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The Wonderbra

Updated on June 5, 2015

What Would I Do Without My Wonderbra? Like The Girl In the Advert I Cannot Cook Neither… But Who Cares!

Throughout the ages women have worn bras for a variety of purposes. Some women wear a bra out of modesty; other women do it to increase the size and projection of their bust while others wear a bra to reduce the size of their breasts and minimize its impact in their silhouette. Women who practice sports wear them to restrain breast movement during exercise. Older women with droopy or saggy breasts wear them to have a perkier and younger looking appearance. Young women with breasts just starting to show off wear a bra for decorative reasons or to enhance their cleavage.

Every woman has her own reasons to wear a bra or not to wear one. Nowadays, a bra is more than just merely support for a woman’s bust. A bra is a symbol of womanhood marketed to emphasize its ability to preserve a youthful appearance. That is why some feminist who consider the bra a symbol of repression of women’s bodies prefer to do without it.

1968 Wonderbra Ad

My Wonderbra

For me, far from being a symbol of repression to my body, a bra is an item of clothing that has the property to make me feel pretty and powerful. From all the bras that I have tried, the Wonderbra is my favourite item of underwear. After all, how can I not feel pretty once I put on one of those wonderful fitting bras that make my breast look perkier and more exuberant?

I don’t always dress to impress a man; I like to dress sensual from the inside out for my own benefit. Feeling the soft fabrics caressing my body, catching a glimpse of my reflection in a mirror or a window shop make me feel like the woman I want to be and feel me with confidence for the entire day.

Wonderbra Styles :

There are 6 main styles of brassieres advertised in the Wonderbra official site, plus the new styles that come out every season sometimes only for special editions.

The main styles found in the wonderbra site are: the lace detail, the push up, the seamless, the gel, the maximizer, the strapless and the new models.  

Wonderbra Styles

Wonderbra Lace

Wonderbra Women's Light Lift Lace Gel Pushup Bra #7640
Wonderbra Women's Light Lift Lace Gel Pushup Bra #7640

with feminine lace back and a two-row, three-column closure.


Wonderbra Lace detail:

This is a wonderbra with details in lace that make up for a sexy, sizzling and alluring bra. You can choose from having just a touch of lace to an all-over, all-out lace bra to match your mood and your style under anything. I find this style specially sensual to the touch.

To make sure your bra is kept in good condition hand wash it to avoid damaging the lace.

The Push up:

A self explanatory name; the push up pushes your breast up the way . Who doesn’t need a little push every once in a while? Feels right. Looks good.

A little extra lift, a little extra cleavage, a whole lot of what looks so hot under square necklines, scoop neck tops and tanks.

Wonderbra Seamless:

The Wonderbra Seamless push-up bra has smooth cups for a seamless silhouette under clothing. This is perfect to wear under white t-shirts and tightly fitting dresses. It is a bra that goes unnoticed under your clothes. The only difference is that you feel sexy, powerful, and in control.

Ultra-hot and fabulously uplifting.

Wonderbra Maximizer:

This bra is for girls with medium to large breasts as it pushes your assets towards the centre, giving you a vertiginous cleavage. You know how it is when things just come together? You know, just to get things moving in the right direction? The Maximizer style gives an all-over enhancement for the ultimate in sexy

Wonderbra gel

Wonderbra Women's Light Lift Gel Convertible Underwire Bra
Wonderbra Women's Light Lift Gel Convertible Underwire Bra

This Wonderbra Underwire Bra features gel cups for maximum cleavage results!


Wonderbra Gel

This is the perfect bra for those girls with small breast who dream about having a voluptuous one without having to go for plastic surgery. That is exactly what the gel wonderbra does, instead of undergoing surgery to put silicon implants in your breasts, now you can put the silicon gel bags in your brassiere and have the same effect. Who knew sexy could be so comfortable and so sensational! The revolutionary light gel pads add the natural shape and cleavage that make the difference between simply so-so, and oh, so hot!

The latest Wonderbra: Maximize your assets without the wire! Light gel cups push you up without pushing you out for a natural round shape. It's perfect !

Wonderbra Strapless

Wonderbra Women's Wonder Deep Plunge Strapless Pushup Bra #7618
Wonderbra Women's Wonder Deep Plunge Strapless Pushup Bra #7618

This bra offers a deep plunge center push up for sexy shaping and thin foam lining graduated for the perfect pushup. The bra comes with straps for convertibility.


Wonderbra Strapless:

This is one of my favourite styles, every woman has a strapless bra in her wardrobe, but no everyone has a strapless wonderbra. This style perfectly holds your breast in place while giving you extra support and volume.

Dita Von Teese Wonderbra

The New Models.

Almost every year wonderbra has new exclusive models or collections. Last year Dita Von Teese launched the Dita Von Teese collection for wonderbra. The collection is absolutely adorable, a mixture of vintage and extra sensual pieces that everyone would dream about. The collection was so successful that this year Wonderbra launched another collection for Dita with even more sensual pieces.

Dita Von Teese poses in a giant bra to launch the new Wonderbra by Dita Von Teese collection on Sept. 23 2009 in London.


