Mascara It's Beauty and History
Egyptians believed that the eyes were the windows of the soul. Their makeup was distinctive, and they resourceful with finding the different pigments, mixing it to make a paste, and then skillfully applying the lipstick. Members of royalty and the upper class wore their makeup to denote their social status.
Here are some of the pigments they used:
Ochre - a clay earth pigment
Malachite - a copper ore producing a green color
Kohl - used to draw a black line for almond shapes
Red Ochre - iron oxide from yellow, brown and faint blue
After washing the pigments to remove sand particles, then sun-dried for use. For their nail coloring, they used the henna shrub to grind the leaves and added animal fat to mix.
The scent was essential, and they used flowers such as sandalwood, lilies, irises, and frankincense.
We all recognize Cleopatra and her luscious red lips. She used a combination of flowers, red ochre, fish scales, and beeswax and then mixed the ingredients in a clay pot and used wet, wooden sticks for applying.
Victorian Age and Cosmetics
The Victorians began a course of formality. The women would spend hours prepping themselves and experimenting with the application and different colors. It was about 1917 when Eugene Rinnel, a chemist, created the first packaged product of mascara. It was a combination of oil, such as lanolin, water, and coal dust.
Rinnelnamed this product Mabeline after his older sister, Maybel. And thus, the company Maybelline was created.
LASH LURE SCANDAL
In 1933 a product called Lash Lure hit the market as an eyebrow and eyelash dye. But, it contained paraphenylenediamine, known as PPD. It was a dangerous chemical and only allowed for use in salons.
A woman, known as Mrs. Brown, consented to have her eyebrows and lashes permanently dyed. However, the ingredient in Lash Lure was toxic to the body. At this time, there were no restrictions from the FDA. The next morning after Mrs. Brown had the procedure, and she woke to find oozing ulcers with her eyes swollen shut. Unfortunately, she ended up blind. Some fifteen other women experienced problems with one death reported.
Helen Rubenstein and Elizabeth Arden
The two most famous women who have made significant improvements in cosmetics and the beauty industry.
Beauty Industry and Profits
Today, the beauty industry is a very lucrative one valued at $532 billion dollars. It is estimated that the average American woman will spend about $15,000 on beauty during her lifetime. Of that amount, $2700 on eye shadow and another $3700 on mascara. One tube of mascara is sold every 1.9 seconds! And the industry is expected to grow by about seven percent each year.
The best 10 Eyeliners
Here are the best eyeliners on the market today:
Insta Ready Gel
L'Oreal Never Fail
Estee Lauder Double Wear
The Psychology of Makeup
Yes, it does appear to make us more attractive. Men perceive women who wear makeup as more prestigious and women see other women as more dominant. Women do seem to be more confident and positive. Makeup can be a blessing but it must never be overdone.
If only mascara alone is used a face seems to become more alive. So bottom line is, use what makes you feel good.
There are so many options in cosmetics today. It would be wise to only purchase from reputable manufacturers. Consumers should always, always read the labels. And if you are unsure of an ingredient, try the app - Good Guide or Think Dirty, where you can find information. It is suggested to avoid any part with the words DEA, TEA, and MEA.