ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

3 Top Tech Trends Small Businesses are Jumping On

Updated on June 5, 2016

Continuously dominated by news of trendy startups and big enterprises, today’s small businesses are silently jumping in from mom and pops that we once knew. They are now embracing technology and expanding their reach.

Technology acts as an equalizer that puts SMBs on equal footing with the bigger players in the market. No matter how small your business is, it is vital for the owners to stay informed of technology advancements since it impacts consumer behavior. Here are key technology trends that small businesses have been taking advantages of that made the difference.


The convergence of cloud and mobile has redefined small business

Cloud has already brought incredible innovation to SMBs. Indeed, 92% of SMBs are using at least one cloud solution, according to SMB Group research. Cloud computing lets them compete technologically with their enterprise competitors.

Rapid growth of Smartphones and their popularity over the past couple of years is truly breathtaking. IDC’s forecast for sales of Smartphone in 2010 underestimated the actual growth by half.

But what is more important is the collision of these trends – mobile cloud – allowing the growth of centrally coordinated applications. Cloud fits well with mobile since it allows you to access and sync data from anywhere. This is all about, instant and real-time services. Mobile cloud solutions are helping SMBs affordably and easily access their key applications while on the go.


Big Data goes “as-a-service” – No time to lose

Small businesses are no longer intimidated by big data. They have started thinking bigger about their data – and it’s about time. SMBs have realized that they can use big data at their disposal to take intelligent decisions for business. After all, most small businesses don’t want to stay small.

According to IBM Business Tech Trends Study, 60% of small business plan to increase investment in big data and analytics in next 2 years.

Big data can help small businesses to take proactive approach to manage their business. For example, a small rental company can use database software to analyze trends in bookings and spot months when demand was dropping and allow homeowners to tweak prices for those particular months accordingly, resulting in increased bookings.

In many ways, big data is most suited to SMBs in ways that was for large businesses – even most potent data and insights are valueless if the business is not agile enough to act in a timely manner.


Social Media – A Hotbed for Small Businesses

Social media is more than just networks. If you are running a small company and want to propel it to popularity, it’s essential to pay attention to this platform.

Social media marketing for small businesses has continued to trend upward. In a survey by Constant Contact, SMBs continued to rate the three social media channels as the most effective for their business – Facebook, Twitter and LinkedIn.

Remember when there were no ads on Facebook and businesses could rest assured that their followers and fans would see each post created by them. Thing now have changed drastically and social media will continue pushing enterprises into paid advertising model.

The infographic titled – Businesses on Social Media, by Go-Gulf presents stats and trends that demonstrate how businesses use social media to drive business growth.

Social media provides an opportunity for small businesses to advertise at lower cost. If your product deserves to be known, as social media gets hold of it, it would likely go viral. This word of mouth marketing has created motivation for businesses to create amazing products.

Wrapping it up

Eventually, what matter the most is “What makes sense for your company?” Consider your scope and figure out your requirements. Then implement these trends that align with those requirements. Rinse and repeat because the trend of innovation will continue – meaning great things are in store for small businesses.


    0 of 8192 characters used
    Post Comment

    No comments yet.


    This website uses cookies

    As a user in the EEA, your approval is needed on a few things. To provide a better website experience, uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

    For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at:

    Show Details
    HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
    LoginThis is necessary to sign in to the HubPages Service.
    Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
    AkismetThis is used to detect comment spam. (Privacy Policy)
    HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
    HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
    Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
    CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
    Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the or domains, for performance and efficiency reasons. (Privacy Policy)
    Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
    Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
    Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
    Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
    Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
    VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
    PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
    Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
    MavenThis supports the Maven widget and search functionality. (Privacy Policy)
    Google AdSenseThis is an ad network. (Privacy Policy)
    Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
    Index ExchangeThis is an ad network. (Privacy Policy)
    SovrnThis is an ad network. (Privacy Policy)
    Facebook AdsThis is an ad network. (Privacy Policy)
    Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
    AppNexusThis is an ad network. (Privacy Policy)
    OpenxThis is an ad network. (Privacy Policy)
    Rubicon ProjectThis is an ad network. (Privacy Policy)
    TripleLiftThis is an ad network. (Privacy Policy)
    Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
    Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
    Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
    Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
    ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
    Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)