ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

The Future is Watching

Updated on March 27, 2012

Big Brother or Big Business ?

As I and my wife walked into the store, we nervously looked around at the huge billboard that stood above the doorway. Its flashing lights and many camera's did not really stand out during the daylight, but at night stood out like a spaceship hovering above. You could not see the small light that scanned your eyes as you walked into a new technology, a new world.

As we entered the store the very first sign past the doorway stood out with the face of a woman in a light blue dress standing there as if she was a real person. It just did not seem possible that she was an illusion, a digital image of woman, a virtual hostess. She recognized us right away and said, Hi Michael and Penny, how are you today ? Do you want me to tell you what the specials are today ? Would you like me to give you a list of what you bought on your last visit ? Please visit our deli today if you are hungry.

This was very annoying when this technology of facial recognition first came out, but after a few visits we had learned to ignore her. We proceeded to walk through the store, but every aisle had her face following us on the hundreds of television screens that were positioned above each one of the aisles. Do need more sugar and cereal ? The woman's face on the screen said. I looked at my wife, I'm going to to get some soap and soda pops, I'll meet you in the checkout line, I told her as I moved down a different isle and she kept walking straight. Then i heard the woman say Michael, do you want to know which soaps are on sale, or do you want to buy your usual soap ?

I wasn't about to answer this television screen that had this womans face on it. It just seemed so silly to be talking to a television. I stopped and looked around at the people who were conversing with the televisions that were telling them about all the latest products and which were the best buys for them and what they had run out of, It was so surreal, people had accepted this facial recognition software that was prevelant in all the stores now. The introduction of this new technology had taken the world by storm and was accepted as easily as a new cell phone. The technology was everywhere, it had become commonplace. We had been warned that the government would soon be watching us and infringing on our right to privacy, but It wasn't Big Brother, that suddenly was the culprit, it was ourselves.

We had let big Business move right into our homes and into our living rooms with the appeal of how this technology would help make our lives so much more convienient. The advent of the smartphone had made this explode into the business sector with the idea that marketing was the lynch pin. The businesses were not being intrusive, for after all you were going into their store, where you had no expectation of privacy, you were out in public and had no expectation of privacy. the Supreme court had decided that this was so, and of course business had more money than the regular person so there was no invasion of privacy. Now we just had to live with it.

Michael, do you want to know which soda pop goes best with the barbeque products your wife penny is buying ? Wow, i said to myself .This damn screen is telling me what my wife is planning on this afternoon, I got to get out of here. Michael, I heard the television say, you had better get some sunscreen while you are on this side of the store, you don't want to get a sunburn while you are barbequeing. Ahh shut up, I heard my self say as I hurried down the next isle looking for my wife in the food section.


I wrote this hub after watching the news that that many businesses were prepared to start using the technology of eye and facial recognition software in their store This along with the process of information gathering over the internet together can be coming very soon. It's not Big Brother that we better watch out for , it is Big Business.

Comments

    0 of 8192 characters used
    Post Comment

    • profile image

      Sooner28 5 years ago

      We could go back to this hub in 10 years and think you were a prophet! Maybe even less than that. I think it's going to be big business and big brother.

      Big business wants to advertise EVERYWHERE AND ALWAYS. I don't know about you, but I find it extremely annoying that we can't even watch youtube videos anymore without a constant barrage of ads and more ads. Same thing with watching videos on news or sports websites. Big Business is also looking to get into the business of facebook. With the amount of public information about all of us on the networking site, the future of advertising will be scary.

      We also have the Patriot Act, which ensures the government can "legally" spy on anyone for any reason. And then the National Defense Authorization Act appears to give the President power to lock up any American citizens who may dissent too much.

      I'm extremely liberal, but one thing Republicans and Democrats don't seem to be much different on at all is foreign policy. They are both war mongers who want to wage war for oil indefinitely. Very interesting hub. Shared.

    • sam209 profile image

      sam209 5 years ago

      Wow. This hub reminds me of the movie Minortiy Report starring Tom Cruise. This is something I know I would have to get use to while shopping. I guess we knew this type of technology would be coming sooner or later.

      I haven't shopped in a store where there's a television screen advising me on what I should buy and knowing what my personal preferences are! By reading this hub it seems like it would be quite annoying!

    • profile image

      KatrineDalMonte 5 years ago

      This is very interesting Michael. Technology is moving so fast, I wouldn't be surprised if such things really became part of our daily life soon. Let's value our privacy for as long as we can.

    • cleaner3 profile image
      Author

      cleaner3 5 years ago from Pueblo, Colorado

      @ sooner, yes we may see them on everything and we already do. Before you know it they will be constantly on on media as a channel that only broadcasts commercials

      thanks for commenting.

    • cleaner3 profile image
      Author

      cleaner3 5 years ago from Pueblo, Colorado

      @ sam, the future is coming sooner than you think. information gathering from the net from your cell phone and etc. etc. will make this possible.

      @ Katrine,yes privacy will be gone very soon. thanks for your support and comments.

    • carolinemd21 profile image

      Caroline Marie 5 years ago from Close to Heaven

      This was so creative. Great story. You should write a screenplay. LOL

    • always exploring profile image

      Ruby Jean Fuller 5 years ago from Southern Illinois

      Wow, That's a store that i definitely would not shop at. Enough is enough. It is like we are living in a fish tank already. Back to a country store where the only gadget they have is the cash register. Thought provoking hub Michael...

    • cleaner3 profile image
      Author

      cleaner3 5 years ago from Pueblo, Colorado

      caroline, nice to see you on my hub. you have been putting out so many cool poems i don't know how you have time. thanks for visiting.

    • cleaner3 profile image
      Author

      cleaner3 5 years ago from Pueblo, Colorado

      Ruby, yes we would all like to go back to the good old days but to just find a little mom and pop store is almost immpossible. thanks for your comments.

    • teaches12345 profile image

      Dianna Mendez 5 years ago

      Great hub content and a great read on this topic. You should make this a novel! It is a little too much intrusion on my privacy to have this kind of customer service. However, I can see where it is on its way and it will replace the need for some human sales associates. Voted up, up!

    • cleaner3 profile image
      Author

      cleaner3 5 years ago from Pueblo, Colorado

      Teaches, thank you for reading my work and your comments are greatly appreciated. I might have to continue the story with the type of feedback i have gotten it might be interesting.

    • carolinemd21 profile image

      Caroline Marie 5 years ago from Close to Heaven

      Poems take me a short time to write. When they come to me I make time. Thanks for the compliment.

    • Eiddwen profile image

      Eiddwen 5 years ago from Wales

      Oh yes our privacy should be ours to protect and cherish.However things are moving a little too fast for my liking.

      This hub my friend is pure genius and as many others have comented maybe a time for a novel .

      Take care Michael and enjoy your dya.

      Eddy.

    • cleaner3 profile image
      Author

      cleaner3 5 years ago from Pueblo, Colorado

      Eddy, thank you for visiting and for your comments. this technology will be upon us very soon. I plan on continuing this on a later hub. have a nice weekend.

    Click to Rate This Article