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More Women Are Discovering How Easy It Is To Start A Fashion Blog

Updated on April 5, 2016


There’s an online statistic that said something interesting. It said that 1 in 3 bloggers online are women. And many of these women are fashion bloggers. Now what we can learn from this is the fact that there’s plenty of opportunity to fall in line and begin your journey of starting a fashion blog. Also, it’s self-evident to see that fashion blogging is a hot ticket online and obviously very profitable. All you have to do is look around the internet.

Fashion blogging covers a huge portion of the blogging world and more women are discovering how easy it is to start a fashion blog. Now… are reading this from wherever you are, reading each word one by one asking how you can start a fashion blog right now.

Well picture this, you’re sitting in front of your computer screen, ready to start sharing your passion and knowledge about fashion through your blog. As you begin placing your hands on the keyboard, you look over a set of notes that says the following: “Three phases for building a fashion blog.”

And these phases are

  1. Planning
  2. Building
  3. Promoting

Each and every one of these phases have a specific goal in mind. The first phase for building a blog is planning:

Geek Hibrid 3 Step Process

This is a short diagram of the three phases of constructing a blog.
This is a short diagram of the three phases of constructing a blog. | Source

Phase 1: Planning

Planning is the single most important part of building a fashion blog, as you write your plans down on paper (if you are still using dinosaur technology), or on an open document on your computer and come up with a “niche topic” to talk about on your blog. Most fashion bloggers have experienced relative success talking about a niche subject they really care about such as eye lining, Japanese nail art, shoes, purses, etc.

As you list all of your possible choices of topics you plan to discuss on your new blog, you finally come up with your niche topic.

Now you need to find out who wants to hear what you have to say. The fact of the matter is, people love to watch videos and read about things that’s interesting and different. As you write your blog, you will notice an increase in readership. It will be important to understand what type of people are attracted to your blog especially if you plan on advertising online.

Short Question

What Type Of Fashion Blog Do You Plan On Building?

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You have to ask yourself, what type of person, or group of people, would be interested in what I have to say? The great thing is, you’re talking about a subject a lot of women predominately love to watch, read and talk about.

In addition to this, you will be establishing yourself as a brand and a standalone household name because standing out is very important, wouldn’t you agree? Therefore, your brand and how you present your niche topic is very important in terms of attracting the right people to your blog.

Speaking of attracting your audience, the last part of your planning phase is going to be how you want to present yourself to your audience. This goes hand in hand with how you plan on branding yourself to people.

You should be asking yourself, how do I want to display my content and my brand? Do I want to be more professional, informal, quirky, silly, sassy, or what? A great tip is to go to YouTube and find out how fashionistas are displaying their presentations to people as well as how they are writing their content on their blogs.

Visit their blogs and see how they write their content. There isn’t any need to visit a hundred different blogs, two to five blogs are fine. This is going to give you a good idea of how you should be displaying your content online and how you want to attract others to your YouTube channel and blog.

Don’t worry, if anything, doing this will help you discover how so few people are actually being different when expressing their passion and fashion interests online. Which will be an advantage for you (as you will find out later in this article).

I’ve noticed that fashion bloggers who have applied even a fraction of this phase has seen some great results.

You’ve learned how to come up with a niche topic. You’ve learned how to figure out the audience you want to speak to as well as your presentation style and approach. There are so many ideas spewing through your mind right now, thinking about how you want to construct your fashion blog as you move on to phase two, which is building.

Your Voice

What Type Of Voice Do You Want People To Hear?

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Phase 2: Building

As you begin building your blog, you will notice your vision and ideas start to take a life of its own. It’s always pleasant to see how things develop as you build your blog. While you sit in front of your computer, looking over your notes, you will notice three key aspects of the building phase:

  1. Building a brand
  2. Building a blog
  3. Building an audience

Let’s start with building your brand. Everyone who is even remotely familiar with branding understands the importance of setting yourself apart. Branding is an extremely vital foundational part of any business venture, wouldn’t you agree? Blogging is no different. The more you set yourself apart, the better chance you will have at owning an audience and being the next online fashionista.

One thing I have noticed about successful fashion blogs is the amount of time and energy they have spent towards setting themselves apart from the pack. All of the successful bloggers have done a great job of creating their own space. This is what you have to do with your brand.

You know you’re unique, you know that you have a voice that needs to be heard, so you think to yourself, I am my own brand. I am my own voice. I don’t have to speak like the next woman, or sound like this blogger. I can establish my own language. This is the key to creating a brand for yourself online as a blogger.

Starting a fashion blog isn’t just about running an online business or getting popular, it’s about finding your voice and finding your identity first. You can express yourself any way you want without feeling like you’re violating someone else’s rules because you're writing your own rules when it comes to expression, especially on the internet.

Having a logo is fine but not necessary. You can be your own mascot and your own voice if you want. That’s preferred anyway. It’s been proven that personal brands have appealed more to people than a name without a face. If you are not going to use your face, then don’t use your name. Use a pen name for your blog or use a logo and call it a day.

