a cream. This colour comes out even and adds a lot of shine to the hair. The small issue with this hair dye is that it has more of a smell to it than the Garnier. But it does not dry your hair out like other brands. L’Oreal does not bleed in the shower for a couple weeks after application like Garnier does. This hair dye is awesome because of the long lasting colour, non drying and even application.

I am very pleased with my new hair colour - my hair and the dye brand. I will be purchasing L'Oreal from now on when I want a darker shade of True Red.


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    • LilaDaley profile image
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      Lila Daley 5 years ago from Toronto, Ontario, Canada

      Gariner's True Red #66 is another fantastic colour. It doesn't fade either.

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      Jaime 5 years ago

      I have decided to go back to red after years of blonde with a pink and purple underside. This is the color I'm thinking of getting. Your review is very thorough and makes me think I've made a good choice. Thank you!