ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

Wrinkles Round The Eyes: Do Expensive Creams Really Help?

Updated on October 7, 2012

Should You Buy A Good Anti-Wrinkle Cream?

Are you concerned by the development of eye wrinkles? Perhaps you've seen a few advertisements on TV for creams that promise to significantly diminish their development or appearance, and you're wondering if they'd be worth the investment. (How much would you be investing? Well, beauty doesn't come cheap!)

Do expensive night-creams and eye area creams really work? Are they worth the money? Can their claims be backed up with research data? Well, there have certainly been some naughty ads for beauty products out there. A few have had their knuckles rapped by advertising authorities for making misleading claims, one for claiming visible improvement with a night cream without data to back it up.1

A study by Loden et al, comparing effects of an anti-wrinkle cream with those from a regular moisturiser, produced some interesting results. Test subjects used either an expensive nightcream from Chanel, or a regular moisturiser. However some used the anti-wrinkle cream in its regular jar while others were provided with it in a plain no-frills jar. The ordinary moisturiser was provided in an expensive 'luxury product' jar. Thus the expectations of the test subjects as to what product they were using could be tested for their effects on the results perceived.

The interesting result was that the plain moisturiser in the fancy jar was perceived on at least one parameter (luxuriousness) as being superior to the fancy expensive cream! Also, clinical and lab results demonstrated no significantly different results for skin quality after six weeks with either the expensive anti-wrinkle cream or the cheap moisturiser. Do you really want to shell out a whole lot of dosh on fancy eye-area creams with inflated prices that promise you the world?1

Are You 'Worth It'?

Certainly some anti-wrinkle eye-creams have hilarious advertising campaigns: I surely can't be the only person for whom the term 'boswellox' has become a synonym for, well, an old Anglo-Saxon term that's shorthand for 'fiddlesticks'...



So are you just as well off with a cheap moisturiser and hanging on to your moolah instead of spending it on expensive nightcreams? The above study certainly seems to suggest so – although it's only one study, after all. But it's also possible that the placebo effect of using expensive, highly researched products is about more than just the effect on wrinkles around your eyes. Why do people continue to buy these products? Maybe it's because they feel that they're 'worth it', and the boost that a purchase gives to their expectations, confidence and self-esteem makes that little pot of magic worth it to them. And it's certainly a lot less scary than laser wrinkle removal or fillers for wrinkles!

References:


1. Loden, M., Buraczewska, I, Halvarsson, K. "Facial anti-wrinkle cream: influence of product presentation on effectiveness: a randomized and controlled study." Skin Research and Technology. 13 (2007): pp. 189-194.

Comments

    0 of 8192 characters used
    Post Comment

    No comments yet.

    working

    This website uses cookies

    As a user in the EEA, your approval is needed on a few things. To provide a better website experience, hubpages.com uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

    For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at: https://hubpages.com/privacy-policy#gdpr

    Show Details
    Necessary
    HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
    LoginThis is necessary to sign in to the HubPages Service.
    Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
    AkismetThis is used to detect comment spam. (Privacy Policy)
    HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
    HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
    Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
    CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
    Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the googleapis.com or gstatic.com domains, for performance and efficiency reasons. (Privacy Policy)
    Features
    Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
    Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
    Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
    Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
    Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
    VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
    PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
    Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
    MavenThis supports the Maven widget and search functionality. (Privacy Policy)
    Marketing
    Google AdSenseThis is an ad network. (Privacy Policy)
    Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
    Index ExchangeThis is an ad network. (Privacy Policy)
    SovrnThis is an ad network. (Privacy Policy)
    Facebook AdsThis is an ad network. (Privacy Policy)
    Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
    AppNexusThis is an ad network. (Privacy Policy)
    OpenxThis is an ad network. (Privacy Policy)
    Rubicon ProjectThis is an ad network. (Privacy Policy)
    TripleLiftThis is an ad network. (Privacy Policy)
    Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
    Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
    Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
    Statistics
    Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
    ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
    Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)