When you begin to learn simple concepts of branding within this phase, you will have a greater appeal to your audience. Once you have understood the brand building phase, you will be ready to build your blog.

Building Your Blog

This is where things get interesting. At this point you have learned how to plan and map out your approach, learned how to build your brand and you’re starting to understand how this is going to tie into building your blog.

There are very few fashion bloggers who take out the time to sit down and plan out how they are going to layout their content. The fact is, you want to make sure you are building your blog according to how you want your brand to be displayed to your audience as well as how you want to display your content, video and written.

As you build your blog, you will ask yourself, what type of colors are people naturally drawn to? How do I want my web visitors to feel during their visit on my website?

This is a blogging platform powered by Wordpress
This is a blogging platform powered by Wordpress | Source
Blogging platform that is powered by Google
Blogging platform that is powered by Google | Source
This is a blogging platform that is built for advanced bloggers and serious online business people
This is a blogging platform that is built for advanced bloggers and serious online business people | Source


According to psychologists, there are ten different colors that make people feel a certain way as they become exposed to them. These are the colors,

  1. Yellow stimulates mental processes, stimulates the nervous system, activates memory, and encourage communication.

  2. Green Soothes, relaxes mentally as well as physically helps alleviate depression, nervousness and anxiety

  3. Blue effects calmness, cools and aids tuition

  4. Purple effects uplift, calms the mind and nerves and offers a sense of spirituality and encourages creativity

  5. Pink stimulates energy and increase the blood pressure, respiration, heartbeat, and pulse rate.

  6. Red increases enthusiasm, increase blood pressure, respiration, heartbeat and pulse rate. Encourages action and confidence. Provides a sense of protection from fears and anxiety

  7. Orange stimulates activity, appetite, and encourages socializing

  8. White stimulates mental clarity, evokes purification of thoughts or actions, enables fresh beginnings

  9. Gray stimulates expectations

  10. Black makes one feel inconspicuous, provides restful emptiness

What we can learn from this list is how you can help give your readers a certain feeling based on the colors you have chosen for your blog.

You’ve chosen your colors and have chosen how you want people to feel as they visit your content, you now tell yourself that you want people to enjoy your site’s layout.

As you build the layout of your blog, you will want to make people feel excited about visiting your fashion blog.

Quick Question

Which Colors Do You Plan On Using In Your Blog?

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Cartoons & Illustrations

According to professional web developers, there are certain shapes and themes that help evoke certain emotional states in people.

We already talked about bright colors and emotional color themes. Let’s talk about other themes that you may need to consider.

Imagine visiting a blog that has a cartoon/illustration theme or image (like the image above). Imagine visiting that blog with the feeling of pleasantry and fun. Depending on how you want your brand to be conveyed, you can use an illustrated theme to get people to feel a sense of playfulness and intrigue.

The more you add circular elements to your website, the more inviting and friendly your site will appear. This is isn’t mandatory but if possible, you may need to consider using circular shapes, even if you are using rounded rectangles.

Using Stunning Fashion Images


As you understand your brand and how you want to present your content, you will also think about how you are going to use images on your site. Nice, high quality images will help your blog stand out online. The more high quality and unique images you place on your site, the more appealing you will be to your audience.

It’s been proven that people are mostly drawn to images and videos on a website/blog. People still read online content. However, images are highly relied upon to either give people a big picture impression of the blog post as well as give them an impression of the tone of the blog post. So make sure you are posting relevant images alongside your content.

Phase 3: Building & Promoting Your Fashion Audience

We have talked about building your brand and your blog. You have seen what psychologists say about how people respond to color and shapes and you are growing more excited about what building your blog can do for you as a fashionista.Now let's talk about building an audience

Building an audience isn’t as difficult as most internet marketers make it seem. All you need to do is narrow down how you want to reach your audience and where you plan on reaching this audience. You have two basic options, you can reach your audience organically through search engines and social media or you can advertise.

Social Media Promotion

The question you have to ask yourself is, do I want to reach my audience slowly and organically, or do I want to reach my audience immediately and start seeing quick results through advertising? Either way, you will reach an audience. This will also determine how you are going to distribute your content as well as locate where you want to reach your readers.

Social media is always a great way to reach an audience quickly and efficiently. In the world of fashion, Pinterest seems to be the hot ticket. said, “31% of all referral traffic online comes from social media sites.” Facebook and Pinterest are the top two referral traffic sources online right now and you have an opportunity to tap into both sites.

So it's in your best interest to start your YouTube channel, build a Facebook page, a Instagram account, a Pinterest account and a Twitter account to get the ball rolling. You can also start with your most favorite social network and go from there as well.

Social Interest

Which Social Media Platform Is Your Favorfite?

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How To Start A Fashion YouTube Channel

How To Use Twitter

How To Start A Fashion Instagram

How To Start A Fashion Pinterest Account

How To Set Up A Facebook Page



You have learned how to come up with a simple plan to build your blog, find your voice and reach your audience. You have found inspiration and are now ready to start your fashion blog and let the world know how passionate and knowledgeable you are about fashion and beauty.

© 2016 Wesley Anderson


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