Whether you are wearing a Wonderbra or an ordinary bra, you should wear it correctly to make the most out of it.  Always make sure that:

  • The chest band is horizontal and it does not ride up the back.
  • Your bra should feel firm but comfortable, should be able to breathe and move easily.
  • The underwire part of your bra should not dig in to the chest or the breasts, rub or poke out at the front.
  • The breasts should be enclosed by the cups and there should be a smooth line where the fabric at the top of the cup ends.
  • Your nipple, must be in the centre of the cup.
  • The breast should not bulge over the top or out the sides of the cups.
  • The breasts should be supported primarily by the band around the rib cage, rather than by the shoulder straps.
  • To put your bra on the correct way, slip the straps over your shoulders, hold both ends, lean forward and let your breasts fill the cups.

The Wonderbra 101 fashion show during Joburg Fashion Week Aug 2007 presented by African Fashion International


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    • profile image


      8 years ago

      I love wonderbras they accentuate my small b cups the best of any bra I have tried. They make me feel so feminine. thanks for the hub.

    • profile image

      Older Women 

      8 years ago

      Thank God for the WonderBra. I don't care if I'm being fooled.

    • profile image

      African Women 

      8 years ago

      Thank you, thank you, thank you for the WonderBra!

    • Anath profile imageAUTHOR


      9 years ago

      It is amazing how different you feel when you are wearing a good fitting bra, feeling pretty and sexy does wonders for your self esteem and self confidence, thanks for the reminder Georgina.

      The wonderbra is older than what most people think NBE. Even before the wonderbra appeared as a trademark, there were already several examples of women's underwear that pushed up the breast to make it look more appealing.

    • profile image

      Natural Breast Enlargement 

      9 years ago

      Awesome hub!

      I had no idea Wonderbra had been around so long.

    • Georgina_writes profile image

      Georgina Crawford 

      9 years ago from Dartmoor

      Great Hub on Wonderbras. It's fantastic to have a comfy, pretty bra - does wonders for the confidence!

    • Anath profile imageAUTHOR


      9 years ago

      I'll need to have a look at those Justine76.

      Thank you viryabo.

      Dita!!!! I love her bloodnlatex, so glamour and sensual...

      curious ... s

      who wouldn't sexeducationnow ?

      Yes it is amazing the difference a good fitting bra can make to a woman's shape and self confidence femme fatale.

      I should have known... always abreast TattoGuy !!!

      Thank you for such an interesting comment Mortgagestar1

      Hey pretty! every girl need a wonderbra ;-) Thank you for stopping by.

    • prettydarkhorse profile image


      9 years ago from US

      hi Anath, nice take about bra---wear them for yourself, not to impress, Dita is an epitome of classy, yet a little bit tart, I enjoy this as it gives me option to choose from different selection, I only know few of these bra, I surely need one LOL,

      thank you, Anath

    • Mortgagestar1 profile image


      9 years ago from Weirton,West Virginia

      The late great Howard Hughes designed a wonder bra for actress Jane Russel. Howard Hughes designs the steel underwire push-up bra for sweater girl Jane Russell to wear in The Outlaw. Hughes, an airplane designer, adopts modern technologies to up-lift the contour of the bosom. The film's release is delayed for three years because of Russell's sensuous portrayal, and Hughes finally decides to release it without a Motion Picture Code seal. It marks the beginning of the end of film censorship. Hughes will live on to become one of the richest men in America, retiring to Las Vegas where he buys a hotel, moves into the penthouse. He buys a local TV station so he can watch movies after midnight.

      Gotta love that cleavage! Studies have been done demonstrating men's salivary amylase levels rise along with their brain activity. I personally have drolled over the perfection of feminity extrusions! I laugh when I hear men say they are not breast men then they see a healthy set of sweater pillows and wow! Sex sells and like it or not, women of sexuality get the jobs and the men. Its called reality!

    • profile image


      9 years ago

      Never mind the damn wonder bra, jeeeez get those puppies out for the Captain, nice hub, I likes to keep abreast of things ; )

    • femme fatale profile image

      femme fatale 

      9 years ago from india

      The right bras can make the woman sexier. Good Hub.

    • sexeducationnow profile image


      9 years ago

      whoaaa......:) i like it

    • profile image

      9 years ago

      I think this is a subject I could get my teeth into..

    • profile image


      9 years ago

      This was a great look into the world of the Wonderbra. I never know that there were so many different kinds, but then I guess it's a good thing that I don't know a lot about them though. As always, great pictures. Dita Von Teese is one of my favorite modern pin-up chics, or 'Kittens' as they are called in the scene. You have out done yourself once again!

    • viryabo profile image


      9 years ago

      Always wore one for as long as i can remember. I'm so particular about my bra fit and design.

      Very interesting hub Anath. Love it.

    • profile image


      9 years ago

      they dont make Wondebra in my size. :( But Victoria's Secret does have Wonderbra swimsuits that I have wanted for some time.

    • Anath profile imageAUTHOR


      9 years ago

      I think they are a great bargain considering the price of breast enlargement surgery Pamela.

      Why did you stop using it CMHypno? After I discovered the wonderbra I have not been able to use any other type of bra :)

    • CMHypno profile image


      9 years ago from Other Side of the Sun

      I used to have a Wonderbra when I was in my late teens, and I have to say that what it did for my chest was pretty amazing! Interesting Hub, Anath.

    • Pamela99 profile image

      Pamela Oglesby 

      9 years ago from Sunny Florida

      Interesting hub. Wonder bras are a good price for their quality.


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