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The World of Korean Fashion

Updated on September 10, 2019
Nicole Val profile image

Nicole is a college student majoring in Civil Engineering. During her spare time, she is finding the latest fashion trends that she enjoys.

The Growing Popularity for Korean Fashion

Paris, Tokyo, and London were the points of interest when it came to fashionistas learning about the latest fashion trends. Lately, a new city is becoming a spot for people to learn more about fashion trends: Seoul, South Korea. In my experience, Korean fashion started to become a craze and does not plan to stop at any time soon.

What is Korean Fashion?

To be direct, Korean fashion is trends and styles related that are popular in South Korea. When you look deeper than the surface, you'll see that different styles can influence one to be creative in what they wear.

Why is Korean Fashion Becoming so Popular?

When I started falling into the rabbit hole of Korean fashion, I stumbled upon a YouTuber who lives in South Korea. She explained that compared to America, there was more freedom in the clothes people wore. There was no fear of people judging what outfits other people wear, which in result unique styles being discovered. I recommend watching her video if you're interested in learning more about the cultural differences when it comes to fashion.

Also, with the growing popularity in K-Pop, some people start to become more interested in Korean culture. It followed in the increasing interest in K-beauty and Korean fashion. This comes in the term 'Hallyu wave' which translates to 'Korean wave'.

Since Korea's global popularity in all things entertainment, fashion, and beauty is rising, there comes a lot of different things to talk about. So today, I will only focus on the fashion side of things, and choose some styles that are extremely popular in Korea. I know I won't be able to get all of the different styles in this post, but I will do my best to explain to the best of my ability.

The Preppy/ Schoolgirl look

In Korea, once you enter middle school, it is normal for students to wear uniforms up until they graduate high school. So daily schoolwear that students wore became an everyday look for girls around South Korea. This preppy style consists of an a-line skirt, some knee-high socks, long-sleeved or button-up blouses, and some accessories like a beret.


The fun thing about the preppy look is that you can dress it up as much as you want. If you want to look like a schoolgirl, you can wear all the essentials and go above and beyond. If you don't want to stand out too much you can always tone it done by wearing the plaid skirt. The possibilities are fun and endless.

A lot of girls are attracted to this look for plenty of reasons. First of all, it's cute. Many girls in Korea like to dress in a way that represents them in a way that makes them look youthful and adorable. Others like the schoolgirl aesthetic and just want to wear it. Whatever the reason, you can't deny that the preppy style is very popular.

The 'Dressed Up' Casual Look

What this look is trying to achieve is making a casual outfits stand out by adding a fashion piece that's dedicated to for formal wear. An example of this would be to add a blazer to a very casual outfit. Of course, not everyone will enjoy this style. Some will say that this style is a little weird combining articles of clothing that have nothing to do with each other.


That's the fun thing about Korean fashion: you can wear what you want! It's not about what other people think looks good or what's normal; it's discovering what you feel good wearing.

So many people enjoy the dressed-up casual look for many reasons and it has been growing in popularity. Personally, I don't find it to fit my style, but that doesn't mean it won't interest others. Just because I don't like it, it doesn't mean that I put down others or question for enjoying this style. It's all up to personal taste. Not everyone is the same.

Couple Outfits

Do you remember the first time you had fallen in love? How much you wanted to tell the world that you were in love? Well in Korea, you don't say it. You show it.

That's right, couple outfits are super popular. In Korea couples dressing the same is not considered something weird, embarrassing, or cheesy, it's just a way of saying that a couple is in love and that they are meant to be. However, if you don't have a significant other, you may think differently.


Once you begin dating, there are so many options for you and your other half. It can range from a simple his and her's shirt, dressed up outfits such as the picture shown above, to pajamas for the two. It might sound crazy to some, but many will find it cute. Others prefer to do it in more subtle ways while others go all out to make sure they match in every detail.

This is a very planned look for those who are in a relationship, but it all depends on how much effort you want to put in this look. For those, who don't have a significant other yet, not to worry, you have so many styles to look at in Korean fashion. Couple outfits are just a set of two, so buy one set and rock it. Loving yourself is a must.

Just the Beginning

I barely covered the many trends and styles that are in Korea at the moment, but I managed to talk about the ones that are found when you first dive into learning what Korean fashion is. I know that some might find some styles cheesy or too dressed up, but as I have said before in this article: it's what's about making you feel good in what you wear. Korean fashion is starting to take over the world, and people are here for it. So what is a style that you found interesting? It doesn't have to be from this article, I'm just curious to know what your take on Korean fashion is.


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