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10 Tips For Choosing a WordPress Theme For Your Website or Blog

Updated on January 13, 2016
There are many WordPress themes - and each is different
There are many WordPress themes - and each is different | Source

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It can be really difficult to know where to start when you are setting up your own website or blog. There's a lot to wrap your head around if you are a novice: choosing a domain, arranging hosting and more. One of the decisions you need to make prior to having a functioning site is which theme you will choose. The most popular platform for many users is WordPress. This platform has a wide variety of themes to choose from. And as I found (and I'm sure many others do too) it became paralyzing having that amount of choice.

At the same time, is it essential that you don't just settle for the first theme you come across. There are some important things you need to take into consideration.

Determine the Nature of Your Site

It might seem self-evident but the theme that you choose really has a lot to do with the nature of your site. While there are some themes out there that are so generic they can be applied to various different types of sites, generally it is best to try to identify your site into a particular category. There tend to be themes out there in the following broad catagories:

  1. Magazines
  2. Photography
  3. Blogs
  4. Recipes
  5. Restaurants
  6. Corporate

There are definitely more variations out there but these are the most popular ones. It will make your work a lot easier if you choose a theme that was designed for your particular niche.

Ask Your Community

It's likely that you are part of a community related to your niche. Perhaps you are an aspiring blogger or a budding photographer who wants to take their art online. Ask advice from your peers and those people who have done what you want to do with your website.

If you don't know anyone personally who has this sort of experience, make use of online forums, Facebook groups or even YouTube. Many bloggers and website owners who make videos about their sites ware happy to respond to your questions regarding their preferred themes.

For example, in the Food Blogging community you will find that there are a lot of sites that have been created using the Foodie Pro theme and many bloggers rave about it. This gives you an indication of what is working for people who are doing what you want to do. It may also reveal what factors they take into consideration when choosing a theme for your niche and what to avoid.

Coding isn't for everyone
Coding isn't for everyone | Source

Your Coding Skills

Especially if you are a beginner and don't have much (or any!) experience with coding you will want to ensure that you are selecting a theme with a lot of features, in-built capabilities and more customer support. This will ensure you will need to do as little coding as possible, while still allowing you to handle most of the customization yourself.

However, despite your best efforts you still may find that you aren't able to find a theme fully suited to your needs. If you aren't confident with altering your site yourself, hire someone to help you make some adjustments particular to your needs.

Consider Buying From A Trusted Provider

Trusted providers are more likely to offer you value for your money, better developed theme, lifetime updates and theme support. Some of the theme providers with better reputations include the following;

If you aren't sure whether the provider you want to purchase from is trusted or not, you can do a little research online. Look for reviews of the theme provider to give you some idea of what other people are saying about them. This also goes for individual developers you may consider purchasing your theme from.

Determine Your Site's Essential Features

Have a list of must-have features to keep in mind while you peruse the theme demos - otherwise it's easy to get distracted from the core requirements you have for your site. For example, if you are planning to set up a Recipe website you will want to ensure that you are choosing a theme that includes a recipe plug-in, or perhaps widgets for displaying nutritional information.

Other features you may want to look for are the colour schemes offered, or the range of layout templates. For everyone the parameters will differ.

Responsive themes adapt to every device
Responsive themes adapt to every device | Source

Make Sure It's Responsive

This is a bit pit-fall when choosing a theme. Responsiveness refers to the theme's ability to naturally look equally good across different formats: computer, tablet and smart phone, without having to zoom in or scroll.

Mobile device use is much more common than you may realise for accessing websites these days. Many people will click away from your site as soon as they realise it doesn't translate well into a mobile-format. This can often mean that you have lost that person for good. You don't want this to happen if you are trying to grow your audience.

Considering that, it is important to buy a theme that is responsive. Fortunately, more and more themes are being designed to be viewed in all formats.

Consider Appearance

Look for themes that appear as close to how you envisage your site as possible. If you have a slightly more select design in mind this may be very difficult, but don't give up too easily. It took me over two weeks of trawling the theme sites to come across a stand-out theme that suited my needs. It was more than worth it because it looked exactly how I saw my site turning out. And as a result it needed a lot less customization.

Theme Support

It's always good to go with a theme where ongoing support is offered. To gauge the level of support, check out what is included in the cost of purchase in terms of support. Also read through the comment threads to see if there is useful and recent commenting activity between the developer and the users. This will indicate whether the developer is hands-on with purchasers. If he is, this is a good sign that you will be able to have your questions answered. It also allows you to give feedback to the developer, which can influence future updates.

Discover Any Persistent Problems

On the same note, checking out the comment thread can give you an overall feel for the product and give you some clues as to the sort of issues raised by current users. Are there any particular problems that you see being raised again and again? Examples of problems could include bugs or areas of the theme that aren't user-friendly.

If these issues appear to persist in the threads without resolution you may want to steer clear of that particular theme.


Themes can be completely free of charge. However, the better themes tend to be paid - but be aware of what sort of payment method is being used. Some sites charge a one-time fee and include unlimited support and updates and allows you to use the theme on unlimited sites. This sort of option often turns out to be the best. Unfortunately you cannot always find a theme appropriate to your needs on a site that offers these services.

The other common arrangement is to pay a one-off fee for a standard license that doesn't allow you to use the theme on more than one site. There are also sites that require annual membership to use all their themes. Whatever the payment method, just be sure you know what you are committing to and getting for your money.

© 2015 Rota


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    • Rota profile image

      Rota 2 weeks ago

      You're very welcome!

    • adforest profile image

      adforest 6 weeks ago

      Nice Tips. thank you for sharing this information with us, stay Blessed

    • profile image

      jitendra 2 months ago

      Glad after reading your ideas on this post. Thank you Rota. I got some ideas on theme & payment from your article.

      Yes, you are right. When we are starting a blog on WordPress, choosing the right theme is crucial to your success. During the process, you will likely have to decide between free WordPress themes vs premium WordPress themes. I have chosen Genesis theme for my blog It's working very well.

    • designvkp profile image

      John Adam 20 months ago from India

      In today mobile era one of the most important point to consider before purchasing any theme is "Mobile responsive/mobile friendly" design. I have also created a list of responsive magazine themes for wordpress.

    • Rota profile image

      Rota 2 years ago

      Your welcome David, thanks for stopping by.

    • profile image

      David 2 years ago

      Interesting article Thanks man

    • profile image

      Justinas 2 years ago

      Interesting article :)

      If you believe that my collection ( could improve the quality of your post, don't hesitate to add it as another resource.

    • Rota profile image

      Rota 2 years ago

      Hi Buildreps, yeah, most people want to do that nowadays because of the uncertainty of having content on big sites. Thanks for stopping by!

    • Buildreps profile image

      Buildreps 2 years ago from Europe

      Very interesting to read, Rota. I am considering to move my Hubs to my own domain. Thanks.

    • Rota profile image

      Rota 3 years ago

      Hi Mark Johann, Glad that you got some ideas on payment from my article. Best of luck!

    • Mark Johann profile image

      Mark Johann 3 years ago from Italy

      I love the magazine type of Wordpress theme but the site is blog and it fits to my posts, I guess.

      I learned good way to pay for a theme on your subtitle, Payment. I will do that as soon as I get my new theme.

    • Rota profile image

      Rota 3 years ago

      thanks Romanian! i'm sure you know that you can also use Adsense on wordpress sites too..

    • Romanian profile image

      Nicu 3 years ago from Oradea, Romania

      Nice tips, but I prefer to use Blogspot because I can put Adsense there, but one day I will maybe buy a wordpress domain.