Mineral makeup has become very popular in recent years, leading to big competition in this 320 million dollar a year division of the cosmetic industry. It is the fastest growing segment in the cosmetic industry, doubling sales year over year since 2009.
You might be surprised to know that Bare Escentuals, the makers of bareMinerals, launched way back in 1976. They are the undisputed leaders in the mineral foundation world, even though many of the bigger cosmetic companies have developed their own lines to compete.
Dermatologists like mineral makeup because it is light and breathable on the skin, yet can still give good SPF coverage, all while covering up those nasty imperfections. bareMinerals can be used on every skin type from oily to dry, because even though it is a powder, it is surprisingly creamy on the skin. Compared to liquid foundations, it also works well on skin with wrinkles, blending on and around them, instead of accentuating them. They claim bareMineral foundation is clinically proven to promote clearer, healthier-looking skin in as few as four weeks.
Many of the competing mineral makeups out there do not look natural, and can even have a glimmer effect when applied. Some feel this surge of inferior products being released is harming the reputation of quality mineral makeup. Bare Escentuals takes pride in their product, as the goal is for the skin to look bare and natural, as if there is no makeup on at all.
When deciding if mineral makeup is for you, going to a quality cosmetic store such as Sephora, is a good idea, because you can try samples on your own skin. If you decide on bareMinerals, it is recommend to begin with the Get Started Kit because the brushes are just as important as the mineral product.
The Get Started Kit comes with 7 items (3 brushes and 4 products). The most important is the foundation color- the kit in the picture shown is the medium (8g), which works with the most wide range of skin tones. The foundation comes in three customizable finishes:
1. Origninal Naturally luminous finish, which has SPF of 15, and 8 hour wear.
2. Natural Matte Finish, SPF 15, which aborbs excess oil, and minimizes pores
3. Ready Natural Finish, SPF 20, powered by SeaNutritive Minerals, proven to hydrate and replenish skin, and diminishes appearance of lines and wrinkles for softer, smoother, younger-looking skin.
It also comes with the mineral Warmth (2.5g), which has a reddish tone to give color to cheeks, eyelids or where ever else you want a bronzed like look. It also works well dabbed on the lips, then followed with a clear lip gloss for a natural looking lipstick.
Finally Mineral Veil (2.5g) is a translucent powder used to set the whole look. The technique is shown in the video. A little product is tapped into the lid, the brush is swirled then tapped on the side of the lid to remove excess product. It is then buffed on the face in circular motions.
Three brushes are included in the Get Started Kit:
Full Flawless Face Brush- Full tapered brush to deliver medium to full coverage
Flawless Application Face Brush- Soft tapered brush to provide light to medium converage, and best to apply mineral veil finishing powder
Maximum Coverage Concealer Brush- Conceals imperfections and achieves concentrated coverage.
Also included is a pre-treatment product, usually the Prime Time Original Foundation Primer, to smooth the skin for easier application.
If you have been thinking of trying mineral foundation, I suggest you give bareMinerals by Bare Escentuals a try, as it truly is a quality product.